Harley-Davidson's Revenue by Segment

In fiscal year 2025, Harley-Davidson's revenue by segment (products & services) are as follows:

Apparel: $215.78 M
Financial Services: $869.20 M
License: $21.67 M
Motorcycles: $2.66 B
Parts & Accessories: $614.07 M
Product and Service, Other: $69.11 M

Learn more about Harley-Davidson’s Revenue by Geography

Check out competitors to Harley-Davidson in a side-by-side comparison.

Explore additional financial metrics for Harley-Davidson.


Apparel	244333000
Financial Services	953586000
Licensing	28599000
Motorcycles	3798977000
Parts & Accessories	698095000
Product and Service, Other	74590000


Apparel	237270000
Financial Services	1038538000
Licensing	22748000
Motorcycles	3137331000
Parts & Accessories	651964000
Product and Service, Other	72593000


Apparel	215783000
Financial Services	869196000
License	21672000
Motorcycles	2657675000
Parts & Accessories	614072000
Product and Service, Other	69106000

The above chart shows Harley-Davidson's revenue percentage share by segment (products and services).

In fiscal year 2025, Harley-Davidson's revenue by segment is as follows:

Apparel generated $215.78 M in revenue, representing 4.85% of its total revenue.
Financial Services generated $869.20 M in revenue, representing 19.54% of its total revenue.
License generated $21.67 M in revenue, representing 0.49% of its total revenue.
Motorcycles generated $2.66 B in revenue, representing 59.76% of its total revenue.
Parts & Accessories generated $614.07 M in revenue, representing 13.81% of its total revenue.
Product and Service, Other generated $69.11 M in revenue, representing 1.55% of its total revenue.

The biggest segment for Harley-Davidson is the Motorcycles, which represents 59.76% of its total revenue.
The smallest segment for Harley-Davidson is the License, which represents 0.49% of its total revenue.

Summary Table

Products & Services (Percent Share)	2023	2024	2025
Licensing	0.49%	0.44%	-
Product and Service, Other	1.29%	1.41%	1.55%
Parts & Accessories	12.04%	12.63%	13.81%
Financial Services	16.45%	20.12%	19.54%
Apparel	4.21%	4.6%	4.85%
Motorcycles	65.52%	60.8%	59.76%
License	-	-	0.49%
Total Revenue	100%	100%	100%

The above chart shows the revenue trend of different segments of Harley-Davidson.

In fiscal year 2025, the Motorcycles generated the most revenue ($2.66 B), and the License generated the least revenue ($21.67 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

Apparel revenue decreased -9.06% ($21.49 M) from $237.27 M (in 2024) to $215.78 M (in 2025).

Financial Services revenue decreased -16.31% ($169.34 M) from $1.04 B (in 2024) to $869.20 M (in 2025).

License revenue increased 100% ($21.67 M) from $0.00 (in 2024) to $21.67 M (in 2025).

Licensing revenue decreased -100% ($22.75 M) from $22.75 M (in 2024) to $0.00 (in 2025).

Motorcycles revenue decreased -15.29% ($479.66 M) from $3.14 B (in 2024) to $2.66 B (in 2025).

Parts & Accessories revenue decreased -5.81% ($37.89 M) from $651.96 M (in 2024) to $614.07 M (in 2025).

Product and Service, Other revenue decreased -4.8% ($3.49 M) from $72.59 M (in 2024) to $69.11 M (in 2025).

Summary Table

Products & Services	2023 Value Change	2024 Value Change	2025 Value Change
Apparel	$244.33 M -	$237.27 M 2.89%	$215.78 M 9.06%
Financial Services	$953.59 M -	$1.04 B 8.91%	$869.20 M 16.31%
License	- -	- -	$21.67 M -
Licensing	$28.60 M -	$22.75 M 20.46%	- -
Motorcycles	$3.80 B -	$3.14 B 17.42%	$2.66 B 15.29%
Parts & Accessories	$698.10 M -	$651.96 M 6.61%	$614.07 M 5.81%
Product and Service, Other	$74.59 M -	$72.59 M 2.68%	$69.11 M 4.80%
Total Revenue	$5.80 B -	$5.16 B 11.00%	$4.45 B 13.82%