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Harley-Davidson Overview

Company: Harley-Davidson
CEO: Arthur Francis Starrs
Symbol: HOG
Exchange: NYSE
Industry: Auto - Recreational Vehicles
Sector: Consumer Cyclical
About

Harley-Davidson, publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. Theselude wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products,luding motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

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Harley-Davidson (HOG)

  • Stock Price
  • Volume
25.67 -20.28 -44.13%
Past 5 Years
  • 1D
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  • 1M
  • 3M
  • 6M
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Revenue

Harley-Davidson annual revenue was $4.47 B in 2025.

Net Income

Harley-Davidson annual net income was $338.74 M in 2025.

Employees

Harley-Davidson annual employee count was 5,500 in 2025.

Revenue by Segment

Harley-Davidson’s revenue by segment: Apparel: $215.78 M, Financial Services: $869.20 M, License: $21.67 M, Motorcycles: $2.66 B, Parts & Accessories: $614.07 M and Product and Service, Other: $69.11 M in 2025.

Revenue by Region

Harley-Davidson’s revenue by region: Australia And New Zealand: $168.67 M, CANADA: $232.88 M, EMEA: $790.73 M, Europe: $6.85 M, JAPAN: $180.94 M, Other Foreign Countries: $326.30 M and UNITED STATES: $3.22 B in 2017.

Executive Salary

Jochen Zeitz Former Chairman, President and Chief Executive Officer,...

Revenue per Employee

Harley-Davidson revenue per employee was $813.30 K in 2025.

Profit per Employee

Harley-Davidson profit per employee was $61.59 K in 2025.

Income Statement

Operating Income

Harley-Davidson annual operating income was $386.64 M in 2025.

Research & Development

Harley-Davidson annual research & development expense was - in 2025.

Tax Rate (%)

Harley-Davidson annual Tax Rate was 28.00% in 2025.

Assets & Liabilities | Cash Flow

Total Assets

Harley-Davidson annual total assets was $8.04 B in 2025.

Total Liabilities

Harley-Davidson annual total liabilities was $1.32 B in 2025.

Capital Expenditure

Harley-Davidson annual capital expenditures was -$153.68 M in 2025.

Ratios

Return on Equity (ROE)

Harley-Davidson annual return on equity(ROE) was 0.00% in 2025.

Return on Assets (ROA)

Harley-Davidson annual return on assets(ROA) was 0.00% in 2025.

Debt to Equity

Harley-Davidson annual debt to equity was 97.23% in 2025.

Profitability

Gross Profit Margin (%)

Harley-Davidson annual gross profit margin was 30.24% in 2025.

Operating Income Margin (%)

Harley-Davidson annual operating income margin was 8.64% in 2025.

Net Income Margin (%)

Harley-Davidson annual net income margin was 7.57% in 2025.

Earning Per Share

Harley-Davidson annual earning per share was $2.82 in 2025.

EBITDA

Harley-Davidson annual EBITDA was $492.18 M in 2025.

Free Cash Flow (FCF)

Harley-Davidson annual free cash flow(FCF) was $415.24 M in 2025.

Valuation

Enterprise value

Harley-Davidson annual enterprise value was - in 2025.

Enterprise value to Revenue

Harley-Davidson annual enterprise value to revenue was 0.00 in 2025.

Enterprise value to EBITDA

Harley-Davidson annual enterprise value to EBITDA was 0.00 in 2025.

Competitors’ Revenue

Frequently Asked Questions

Who is the CEO of Harley-Davidson?

Arthur Francis Starrs is the CEO of Harley-Davidson.

What industry and sector is Harley-Davidson in?

Harley-Davidson operates in the Auto - Recreational Vehicles industry and the Consumer Cyclical sector.

What are Harley-Davidson's CIK, SIC, and ISIN codes?

  • CIK (Central Index Key): 0000793952
  • SIC (Standard Industrial Classification):
  • ISIN (International Securities Identification Number): US4128221086

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How many employees does Harley-Davidson have?

Harley-Davidson has 5,500 employees.

What is the revenue of Harley-Davidson?

In fiscal year 2025, Harley-Davidson generated a revenue of $4.47 Billion.

What is the net income of Harley-Davidson?

In fiscal year 2025, Harley-Davidson reported a net income of $338.74 Million.

What is Harley-Davidson's biggest product segment?

Motorcycles is Harley-Davidson's biggest product segment, representing 59.76% of its total revenue.

When was Harley-Davidson listed on the stock exchange?

Harley-Davidson went public on Jul 8, 1986, through its Initial Public Offering (IPO), and it has been 39 years since then.

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What is the ticker symbol of Harley-Davidson, and where is it listed?

Harley-Davidson's ticker symbol is HOG, and the company is listed on the NYSE stock market exchange.

What is Harley-Davidson's current stock price?

Harley-Davidson's current stock price is $25.67 as of Jun 19, 2026.

What is Harley-Davidson's market capitalization?

As of , Harley-Davidson's market cap is .

What is Harley-Davidson's ranking in the world?

Ranked #4984among 30,341 companies based on market cap.

Who are the top competitors of Harley-Davidson?

Competitors of Harley-Davidson include , and more.

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