Harley-Davidson Overview

Company: Harley-Davidson
CEO: Arthur Francis Starrs
Symbol: HOG
Exchange: NYSE
Industry: Auto - Recreational Vehicles
Sector: Consumer Cyclical
About

Harley-Davidson manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles,luding cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services,luding installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson was founded in 1903 and is based in Milwaukee, Wisconsin.

Continue reading...

Harley-Davidson (HOG)

  • Stock Price
  • Volume
17.19 -18.06 -51.23%
Past 5 Years
  • 1D
  • 1W
  • 1M
  • 3M
  • 6M
  • YTD
  • 1Y
  • 2Y
  • 5Y
  • 10Y
  • ALL

Revenue

Net Income

Employees

Revenue by Segment

Revenue by Region

Executive Salary

Revenue per Employee

Profit per Employee

Income Statement

Operating Income

Research & Development

Tax Rate (%)

Assets & Liabilities | Cash Flow

Total Assets

Total Liabilities

Capital Expenditure

Ratios

Return on Equity (ROE)

Return on Assets (ROA)

Debt to Equity

Profitability

Gross Profit Margin (%)

Operating Income Margin (%)

Net Income Margin (%)

Earning Per Share

EBITDA

Free Cash Flow (FCF)

Valuation

Enterprise value

Enterprise value to Revenue

Enterprise value to EBITDA

Competitors’ Revenue

Frequently Asked Questions

Who is the CEO of Harley-Davidson?

Arthur Francis Starrs is the CEO of Harley-Davidson.

What industry and sector is Harley-Davidson in?

Harley-Davidson operates in the Auto - Recreational Vehicles industry and the Consumer Cyclical sector.

What are Harley-Davidson's CIK, SIC, and ISIN codes?

  • CIK (Central Index Key): 0000793952
  • SIC (Standard Industrial Classification):
  • ISIN (International Securities Identification Number): US4128221086

Sign up for free to view

How many employees does Harley-Davidson have?

Harley-Davidson has 5,500 employees.

What is the revenue of Harley-Davidson?

In fiscal year 2025, Harley-Davidson generated a revenue of $4.47 Billion.

What is the net income of Harley-Davidson?

In fiscal year 2025, Harley-Davidson reported a net income of $338.74 Million.

What is Harley-Davidson's biggest product segment?

Motorcycles is Harley-Davidson's biggest product segment, representing 59.76% of its total revenue.

When was Harley-Davidson listed on the stock exchange?

Harley-Davidson went public on Jul 8, 1986, through its Initial Public Offering (IPO), and it has been 39 years since then.

Sign up for free to view

What is the ticker symbol of Harley-Davidson, and where is it listed?

Harley-Davidson's ticker symbol is HOG, and the company is listed on the NYSE stock market exchange.

What is Harley-Davidson's current stock price?

Harley-Davidson's current stock price is $17.18 as of Mar 19, 2026.

What is Harley-Davidson's market capitalization?

As of , Harley-Davidson's market cap is .

What is Harley-Davidson's ranking in the world?

Ranked #5249among 30,352 companies based on market cap.

Who are the top competitors of Harley-Davidson?

Competitors of Harley-Davidson include , and more.