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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Salesforce's Revenue by Segment

In fiscal year 2024, Salesforce's revenue by segment (products & services) are as follows:

  • Marketing and Commerce Cloud: $4.91B
  • Sales Cloud: $7.58B
  • Salesforce Platform and Other: $6.61B
  • Service Cloud: $8.25B
  • Subscription and Support: $32.54B

Learn more about Salesforce’s Revenue by Geography

Check out competitors to Salesforce in a side-by-side comparison.

Explore additional financial metrics for Salesforce.

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The above chart shows Salesforce's revenue percentage share by segment (products and services).

In fiscal year 2022, Salesforce's revenue by segment is as follows:

  • Data generated $3.78B in revenue, representing 7.67% of its total revenue.
  • Marketing and Commerce Cloud generated $3.90B in revenue, representing 7.91% of its total revenue.
  • Sales Cloud generated $5.99B in revenue, representing 12.14% of its total revenue.
  • Salesforce Platform and Other generated $4.51B in revenue, representing 9.14% of its total revenue.
  • Service Cloud generated $6.47B in revenue, representing 13.13% of its total revenue.
  • Subscription and Support generated $24.66B in revenue, representing 50% of its total revenue.

The biggest segment for Salesforce is the Subscription and Support, which represents 50% of its total revenue.
The smallest segment for Salesforce is the Data, which represents 7.67% of its total revenue.

The above chart shows Salesforce's revenue percentage share by segment (products and services).

In fiscal year 2023, Salesforce's revenue by segment is as follows:

  • Data generated $4.34B in revenue, representing 7.47% of its total revenue.
  • Marketing and Commerce Cloud generated $4.52B in revenue, representing 7.78% of its total revenue.
  • Sales Cloud generated $6.83B in revenue, representing 11.77% of its total revenue.
  • Salesforce Platform and Other generated $5.97B in revenue, representing 10.28% of its total revenue.
  • Service Cloud generated $7.37B in revenue, representing 12.7% of its total revenue.
  • Subscription and Support generated $29.02B in revenue, representing 50% of its total revenue.

The biggest segment for Salesforce is the Subscription and Support, which represents 50% of its total revenue.
The smallest segment for Salesforce is the Data, which represents 7.47% of its total revenue.

The above chart shows Salesforce's revenue percentage share by segment (products and services).

In fiscal year 2024, Salesforce's revenue by segment is as follows:

  • Marketing and Commerce Cloud generated $4.91B in revenue, representing 8.2% of its total revenue.
  • Sales Cloud generated $7.58B in revenue, representing 12.66% of its total revenue.
  • Salesforce Platform and Other generated $6.61B in revenue, representing 11.04% of its total revenue.
  • Service Cloud generated $8.25B in revenue, representing 13.77% of its total revenue.
  • Subscription and Support generated $32.54B in revenue, representing 54.33% of its total revenue.

The biggest segment for Salesforce is the Subscription and Support, which represents 54.33% of its total revenue.
The smallest segment for Salesforce is the Marketing and Commerce Cloud, which represents 8.2% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2022 2023 2024
Subscription and Support 50% 50% 54.33%
Service Cloud 13.13% 12.7% 13.77%
Salesforce Platform and Other 9.14% 10.28% 11.04%
Sales Cloud 12.14% 11.77% 12.66%
Marketing and Commerce Cloud 7.91% 7.78% 8.2%
Data 7.67% 7.47% -
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Salesforce.

In fiscal year 2024, the Subscription and Support generated the most revenue ($32.54B), and the Marketing and Commerce Cloud generated the least revenue ($4.91B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Data revenue decreased -100% ($4.34B) from $4.34B (in 2023) to $0.00 (in 2024).
  • Marketing and Commerce Cloud revenue increased 8.77% ($396.00M) from $4.52B (in 2023) to $4.91B (in 2024).
  • Sales Cloud revenue increased 10.96% ($749.00M) from $6.83B (in 2023) to $7.58B (in 2024).
  • Salesforce Platform and Other revenue increased 10.79% ($644.00M) from $5.97B (in 2023) to $6.61B (in 2024).
  • Service Cloud revenue increased 11.89% ($876.00M) from $7.37B (in 2023) to $8.25B (in 2024).
  • Subscription and Support revenue increased 12.12% ($3.52B) from $29.02B (in 2023) to $32.54B (in 2024).
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    Summary Table

    Products & Services 2022 2023 2024
    Data $3.78B - $4.34B
    14.67%
    - -
    Marketing and Commerce Cloud $3.90B - $4.52B
    15.74%
    $4.91B
    8.77%
    Sales Cloud $5.99B - $6.83B
    14.06%
    $7.58B
    10.96%
    Salesforce Platform and Other $4.51B - $5.97B
    32.34%
    $6.61B
    10.79%
    Service Cloud $6.47B - $7.37B
    13.82%
    $8.25B
    11.89%
    Subscription and Support $24.66B - $29.02B
    17.70%
    $32.54B
    12.12%
    Total Revenue $49.31B - $58.04B
    17.70%
    $59.89B
    3.18%