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    Revenue breakdown by Products & Services
    Revenue breakdown by Geography

    Apple's Revenue by Segment

    In fiscal year 2024, Apple's revenue by segment (products & services) are as follows:

    • iPad: $26.69 B
    • iPhone: $201.18 B
    • Mac: $29.98 B
    • Service: $96.17 B
    • Wearables, Home and Accessories: $37.01 B

    Learn more about Apple’s Revenue by Geography

    Check out competitors to Apple in a side-by-side comparison.

    Explore additional financial metrics for Apple.

    Continue reading...

    The above chart shows Apple's revenue percentage share by segment (products and services).

    In fiscal year 2022, Apple's revenue by segment is as follows:

    • iPad generated $29.29 B in revenue, representing 7.43% of its total revenue.
    • iPhone generated $205.49 B in revenue, representing 52.11% of its total revenue.
    • Mac generated $40.18 B in revenue, representing 10.19% of its total revenue.
    • Service generated $78.13 B in revenue, representing 19.81% of its total revenue.
    • Wearables, Home and Accessories generated $41.24 B in revenue, representing 10.46% of its total revenue.

    The biggest segment for Apple is the iPhone, which represents 52.11% of its total revenue.
    The smallest segment for Apple is the iPad, which represents 7.43% of its total revenue.

    The above chart shows Apple's revenue percentage share by segment (products and services).

    In fiscal year 2023, Apple's revenue by segment is as follows:

    • iPad generated $28.30 B in revenue, representing 7.38% of its total revenue.
    • iPhone generated $200.58 B in revenue, representing 52.33% of its total revenue.
    • Mac generated $29.36 B in revenue, representing 7.66% of its total revenue.
    • Service generated $85.20 B in revenue, representing 22.23% of its total revenue.
    • Wearables, Home and Accessories generated $39.85 B in revenue, representing 10.4% of its total revenue.

    The biggest segment for Apple is the iPhone, which represents 52.33% of its total revenue.
    The smallest segment for Apple is the iPad, which represents 7.38% of its total revenue.

    The above chart shows Apple's revenue percentage share by segment (products and services).

    In fiscal year 2024, Apple's revenue by segment is as follows:

    • iPad generated $26.69 B in revenue, representing 6.83% of its total revenue.
    • iPhone generated $201.18 B in revenue, representing 51.45% of its total revenue.
    • Mac generated $29.98 B in revenue, representing 7.67% of its total revenue.
    • Service generated $96.17 B in revenue, representing 24.59% of its total revenue.
    • Wearables, Home and Accessories generated $37.01 B in revenue, representing 9.46% of its total revenue.

    The biggest segment for Apple is the iPhone, which represents 51.45% of its total revenue.
    The smallest segment for Apple is the iPad, which represents 6.83% of its total revenue.
    Continue reading...

    Summary Table

    Products & Services (Percent Share) 2022 2023 2024
    Mac 10.19% 7.66% 7.67%
    iPhone 52.11% 52.33% 51.45%
    iPad 7.43% 7.38% 6.83%
    Wearables, Home and Accessories 10.46% 10.4% 9.46%
    Service 19.81% 22.23% 24.59%
    Total Revenue 100% 100% 100%

    The above chart shows the revenue trend of different segments of Apple.

    In fiscal year 2024, the iPhone generated the most revenue ($201.18 B), and the iPad generated the least revenue ($26.69 B).

    The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • iPad revenue decreased -5.67% ($1.61 B) from $28.30 B (in 2023) to $26.69 B (in 2024).
  • iPhone revenue increased 0.3% ($600.00 M) from $200.58 B (in 2023) to $201.18 B (in 2024).
  • Mac revenue increased 2.14% ($627.00 M) from $29.36 B (in 2023) to $29.98 B (in 2024).
  • Service revenue increased 12.87% ($10.97 B) from $85.20 B (in 2023) to $96.17 B (in 2024).
  • Wearables, Home and Accessories revenue decreased -7.13% ($2.84 B) from $39.85 B (in 2023) to $37.01 B (in 2024).
    • Continue reading...

    Summary Table

    Products & Services 2022
    Value Change
    		2023
    Value Change
    		2024
    Value Change
    iPad $29.29 B - $28.30 B
    3.39%
    		$26.69 B
    5.67%
    iPhone $205.49 B - $200.58 B
    2.39%
    		$201.18 B
    0.30%
    Mac $40.18 B - $29.36 B
    26.93%
    		$29.98 B
    2.14%
    Service $78.13 B - $85.20 B
    9.05%
    		$96.17 B
    12.87%
    Wearables, Home and Accessories $41.24 B - $39.85 B
    3.38%
    		$37.01 B
    7.13%
    Total Revenue $394.33 B - $383.29 B
    2.80%
    		$391.04 B
    2.02%

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