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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Salesforce's Revenue by Segment

In fiscal year 2024, Salesforce's revenue by segment (products & services) are as follows:

  • Integration and Analytics: $5.78 B
  • Marketing and Commerce: $5.28 B
  • Platform and Other: $7.25 B
  • Professional Services and Other: $2.22 B
  • Service: $9.05 B
  • Software License: $8.32 B

Learn more about Salesforce’s Revenue by Geography

Check out competitors to Salesforce in a side-by-side comparison.

Explore additional financial metrics for Salesforce.

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The above chart shows Salesforce's revenue percentage share by segment (products and services).

In fiscal year 2022, Salesforce's revenue by segment is as follows:

  • Integration and Analytics generated $4.34 B in revenue, representing 13.84% of its total revenue.
  • Marketing and Commerce generated $4.52 B in revenue, representing 14.4% of its total revenue.
  • Platform and Other generated $5.97 B in revenue, representing 19.03% of its total revenue.
  • Professional Services and Other generated $2.33 B in revenue, representing 7.43% of its total revenue.
  • Service generated $7.37 B in revenue, representing 23.5% of its total revenue.
  • Software License generated $6.83 B in revenue, representing 21.79% of its total revenue.

The biggest segment for Salesforce is the Service, which represents 23.5% of its total revenue.
The smallest segment for Salesforce is the Professional Services and Other, which represents 7.43% of its total revenue.

The above chart shows Salesforce's revenue percentage share by segment (products and services).

In fiscal year 2023, Salesforce's revenue by segment is as follows:

  • Integration and Analytics generated $5.19 B in revenue, representing 14.89% of its total revenue.
  • Marketing and Commerce generated $4.91 B in revenue, representing 14.09% of its total revenue.
  • Platform and Other generated $6.61 B in revenue, representing 18.97% of its total revenue.
  • Professional Services and Other generated $2.32 B in revenue, representing 6.66% of its total revenue.
  • Service generated $8.25 B in revenue, representing 23.65% of its total revenue.
  • Software License generated $7.58 B in revenue, representing 21.75% of its total revenue.

The biggest segment for Salesforce is the Service, which represents 23.65% of its total revenue.
The smallest segment for Salesforce is the Professional Services and Other, which represents 6.66% of its total revenue.

The above chart shows Salesforce's revenue percentage share by segment (products and services).

In fiscal year 2024, Salesforce's revenue by segment is as follows:

  • Integration and Analytics generated $5.78 B in revenue, representing 15.24% of its total revenue.
  • Marketing and Commerce generated $5.28 B in revenue, representing 13.94% of its total revenue.
  • Platform and Other generated $7.25 B in revenue, representing 19.12% of its total revenue.
  • Professional Services and Other generated $2.22 B in revenue, representing 5.85% of its total revenue.
  • Service generated $9.05 B in revenue, representing 23.89% of its total revenue.
  • Software License generated $8.32 B in revenue, representing 21.96% of its total revenue.

The biggest segment for Salesforce is the Service, which represents 23.89% of its total revenue.
The smallest segment for Salesforce is the Professional Services and Other, which represents 5.85% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2022 2023 2024
Service 23.5% 23.65% 23.89%
Professional Services and Other 7.43% 6.66% 5.85%
Integration and Analytics 13.84% 14.89% 15.24%
Marketing and Commerce 14.4% 14.09% 13.94%
Platform and Other 19.03% 18.97% 19.12%
Software License 21.79% 21.75% 21.96%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Salesforce.

In fiscal year 2024, the Service generated the most revenue ($9.05 B), and the Professional Services and Other generated the least revenue ($2.22 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Integration and Analytics revenue increased 11.29% ($586.00 M) from $5.19 B (in 2023) to $5.78 B (in 2024).
  • Marketing and Commerce revenue increased 7.51% ($369.00 M) from $4.91 B (in 2023) to $5.28 B (in 2024).
  • Platform and Other revenue increased 9.62% ($636.00 M) from $6.61 B (in 2023) to $7.25 B (in 2024).
  • Professional Services and Other revenue decreased -4.48% ($104.00 M) from $2.32 B (in 2023) to $2.22 B (in 2024).
  • Service revenue increased 9.81% ($809.00 M) from $8.25 B (in 2023) to $9.05 B (in 2024).
  • Software License revenue increased 9.79% ($742.00 M) from $7.58 B (in 2023) to $8.32 B (in 2024).
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    Summary Table

    Products & Services 2022 2023 2024
    Integration and Analytics $4.34 B - $5.19 B
    19.62%
    $5.78 B
    11.29%
    Marketing and Commerce $4.52 B - $4.91 B
    8.77%
    $5.28 B
    7.51%
    Platform and Other $5.97 B - $6.61 B
    10.79%
    $7.25 B
    9.62%
    Professional Services and Other $2.33 B - $2.32 B
    0.47%
    $2.22 B
    4.48%
    Service $7.37 B - $8.25 B
    11.89%
    $9.05 B
    9.81%
    Software License $6.83 B - $7.58 B
    10.96%
    $8.32 B
    9.79%
    Total Revenue $31.35 B - $34.86 B
    11.18%
    $37.90 B
    8.72%