Harley-Davidson's Revenue by Region

In fiscal year 2017, Harley-Davidson's revenue by geographical region are as follows:

Australia And New Zealand: $168.67 M
CANADA: $232.88 M
EMEA: $790.73 M
Europe: $6.85 M
JAPAN: $180.94 M
Other Foreign Countries: $326.30 M
UNITED STATES: $3.22 B

Learn more about Harley-Davidson’s Revenue by Products

Check out competitors to Harley-Davidson in a side-by-side comparison.

Explore additional financial metrics for Harley-Davidson.


AUSTRALIA	165854000
CANADA	178042000
Europe	728198000
JAPAN	162675000
Other Foreign Countries	305906000
UNITED STATES	3768069000


Australia And New Zealand	181809000
CANADA	212099000
EMEA	798489000
Europe	6528000
JAPAN	200309000
Other Foreign Countries	299541000
UNITED STATES	3579129000


Australia And New Zealand	168670000
CANADA	232883000
EMEA	790725000
Europe	6845000
JAPAN	180938000
Other Foreign Countries	326298000
UNITED STATES	3215513000

The above chart shows Harley-Davidson's revenue percentage share by geographical region.

In fiscal year 2017, Harley-Davidson's revenue by region is as follows:

Australia And New Zealand generated $168.67 M in revenue, representing 3.43% of its total revenue.
CANADA generated $232.88 M in revenue, representing 4.73% of its total revenue.
EMEA generated $790.73 M in revenue, representing 16.07% of its total revenue.
Europe generated $6.85 M in revenue, representing 0.14% of its total revenue.
JAPAN generated $180.94 M in revenue, representing 3.68% of its total revenue.
Other Foreign Countries generated $326.30 M in revenue, representing 6.63% of its total revenue.
UNITED STATES generated $3.22 B in revenue, representing 65.33% of its total revenue.

The biggest region for Harley-Davidson is the UNITED STATES, which represents 65.33% of its total revenue.
The smallest region for Harley-Davidson is the Europe, which represents 0.14% of its total revenue.

Summary Table

Geography (Percent Share)	2015	2016	2017
AUSTRALIA	3.12%	0%	0%
Australia And New Zealand	0%	3.44%	3.43%
CANADA	3.35%	4.02%	4.73%
EMEA	0%	15.13%	16.07%
Europe	13.72%	0.12%	0.14%
JAPAN	3.06%	3.8%	3.68%
Other Foreign Countries	5.76%	5.68%	6.63%
UNITED STATES	70.98%	67.81%	65.33%
Total Revenue	100%	100%	100%

The above chart shows the revenue trend of different segments of Harley-Davidson.

In fiscal year 2017, the UNITED STATES generated the most revenue ($3.22 B), and the Europe generated the least revenue ($6.85 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

Australia And New Zealand revenue decreased -7.23% ($13.14 M) from $181.81 M (in 2016) to $168.67 M (in 2017).

CANADA revenue increased 9.8% ($20.78 M) from $212.10 M (in 2016) to $232.88 M (in 2017).

EMEA revenue decreased -0.97% ($7.76 M) from $798.49 M (in 2016) to $790.73 M (in 2017).

Europe revenue increased 4.86% ($317.00) from $6.53 M (in 2016) to $6.85 M (in 2017).

JAPAN revenue decreased -9.67% ($19.37 M) from $200.31 M (in 2016) to $180.94 M (in 2017).

Other Foreign Countries revenue increased 8.93% ($26.76 M) from $299.54 M (in 2016) to $326.30 M (in 2017).

UNITED STATES revenue decreased -10.16% ($363.62 M) from $3.58 B (in 2016) to $3.22 B (in 2017).

Summary Table

Region	2015 Value Change	2016 Value Change	2017 Value Change
AUSTRALIA	$165.85 M -	- -	- -
Australia And New Zealand	- -	$181.81 M -	$168.67 M 7.23%
CANADA	$178.04 M -	$212.10 M 19.13%	$232.88 M 9.80%
EMEA	- -	$798.49 M -	$790.73 M 0.97%
Europe	$728.20 M -	$6.53 M 99.10%	$6.85 M 4.86%
JAPAN	$162.68 M -	$200.31 M 23.13%	$180.94 M 9.67%
Other Foreign Countries	$305.91 M -	$299.54 M 2.08%	$326.30 M 8.93%
UNITED STATES	$3.77 B -	$3.58 B 5.01%	$3.22 B 10.16%
Total Revenue	$5.31 B -	$5.28 B 0.58%	$4.92 B 6.75%