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Revenue breakdown by Products & Services
Revenue breakdown by Geography

HubSpot's Revenue by Segment

In fiscal year 2025, HubSpot's revenue by segment (products & services) are as follows:

  • Service: $67.35 M
  • Subscription and Circulation: $3.06 B

Learn more about HubSpot’s Revenue by Geography

Check out competitors to HubSpot in a side-by-side comparison.

Explore additional financial metrics for HubSpot.

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The above chart shows HubSpot's revenue percentage share by segment (products and services).

In fiscal year 2023, HubSpot's revenue by segment is as follows:

  • Service generated $46.75 M in revenue, representing 2.15% of its total revenue.
  • Subscription and Circulation generated $2.12 B in revenue, representing 97.85% of its total revenue.

The biggest segment for HubSpot is the Subscription and Circulation, which represents 97.85% of its total revenue.
The smallest segment for HubSpot is the Service, which represents 2.15% of its total revenue.

The above chart shows HubSpot's revenue percentage share by segment (products and services).

In fiscal year 2024, HubSpot's revenue by segment is as follows:

  • Service generated $58.00 M in revenue, representing 2.21% of its total revenue.
  • Subscription and Circulation generated $2.57 B in revenue, representing 97.79% of its total revenue.

The biggest segment for HubSpot is the Subscription and Circulation, which represents 97.79% of its total revenue.
The smallest segment for HubSpot is the Service, which represents 2.21% of its total revenue.

The above chart shows HubSpot's revenue percentage share by segment (products and services).

In fiscal year 2025, HubSpot's revenue by segment is as follows:

  • Service generated $67.35 M in revenue, representing 2.15% of its total revenue.
  • Subscription and Circulation generated $3.06 B in revenue, representing 97.85% of its total revenue.

The biggest segment for HubSpot is the Subscription and Circulation, which represents 97.85% of its total revenue.
The smallest segment for HubSpot is the Service, which represents 2.15% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024 2025
Service 2.15% 2.21% 2.15%
Subscription and Circulation 97.85% 97.79% 97.85%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of HubSpot.

In fiscal year 2025, the Subscription and Circulation generated the most revenue ($3.06 B), and the Service generated the least revenue ($67.35 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Service revenue increased 16.12% ($9.35 M) from $58.00 M (in 2024) to $67.35 M (in 2025).
  • Subscription and Circulation revenue increased 19.24% ($494.37 M) from $2.57 B (in 2024) to $3.06 B (in 2025).
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    Summary Table

    Products & Services 2023
    Value Change
    		2024
    Value Change
    		2025
    Value Change
    Service $46.75 M - $58.00 M
    24.06%
    		$67.35 M
    16.12%
    Subscription and Circulation $2.12 B - $2.57 B
    21.01%
    		$3.06 B
    19.24%
    Total Revenue $2.17 B - $2.63 B
    21.07%
    		$3.13 B
    19.17%

    Frequently Asked Questions

    What was HubSpot's largest product segment last year?

    In fiscal year 2025, Subscription and Circulation revenue reached $3.06 Billion, representing 97.85% of HubSpot's total revenue and making it the largest segment for the company.

    Which product segment experienced the highest growth for HubSpot last year?

    The Subscription and Circulation segment is HubSpot's highest growth segment, with a revenue growth of +19.24% in 2025 compared to 2024.

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