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Harley-Davidson's Revenue (2016 - 2025)

  • Harley-Davidson's annual revenue was $4.47 B in fiscal year 2025. The annual revenue decreased -$713.63 M from $5.19 B (in 2024) to $4.47 B (in 2025), representing a -13.76% year-over-year decline.

  • Harley-Davidson's quarterly revenue was $1.17 B in the quarter ending Mar 2026. The quarterly revenue decreased -$156.68 M from $1.33 B (in Q1: Dec 2025) to $1.17 B (in Q1: Dec 2026), representing a -11.79% year-over-year decline.

    • Over the past 10 years (2016 - 2025):
  • The highest annual revenue for Harley-Davidson was $6.00 B in fiscal year 2016.
  • The lowest annual revenue was $4.05 B in fiscal year 2020.
  • The average revenue was $5.34 B.

    • Learn more about Harley-Davidson's Revenue by Segment and Revenue by Region.

    Check out competitors to Harley-Davidson in a side-by-side comparison.

    Explore additional financial metrics for Harley-Davidson.


    Definition of Revenue :
  • Revenue is the amount of money generated by a business from sales of its goods or services. Refer to our glossary for more details, examples, and formulas.
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Harley-Davidson's Revenue Trend

2025

Harley-Davidson's annual revenue was $4.47 B in fiscal year 2025.

Harley-Davidson's quarterly revenue was $1.33 B(Q1: Mar 2025), $1.31 B(Q2: Jun 2025), $1.07 B(Q3: Sep 2025), $496.16 M(Q4: Dec 2025) in fiscal year 2025.

2024

Harley-Davidson's annual revenue was $5.19 B in fiscal year 2024.

Harley-Davidson's quarterly revenue was $1.73 B(Q1: Mar 2024), $1.62 B(Q2: Jun 2024), $1.15 B(Q3: Sep 2024), $687.61 M(Q4: Dec 2024) in fiscal year 2024.

2023

Harley-Davidson's annual revenue was $5.84 B in fiscal year 2023.

Harley-Davidson's quarterly revenue was $1.79 B(Q1: Mar 2023), $1.45 B(Q2: Jun 2023), $1.55 B(Q3: Sep 2023), $1.05 B(Q4: Dec 2023) in fiscal year 2023.

2022

Harley-Davidson's annual revenue was $5.76 B in fiscal year 2022.

Harley-Davidson's quarterly revenue was $1.50 B(Q1: Mar 2022), $1.47 B(Q2: Jun 2022), $1.65 B(Q3: Sep 2022), $1.14 B(Q4: Dec 2022) in fiscal year 2022.

2021

Harley-Davidson's annual revenue was $5.34 B in fiscal year 2021.

Harley-Davidson's quarterly revenue was $1.42 B(Q1: Mar 2021), $1.53 B(Q2: Jun 2021), $1.37 B(Q3: Sep 2021), $1.02 B(Q4: Dec 2021) in fiscal year 2021.

2020

Harley-Davidson's annual revenue was $4.05 B in fiscal year 2020.

Harley-Davidson's quarterly revenue was $1.30 B(Q1: Mar 2020), $865.23 M(Q2: Jun 2020), $1.17 B(Q3: Sep 2020), $725.22 M(Q4: Dec 2020) in fiscal year 2020.

2019

Harley-Davidson's annual revenue was $5.36 B in fiscal year 2019.

Harley-Davidson's quarterly revenue was $1.38 B(Q1: Mar 2019), $1.63 B(Q2: Jun 2019), $1.27 B(Q3: Sep 2019), $1.07 B(Q4: Dec 2019) in fiscal year 2019.

2018

Harley-Davidson's annual revenue was $5.72 B in fiscal year 2018.

Harley-Davidson's quarterly revenue was $1.54 B(Q1: Apr 2018), $1.71 B(Q2: Jul 2018), $1.32 B(Q3: Sep 2018), $1.15 B(Q4: Dec 2018) in fiscal year 2018.

2017

Harley-Davidson's annual revenue was $5.65 B in fiscal year 2017.

Harley-Davidson's quarterly revenue was $1.50 B(Q1: Mar 2017), $1.77 B(Q2: Jun 2017), $1.15 B(Q3: Sep 2017), $1.23 B(Q4: Dec 2017) in fiscal year 2017.

2016

Harley-Davidson's annual revenue was $6.00 B in fiscal year 2016.

Harley-Davidson's quarterly revenue was $1.75 B(Q1: Mar 2016), $1.86 B(Q2: Jun 2016), $1.27 B(Q3: Sep 2016), $1.11 B(Q4: Dec 2016) in fiscal year 2016.

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Harley-Davidson's Revenue (Year-over-Year Change)

2015 0
2016 +0.02
2017 -5.82
2018 +1.23
2019 -6.21
2020 -24.38
2021 +31.62
2022 +7.85
2023 +1.41
2024 -11.13
2025 -13.76

2025

Harley-Davidson’s annual revenue decreased -13.76% during fiscal year 2025 compared to 2024. It represents a decline of $713.63 M from $5.19 B (in 2024) to $4.47 B (in 2025).

2024

Harley-Davidson’s annual revenue decreased -11.13% during fiscal year 2024 compared to 2023. It represents a decline of $649.68 M from $5.84 B (in 2023) to $5.19 B (in 2024).

2023

Harley-Davidson’s annual revenue increased +1.41% during fiscal year 2023 compared to 2022. It represents a growth of $81.35 M from $5.76 B (in 2022) to $5.84 B (in 2023).

2022

Harley-Davidson’s annual revenue increased +7.85% during fiscal year 2022 compared to 2021. It represents a growth of $418.82 M from $5.34 B (in 2021) to $5.76 B (in 2022).

2021

Harley-Davidson’s annual revenue increased +31.62% during fiscal year 2021 compared to 2020. It represents a growth of $1.28 B from $4.05 B (in 2020) to $5.34 B (in 2021).

2020

Harley-Davidson’s annual revenue decreased -24.38% during fiscal year 2020 compared to 2019. It represents a decline of $1.31 B from $5.36 B (in 2019) to $4.05 B (in 2020).

2019

Harley-Davidson’s annual revenue decreased -6.21% during fiscal year 2019 compared to 2018. It represents a decline of $355.09 M from $5.72 B (in 2018) to $5.36 B (in 2019).

2018

Harley-Davidson’s annual revenue increased +1.23% during fiscal year 2018 compared to 2017. It represents a growth of $69.65 M from $5.65 B (in 2017) to $5.72 B (in 2018).

2017

Harley-Davidson’s annual revenue decreased -5.82% during fiscal year 2017 compared to 2016. It represents a decline of $349.23 M from $6.00 B (in 2016) to $5.65 B (in 2017).

2016

Harley-Davidson’s annual revenue increased +0.02% during fiscal year 2016 compared to 2015. It represents a growth of $1.06 M from $6.00 B (in 2015) to $6.00 B (in 2016).

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Harley-Davidson Revenue History

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Period Revenue Year-over-Year Change
FY 2025
$4.47 B -$713.63 M 13.76%
Q4: Dec 25 $496.16 M -$191.45 M 27.84%
Q3: Sep 25 $1.07 B -$76.74 M 6.67%
Q2: Jun 25 $1.31 B -$311.80 M 19.26%
Q1: Mar 25 $1.33 B -$400.40 M 23.15%
FY 2024
$5.19 B -$649.68 M 11.13%
Q4: Dec 24 $687.61 M -$365.60 M 34.71%
Q3: Sep 24 $1.15 B -$398.36 M 25.72%
Q2: Jun 24 $1.62 B $173.37 M 11.99%
Q1: Mar 24 $1.73 B -$59.08 M 3.3%
FY 2023
$5.84 B $81.35 M 1.41%
Q4: Dec 23 $1.05 B -$89.07 M 7.8%
Q3: Sep 23 $1.55 B -$99.52 M 6.04%
Q2: Jun 23 $1.45 B -$23.56 M 1.6%
Q1: Mar 23 $1.79 B $293.50 M 19.63%
FY 2022
$5.76 B $418.82 M 7.85%
Q4: Dec 22 $1.14 B $125.85 M 12.38%
Q3: Sep 22 $1.65 B $283.27 M 20.75%
Q2: Jun 22 $1.47 B -$62.97 M 4.11%
Q1: Mar 22 $1.50 B $72.68 M 5.11%
FY 2021
$5.34 B $1.28 B 31.62%
Q4: Dec 21 $1.02 B $291.21 M 40.15%
Q3: Sep 21 $1.37 B $199.63 M 17.13%
Q2: Jun 21 $1.53 B $666.83 M 77.07%
Q1: Mar 21 $1.42 B $124.26 M 9.57%
FY 2020
$4.05 B -$1.31 B 24.38%
Q4: Dec 20 $725.22 M -$347.05 M 32.37%
Q3: Sep 20 $1.17 B -$106.84 M 8.4%
Q2: Jun 20 $865.23 M -$767.39 M 47%
Q1: Mar 20 $1.30 B -$86.14 M 6.22%
FY 2019
$5.36 B -$355.09 M 6.21%
Q4: Dec 19 $1.07 B -$73.59 M 6.42%
Q3: Sep 19 $1.27 B -$43.15 M 3.28%
Q2: Jun 19 $1.63 B -$80.60 M 4.7%
Q1: Mar 19 $1.38 B -$157.74 M 10.23%
FY 2018
$5.72 B $69.65 M 1.23%
Q4: Dec 18 $1.15 B -$83.07 M 6.76%
Q3: Sep 18 $1.32 B $164.47 M 14.29%
Q2: Jul 18 $1.71 B -$51.95 M 2.94%
Q1: Apr 18 $1.54 B $40.19 M 2.68%
FY 2017
$5.65 B -$349.23 M 5.82%
Q4: Dec 17 $1.23 B $118.33 M 10.65%
Q3: Sep 17 $1.15 B -$123.62 M 9.7%
Q2: Jun 17 $1.77 B -$95.91 M 5.15%
Q1: Mar 17 $1.50 B -$248.04 M 14.17%
FY 2016
$6.00 B $1.06 M 0.02%
Q4: Dec 16 $1.11 B -$70.04 M 5.93%
Q3: Sep 16 $1.27 B -$42.62 M 3.23%
Q2: Jun 16 $1.86 B $36.69 M 2.01%
Q1: Mar 16 $1.75 B $77.02 M 4.6%

Frequently Asked Questions

What is the annual revenue of Harley-Davidson?

In fiscal year 2025, Harley-Davidson's revenue was $4.47 Billion.

How much did Harley-Davidson's revenue change in the last year?

Harley-Davidson's revenue decreased by -13.76% (-$713.63 Million) in 2025 compared to 2024.

What is Harley-Davidson's most recent quarterly revenue?

In the first quarter (Q1) of 2026, Harley-Davidson reported a revenue of $1.17 Billion.

What is Harley-Davidson's revenue per share (TTM)?

Harley-Davidson's revenue per share over the trailing twelve months is $39.24.

What is Harley-Davidson's revenue per employee?

In the fiscal year 2025, Harley-Davidson's revenue per employee was $813.30 K.

What is the annual net income of Harley-Davidson?

In fiscal year 2025, Harley-Davidson's net income was $338.74 Million.

What is Harley-Davidson's biggest product segment, and what is its revenue?

Motorcycles is Harley-Davidson's biggest product segment, generating $2.66 Billion in revenue for fiscal year 2025.

What is Harley-Davidson's net income per employee?

In the fiscal year 2025, Harley-Davidson's net income per employee was $61.59 K.

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