Apple's Revenue by Segment
In fiscal year 2025, Apple's revenue by segment (products & services) are as follows:
- iPad: $28.02 B
- iPhone: $209.59 B
- Mac: $33.71 B
- Service: $109.16 B
- Wearables, Home and Accessories: $35.69 B
Learn more about Apple’s Revenue by Geography
Check out competitors to Apple in a side-by-side comparison.
Explore additional financial metrics for Apple.
Apple's Revenue Share by Segment
| iPad | 28300000000 |
|---|---|
| iPhone | 200583000000 |
| Mac | 29357000000 |
| Service | 85200000000 |
| Wearables, Home and Accessories | 39845000000 |
| iPad | 26694000000 |
|---|---|
| iPhone | 201183000000 |
| Mac | 29984000000 |
| Service | 96169000000 |
| Wearables, Home and Accessories | 37005000000 |
| iPad | 28023000000 |
|---|---|
| iPhone | 209586000000 |
| Mac | 33708000000 |
| Service | 109158000000 |
| Wearables, Home and Accessories | 35686000000 |
The above chart shows Apple's revenue percentage share by segment (products and services).
In fiscal year 2023, Apple's revenue by segment is as follows:
- iPad generated $28.30 B in revenue, representing 7.38% of its total revenue.
- iPhone generated $200.58 B in revenue, representing 52.33% of its total revenue.
- Mac generated $29.36 B in revenue, representing 7.66% of its total revenue.
- Service generated $85.20 B in revenue, representing 22.23% of its total revenue.
- Wearables, Home and Accessories generated $39.85 B in revenue, representing 10.4% of its total revenue.
The biggest segment for Apple is the iPhone, which represents 52.33% of its total revenue.
The smallest segment for Apple is the iPad, which represents 7.38% of its total revenue.
The above chart shows Apple's revenue percentage share by segment (products and services).
In fiscal year 2024, Apple's revenue by segment is as follows:
- iPad generated $26.69 B in revenue, representing 6.83% of its total revenue.
- iPhone generated $201.18 B in revenue, representing 51.45% of its total revenue.
- Mac generated $29.98 B in revenue, representing 7.67% of its total revenue.
- Service generated $96.17 B in revenue, representing 24.59% of its total revenue.
- Wearables, Home and Accessories generated $37.01 B in revenue, representing 9.46% of its total revenue.
The biggest segment for Apple is the iPhone, which represents 51.45% of its total revenue.
The smallest segment for Apple is the iPad, which represents 6.83% of its total revenue.
The above chart shows Apple's revenue percentage share by segment (products and services).
In fiscal year 2025, Apple's revenue by segment is as follows:
- iPad generated $28.02 B in revenue, representing 6.73% of its total revenue.
- iPhone generated $209.59 B in revenue, representing 50.36% of its total revenue.
- Mac generated $33.71 B in revenue, representing 8.1% of its total revenue.
- Service generated $109.16 B in revenue, representing 26.23% of its total revenue.
- Wearables, Home and Accessories generated $35.69 B in revenue, representing 8.58% of its total revenue.
The biggest segment for Apple is the iPhone, which represents 50.36% of its total revenue.
The smallest segment for Apple is the iPad, which represents 6.73% of its total revenue.
Summary Table
| Products & Services (Percent Share) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Mac | 7.66% | 7.67% | 8.1% |
| Service | 22.23% | 24.59% | 26.23% |
| Wearables, Home and Accessories | 10.4% | 9.46% | 8.58% |
| iPad | 7.38% | 6.83% | 6.73% |
| iPhone | 52.33% | 51.45% | 50.36% |
| Total Revenue | 100% | 100% | 100% |
Apple's Segments Revenue Trend
The above chart shows the revenue trend of different segments of Apple.
In fiscal year 2025, the iPhone generated the most revenue ($209.59 B), and the iPad generated the least revenue ($28.02 B).
Apple's Revenue Growth Drivers
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
Summary Table
| Products & Services | 2023 | 2024 | 2025 |
|---|---|---|---|
| iPad | $28.30 B - |
$26.69 B
5.67%
|
$28.02 B
4.98%
|
| iPhone | $200.58 B - |
$201.18 B
0.30%
|
$209.59 B
4.18%
|
| Mac | $29.36 B - |
$29.98 B
2.14%
|
$33.71 B
12.42%
|
| Service | $85.20 B - |
$96.17 B
12.87%
|
$109.16 B
13.51%
|
| Wearables, Home and Accessories | $39.85 B - |
$37.01 B
7.13%
|
$35.69 B
3.56%
|
| Total Revenue | $383.29 B - |
$391.04 B
2.02%
|
$416.16 B
6.43%
|
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