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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Harley-Davidson's Revenue by Region

In fiscal year 2017, Harley-Davidson's revenue by geographical region are as follows:

  • Australia And New Zealand: $168.67 M
  • CANADA: $232.88 M
  • EMEA: $790.73 M
  • Europe: $6.85 M
  • JAPAN: $180.94 M
  • Other Foreign Countries: $326.30 M
  • UNITED STATES: $3.22 B

Learn more about Harley-Davidson’s Revenue by Products

Check out competitors to Harley-Davidson in a side-by-side comparison.

Explore additional financial metrics for Harley-Davidson.

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The above chart shows Harley-Davidson's revenue percentage share by geographical region.

In fiscal year 2015, Harley-Davidson's revenue by region is as follows:

  • AUSTRALIA generated $165.85 M in revenue, representing 3.12% of its total revenue.
  • CANADA generated $178.04 M in revenue, representing 3.35% of its total revenue.
  • Europe generated $728.20 M in revenue, representing 13.72% of its total revenue.
  • JAPAN generated $162.68 M in revenue, representing 3.06% of its total revenue.
  • Other Foreign Countries generated $305.91 M in revenue, representing 5.76% of its total revenue.
  • UNITED STATES generated $3.77 B in revenue, representing 70.98% of its total revenue.

The biggest region for Harley-Davidson is the UNITED STATES, which represents 70.98% of its total revenue.
The smallest region for Harley-Davidson is the JAPAN, which represents 3.06% of its total revenue.

The above chart shows Harley-Davidson's revenue percentage share by geographical region.

In fiscal year 2016, Harley-Davidson's revenue by region is as follows:

  • Australia And New Zealand generated $181.81 M in revenue, representing 3.44% of its total revenue.
  • CANADA generated $212.10 M in revenue, representing 4.02% of its total revenue.
  • EMEA generated $798.49 M in revenue, representing 15.13% of its total revenue.
  • Europe generated $6.53 M in revenue, representing 0.12% of its total revenue.
  • JAPAN generated $200.31 M in revenue, representing 3.8% of its total revenue.
  • Other Foreign Countries generated $299.54 M in revenue, representing 5.68% of its total revenue.
  • UNITED STATES generated $3.58 B in revenue, representing 67.81% of its total revenue.

The biggest region for Harley-Davidson is the UNITED STATES, which represents 67.81% of its total revenue.
The smallest region for Harley-Davidson is the Europe, which represents 0.12% of its total revenue.

The above chart shows Harley-Davidson's revenue percentage share by geographical region.

In fiscal year 2017, Harley-Davidson's revenue by region is as follows:

  • Australia And New Zealand generated $168.67 M in revenue, representing 3.43% of its total revenue.
  • CANADA generated $232.88 M in revenue, representing 4.73% of its total revenue.
  • EMEA generated $790.73 M in revenue, representing 16.07% of its total revenue.
  • Europe generated $6.85 M in revenue, representing 0.14% of its total revenue.
  • JAPAN generated $180.94 M in revenue, representing 3.68% of its total revenue.
  • Other Foreign Countries generated $326.30 M in revenue, representing 6.63% of its total revenue.
  • UNITED STATES generated $3.22 B in revenue, representing 65.33% of its total revenue.

The biggest region for Harley-Davidson is the UNITED STATES, which represents 65.33% of its total revenue.
The smallest region for Harley-Davidson is the Europe, which represents 0.14% of its total revenue.
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Summary Table

Geography (Percent Share) 2015 2016 2017
AUSTRALIA 3.12% 0% 0%
Australia And New Zealand 0% 3.44% 3.43%
CANADA 3.35% 4.02% 4.73%
EMEA 0% 15.13% 16.07%
Europe 13.72% 0.12% 0.14%
JAPAN 3.06% 3.8% 3.68%
Other Foreign Countries 5.76% 5.68% 6.63%
UNITED STATES 70.98% 67.81% 65.33%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Harley-Davidson.

In fiscal year 2017, the UNITED STATES generated the most revenue ($3.22 B), and the Europe generated the least revenue ($6.85 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Australia And New Zealand revenue decreased -7.23% ($13.14 M) from $181.81 M (in 2016) to $168.67 M (in 2017).
  • CANADA revenue increased 9.8% ($20.78 M) from $212.10 M (in 2016) to $232.88 M (in 2017).
  • EMEA revenue decreased -0.97% ($7.76 M) from $798.49 M (in 2016) to $790.73 M (in 2017).
  • Europe revenue increased 4.86% ($317.00) from $6.53 M (in 2016) to $6.85 M (in 2017).
  • JAPAN revenue decreased -9.67% ($19.37 M) from $200.31 M (in 2016) to $180.94 M (in 2017).
  • Other Foreign Countries revenue increased 8.93% ($26.76 M) from $299.54 M (in 2016) to $326.30 M (in 2017).
  • UNITED STATES revenue decreased -10.16% ($363.62 M) from $3.58 B (in 2016) to $3.22 B (in 2017).
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    Summary Table

    Region 2015
    Value Change
    		2016
    Value Change
    		2017
    Value Change
    AUSTRALIA $165.85 M - - - - -
    Australia And New Zealand - - $181.81 M - $168.67 M
    7.23%
    CANADA $178.04 M - $212.10 M
    19.13%
    		$232.88 M
    9.80%
    EMEA - - $798.49 M - $790.73 M
    0.97%
    Europe $728.20 M - $6.53 M
    99.10%
    		$6.85 M
    4.86%
    JAPAN $162.68 M - $200.31 M
    23.13%
    		$180.94 M
    9.67%
    Other Foreign Countries $305.91 M - $299.54 M
    2.08%
    		$326.30 M
    8.93%
    UNITED STATES $3.77 B - $3.58 B
    5.01%
    		$3.22 B
    10.16%
    Total Revenue $5.31 B - $5.28 B
    0.58%
    		$4.92 B
    6.75%

    Frequently Asked Questions

    What was Harley-Davidson's largest region last year?

    In fiscal year 2017, UNITED STATES revenue reached $3.22 Billion, representing 65.33% of Harley-Davidson's total revenue and making it the largest region for the company.

    Which region experienced the highest growth for Harley-Davidson last year?

    The CANADA is Harley-Davidson's highest growth region, with a revenue growth of +9.8% in 2017 compared to 2016.

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