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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Apple's Revenue by Segment

In fiscal year 2025, Apple's revenue by segment (products & services) are as follows:

  • iPad: $28.02 B
  • iPhone: $209.59 B
  • Mac: $33.71 B
  • Service: $109.16 B
  • Wearables, Home and Accessories: $35.69 B

Learn more about Apple’s Revenue by Geography

Check out competitors to Apple in a side-by-side comparison.

Explore additional financial metrics for Apple.

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The above chart shows Apple's revenue percentage share by segment (products and services).

In fiscal year 2023, Apple's revenue by segment is as follows:

  • iPad generated $28.30 B in revenue, representing 7.38% of its total revenue.
  • iPhone generated $200.58 B in revenue, representing 52.33% of its total revenue.
  • Mac generated $29.36 B in revenue, representing 7.66% of its total revenue.
  • Service generated $85.20 B in revenue, representing 22.23% of its total revenue.
  • Wearables, Home and Accessories generated $39.85 B in revenue, representing 10.4% of its total revenue.

The biggest segment for Apple is the iPhone, which represents 52.33% of its total revenue.
The smallest segment for Apple is the iPad, which represents 7.38% of its total revenue.

The above chart shows Apple's revenue percentage share by segment (products and services).

In fiscal year 2024, Apple's revenue by segment is as follows:

  • iPad generated $26.69 B in revenue, representing 6.83% of its total revenue.
  • iPhone generated $201.18 B in revenue, representing 51.45% of its total revenue.
  • Mac generated $29.98 B in revenue, representing 7.67% of its total revenue.
  • Service generated $96.17 B in revenue, representing 24.59% of its total revenue.
  • Wearables, Home and Accessories generated $37.01 B in revenue, representing 9.46% of its total revenue.

The biggest segment for Apple is the iPhone, which represents 51.45% of its total revenue.
The smallest segment for Apple is the iPad, which represents 6.83% of its total revenue.

The above chart shows Apple's revenue percentage share by segment (products and services).

In fiscal year 2025, Apple's revenue by segment is as follows:

  • iPad generated $28.02 B in revenue, representing 6.73% of its total revenue.
  • iPhone generated $209.59 B in revenue, representing 50.36% of its total revenue.
  • Mac generated $33.71 B in revenue, representing 8.1% of its total revenue.
  • Service generated $109.16 B in revenue, representing 26.23% of its total revenue.
  • Wearables, Home and Accessories generated $35.69 B in revenue, representing 8.58% of its total revenue.

The biggest segment for Apple is the iPhone, which represents 50.36% of its total revenue.
The smallest segment for Apple is the iPad, which represents 6.73% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024 2025
Mac 7.66% 7.67% 8.1%
Service 22.23% 24.59% 26.23%
Wearables, Home and Accessories 10.4% 9.46% 8.58%
iPad 7.38% 6.83% 6.73%
iPhone 52.33% 51.45% 50.36%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Apple.

In fiscal year 2025, the iPhone generated the most revenue ($209.59 B), and the iPad generated the least revenue ($28.02 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • iPad revenue increased 4.98% ($1.33 B) from $26.69 B (in 2024) to $28.02 B (in 2025).
  • iPhone revenue increased 4.18% ($8.40 B) from $201.18 B (in 2024) to $209.59 B (in 2025).
  • Mac revenue increased 12.42% ($3.72 B) from $29.98 B (in 2024) to $33.71 B (in 2025).
  • Service revenue increased 13.51% ($12.99 B) from $96.17 B (in 2024) to $109.16 B (in 2025).
  • Wearables, Home and Accessories revenue decreased -3.56% ($1.32 B) from $37.01 B (in 2024) to $35.69 B (in 2025).
    • Continue reading...

    Summary Table

    Products & Services 2023
    Value Change
    		2024
    Value Change
    		2025
    Value Change
    iPad $28.30 B - $26.69 B
    5.67%
    		$28.02 B
    4.98%
    iPhone $200.58 B - $201.18 B
    0.30%
    		$209.59 B
    4.18%
    Mac $29.36 B - $29.98 B
    2.14%
    		$33.71 B
    12.42%
    Service $85.20 B - $96.17 B
    12.87%
    		$109.16 B
    13.51%
    Wearables, Home and Accessories $39.85 B - $37.01 B
    7.13%
    		$35.69 B
    3.56%
    Total Revenue $383.29 B - $391.04 B
    2.02%
    		$416.16 B
    6.43%

    Frequently Asked Questions

    What was Apple's largest product segment last year?

    In fiscal year 2025, iPhone revenue reached $209.59 Billion, representing 50.36% of Apple's total revenue and making it the largest segment for the company.

    Which product segment experienced the highest growth for Apple last year?

    The Service segment is Apple's highest growth segment, with a revenue growth of +13.51% in 2025 compared to 2024.

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