Harley-Davidson's Revenue
- Harley-Davidson's annual revenue was $4.47 B in fiscal year 2025. The annual revenue decreased -$713.63 M from $5.19 B (in 2024) to $4.47 B (in 2025), representing a -13.76% year-over-year decline.
- Harley-Davidson's quarterly revenue was $496.16 M in the quarter ending Dec 2025. The quarterly revenue decreased -$191.45 M from $687.61 M (in Q4: Sept 2024) to $496.16 M (in Q4: Sept 2025), representing a -27.84% year-over-year decline.
- The highest annual revenue for Harley-Davidson was $6.00 B in fiscal year 2016.
- The lowest annual revenue was $4.05 B in fiscal year 2020.
- The average revenue was $5.34 B.
- Revenue is the amount of money generated by a business from sales of its goods or services. Refer to our glossary for more details, examples, and formulas.
Over the past 10 years (2016 - 2025):
Learn more about Harley-Davidson's Revenue by Segment and Revenue by Region.
Check out competitors to Harley-Davidson in a side-by-side comparison.
Explore additional financial metrics for Harley-Davidson.
Definition of Revenue :
Harley-Davidson's Revenue Trend
| 2015 | 5995402000.00 |
|---|---|
| 2016 | 5996458000.00 |
| 2017 | 5647224000.00 |
| 2018 | 5716875000.00 |
| 2019 | 5361789000.00 |
| 2020 | 4054377000.00 |
| 2021 | 5336308000.00 |
| 2022 | 5755130000.00 |
| 2023 | 5836478000.00 |
| 2024 | 5186802000.00 |
| 2025 | 4473175000.00 |
| Mar 2016 | 1749968000.00 |
|---|---|
| Jun 2016 | 1861077000.00 |
| Sep 2016 | 1274813000.00 |
| Dec 2016 | 1110600000.00 |
| Mar 2017 | 1501932000.00 |
| Jun 2017 | 1765169000.00 |
| Sep 2017 | 1151195000.00 |
| Dec 2017 | 1228928000.00 |
| Apr 2018 | 1542121000.00 |
| Jul 2018 | 1713223000.00 |
| Sep 2018 | 1315669000.00 |
| Dec 2018 | 1145862000.00 |
| Mar 2019 | 1384380000.00 |
| Jun 2019 | 1632619000.00 |
| Sep 2019 | 1272519000.00 |
| Dec 2019 | 1072271000.00 |
| Mar 2020 | 1298244000.00 |
| Jun 2020 | 865227000.00 |
| Sep 2020 | 1165684000.00 |
| Dec 2020 | 725222000.00 |
| Mar 2021 | 1422507000.00 |
| Jun 2021 | 1532058000.00 |
| Sep 2021 | 1365310000.00 |
| Dec 2021 | 1016433000.00 |
| Mar 2022 | 1495186000.00 |
| Jun 2022 | 1469087000.00 |
| Sep 2022 | 1648575000.00 |
| Dec 2022 | 1142282000.00 |
| Mar 2023 | 1788686000.00 |
| Jun 2023 | 1445523000.00 |
| Sep 2023 | 1549059000.00 |
| Dec 2023 | 1053210000.00 |
| Mar 2024 | 1729607000.00 |
| Jun 2024 | 1618893000.00 |
| Sep 2024 | 1150695000.00 |
| Dec 2024 | 687609000.00 |
| Mar 2025 | 1329209000.00 |
| Jun 2025 | 1307098000.00 |
| Sep 2025 | 1073959000.00 |
| Dec 2025 | 496158000.00 |
2025
Harley-Davidson's annual revenue was $4.47 B in fiscal year 2025.
Harley-Davidson's quarterly revenue was $1.33 B(Q1: Mar 2025), $1.31 B(Q2: Jun 2025), $1.07 B(Q3: Sep 2025), $496.16 M(Q4: Dec 2025) in fiscal year 2025.
2024
Harley-Davidson's annual revenue was $5.19 B in fiscal year 2024.
Harley-Davidson's quarterly revenue was $1.73 B(Q1: Mar 2024), $1.62 B(Q2: Jun 2024), $1.15 B(Q3: Sep 2024), $687.61 M(Q4: Dec 2024) in fiscal year 2024.
2023
Harley-Davidson's annual revenue was $5.84 B in fiscal year 2023.
Harley-Davidson's quarterly revenue was $1.79 B(Q1: Mar 2023), $1.45 B(Q2: Jun 2023), $1.55 B(Q3: Sep 2023), $1.05 B(Q4: Dec 2023) in fiscal year 2023.
2022
Harley-Davidson's annual revenue was $5.76 B in fiscal year 2022.
Harley-Davidson's quarterly revenue was $1.50 B(Q1: Mar 2022), $1.47 B(Q2: Jun 2022), $1.65 B(Q3: Sep 2022), $1.14 B(Q4: Dec 2022) in fiscal year 2022.
2021
Harley-Davidson's annual revenue was $5.34 B in fiscal year 2021.
Harley-Davidson's quarterly revenue was $1.42 B(Q1: Mar 2021), $1.53 B(Q2: Jun 2021), $1.37 B(Q3: Sep 2021), $1.02 B(Q4: Dec 2021) in fiscal year 2021.
2020
Harley-Davidson's annual revenue was $4.05 B in fiscal year 2020.
Harley-Davidson's quarterly revenue was $1.30 B(Q1: Mar 2020), $865.23 M(Q2: Jun 2020), $1.17 B(Q3: Sep 2020), $725.22 M(Q4: Dec 2020) in fiscal year 2020.
2019
Harley-Davidson's annual revenue was $5.36 B in fiscal year 2019.
Harley-Davidson's quarterly revenue was $1.38 B(Q1: Mar 2019), $1.63 B(Q2: Jun 2019), $1.27 B(Q3: Sep 2019), $1.07 B(Q4: Dec 2019) in fiscal year 2019.
2018
Harley-Davidson's annual revenue was $5.72 B in fiscal year 2018.
Harley-Davidson's quarterly revenue was $1.54 B(Q1: Apr 2018), $1.71 B(Q2: Jul 2018), $1.32 B(Q3: Sep 2018), $1.15 B(Q4: Dec 2018) in fiscal year 2018.
2017
Harley-Davidson's annual revenue was $5.65 B in fiscal year 2017.
Harley-Davidson's quarterly revenue was $1.50 B(Q1: Mar 2017), $1.77 B(Q2: Jun 2017), $1.15 B(Q3: Sep 2017), $1.23 B(Q4: Dec 2017) in fiscal year 2017.
2016
Harley-Davidson's annual revenue was $6.00 B in fiscal year 2016.
Harley-Davidson's quarterly revenue was $1.75 B(Q1: Mar 2016), $1.86 B(Q2: Jun 2016), $1.27 B(Q3: Sep 2016), $1.11 B(Q4: Dec 2016) in fiscal year 2016.
Harley-Davidson's Revenue (Year-over-Year Change)
| 2015 | 0 |
|---|---|
| 2016 | +0.02 |
| 2017 | -5.82 |
| 2018 | +1.23 |
| 2019 | -6.21 |
| 2020 | -24.38 |
| 2021 | +31.62 |
| 2022 | +7.85 |
| 2023 | +1.41 |
| 2024 | -11.13 |
| 2025 | -13.76 |
| Q1: Mar 16 | 4.60 |
|---|---|
| Q2: Jun 16 | 2.01 |
| Q3: Sep 16 | -3.23 |
| Q4: Dec 16 | -5.93 |
| Q1: Mar 17 | -14.17 |
| Q2: Jun 17 | -5.15 |
| Q3: Sep 17 | -9.70 |
| Q4: Dec 17 | 10.65 |
| Q1: Apr 18 | 2.68 |
| Q2: Jul 18 | -2.94 |
| Q3: Sep 18 | 14.29 |
| Q4: Dec 18 | -6.76 |
| Q1: Mar 19 | -10.23 |
| Q2: Jun 19 | -4.70 |
| Q3: Sep 19 | -3.28 |
| Q4: Dec 19 | -6.42 |
| Q1: Mar 20 | -6.22 |
| Q2: Jun 20 | -47.00 |
| Q3: Sep 20 | -8.40 |
| Q4: Dec 20 | -32.37 |
| Q1: Mar 21 | 9.57 |
| Q2: Jun 21 | 77.07 |
| Q3: Sep 21 | 17.13 |
| Q4: Dec 21 | 40.15 |
| Q1: Mar 22 | 5.11 |
| Q2: Jun 22 | -4.11 |
| Q3: Sep 22 | 20.75 |
| Q4: Dec 22 | 12.38 |
| Q1: Mar 23 | 19.63 |
| Q2: Jun 23 | -1.60 |
| Q3: Sep 23 | -6.04 |
| Q4: Dec 23 | -7.80 |
| Q1: Mar 24 | -3.30 |
| Q2: Jun 24 | 11.99 |
| Q3: Sep 24 | -25.72 |
| Q4: Dec 24 | -34.71 |
| Q1: Mar 25 | -23.15 |
| Q2: Jun 25 | -19.26 |
| Q3: Sep 25 | -6.67 |
| Q4: Dec 25 | -27.84 |
2025
Harley-Davidson’s annual revenue decreased -13.76% during fiscal year 2025 compared to 2024. It represents a decline of -$713.63 M from $5.19 B (in 2024) to $4.47 B (in 2025).
2024
Harley-Davidson’s annual revenue decreased -11.13% during fiscal year 2024 compared to 2023. It represents a decline of -$649.68 M from $5.84 B (in 2023) to $5.19 B (in 2024).
2023
Harley-Davidson’s annual revenue increased +1.41% during fiscal year 2023 compared to 2022. It represents a growth of $81.35 M from $5.76 B (in 2022) to $5.84 B (in 2023).
2022
Harley-Davidson’s annual revenue increased +7.85% during fiscal year 2022 compared to 2021. It represents a growth of $418.82 M from $5.34 B (in 2021) to $5.76 B (in 2022).
2021
Harley-Davidson’s annual revenue increased +31.62% during fiscal year 2021 compared to 2020. It represents a growth of $1.28 B from $4.05 B (in 2020) to $5.34 B (in 2021).
2020
Harley-Davidson’s annual revenue decreased -24.38% during fiscal year 2020 compared to 2019. It represents a decline of -$1.31 B from $5.36 B (in 2019) to $4.05 B (in 2020).
2019
Harley-Davidson’s annual revenue decreased -6.21% during fiscal year 2019 compared to 2018. It represents a decline of -$355.09 M from $5.72 B (in 2018) to $5.36 B (in 2019).
2018
Harley-Davidson’s annual revenue increased +1.23% during fiscal year 2018 compared to 2017. It represents a growth of $69.65 M from $5.65 B (in 2017) to $5.72 B (in 2018).
2017
Harley-Davidson’s annual revenue decreased -5.82% during fiscal year 2017 compared to 2016. It represents a decline of -$349.23 M from $6.00 B (in 2016) to $5.65 B (in 2017).
2016
Harley-Davidson’s annual revenue increased +0.02% during fiscal year 2016 compared to 2015. It represents a growth of $1.06 M from $6.00 B (in 2015) to $6.00 B (in 2016).
Summary Table (Annual)
| Period | Revenue | Year-over-Year Change |
|---|---|---|
| 2025 | $4.47 B | -13.76% |
| 2024 | $5.19 B | -11.13% |
| 2023 | $5.84 B | +1.41% |
| 2022 | $5.76 B | +7.85% |
| 2021 | $5.34 B | +31.62% |
| 2020 | $4.05 B | -24.38% |
| 2019 | $5.36 B | -6.21% |
| 2018 | $5.72 B | +1.23% |
| 2017 | $5.65 B | -5.82% |
| 2016 | $6.00 B | +0.02% |
Summary Table (Quarterly)
| Period | Revenue | Year-over-Year Change |
|---|---|---|
| Q4: Dec 25 | $496.16 M | -27.84% |
| Q3: Sep 25 | $1.07 B | -6.67% |
| Q2: Jun 25 | $1.31 B | -19.26% |
| Q1: Mar 25 | $1.33 B | -23.15% |
| Q4: Dec 24 | $687.61 M | -34.71% |
| Q3: Sep 24 | $1.15 B | -25.72% |
| Q2: Jun 24 | $1.62 B | 11.99% |
| Q1: Mar 24 | $1.73 B | -3.30% |
| Q4: Dec 23 | $1.05 B | -7.80% |
| Q3: Sep 23 | $1.55 B | -6.04% |
| Q2: Jun 23 | $1.45 B | -1.60% |
| Q1: Mar 23 | $1.79 B | 19.63% |
| Q4: Dec 22 | $1.14 B | 12.38% |
| Q3: Sep 22 | $1.65 B | 20.75% |
| Q2: Jun 22 | $1.47 B | -4.11% |
| Q1: Mar 22 | $1.50 B | 5.11% |
| Q4: Dec 21 | $1.02 B | 40.15% |
| Q3: Sep 21 | $1.37 B | 17.13% |
| Q2: Jun 21 | $1.53 B | 77.07% |
| Q1: Mar 21 | $1.42 B | 9.57% |
| Q4: Dec 20 | $725.22 M | -32.37% |
| Q3: Sep 20 | $1.17 B | -8.40% |
| Q2: Jun 20 | $865.23 M | -47.00% |
| Q1: Mar 20 | $1.30 B | -6.22% |
| Q4: Dec 19 | $1.07 B | -6.42% |
| Q3: Sep 19 | $1.27 B | -3.28% |
| Q2: Jun 19 | $1.63 B | -4.70% |
| Q1: Mar 19 | $1.38 B | -10.23% |
| Q4: Dec 18 | $1.15 B | -6.76% |
| Q3: Sep 18 | $1.32 B | 14.29% |
| Q2: Jul 18 | $1.71 B | -2.94% |
| Q1: Apr 18 | $1.54 B | 2.68% |
| Q4: Dec 17 | $1.23 B | 10.65% |
| Q3: Sep 17 | $1.15 B | -9.70% |
| Q2: Jun 17 | $1.77 B | -5.15% |
| Q1: Mar 17 | $1.50 B | -14.17% |
| Q4: Dec 16 | $1.11 B | -5.93% |
| Q3: Sep 16 | $1.27 B | -3.23% |
| Q2: Jun 16 | $1.86 B | 2.01% |
| Q1: Mar 16 | $1.75 B | 4.60% |
