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Harley-Davidson (HOG) Business News
Track Harley-Davidson in real time with a live news feed covering Harley-Davidson stock news, official press releases, company announcements, and an archive of historical Harley-Davidson news. ...more
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Harley-Davidson's Cultural Resurgence (Rating Upgrade)
Harley-Davidson, Inc. (HOG) Q1 2026 Earnings Call Transcript
HOG Q1 Earnings Miss Estimates on Tariff-Pressured Margins
Compared to Estimates, Harley-Davidson (HOG) Q1 Earnings: A Look at Key Metrics
Harley-Davidson Stock Pops on Solid Earnings. It Has a Turnaround Plan.
Harley-Davidson (HOG) Misses Q1 Earnings Estimates
Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford
Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth
Harley-Davidson Delivers First Quarter Financial Results
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort
Compared to Estimates, Harley-Davidson (HOG) Q1 Earnings: A Look at Key Metrics
Harley-Davidson Stock Pops on Solid Earnings. It Has a Turnaround Plan.
Harley-Davidson (HOG) Misses Q1 Earnings Estimates
Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford
Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth
Harley-Davidson Delivers First Quarter Financial Results
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort
Harley-Davidson recalls around 88,000 motorcycles over Airbox Baseplate issue, NHTSA says
Jim Cramer: This Tech Stock Is A 'Winner', Snap Does Not Have Growth
Harley-Davidson: Possibly The Next Big Short Squeeze
Harley-Davidson's Cultural Resurgence (Rating Upgrade)
9:13 AM | Wednesday | May 6, 2026
Harley Davidson (HOG) is at a pivotal turnaround moment, with operational synergies and cultural resurgence driving a bullish long-term outlook. HOG's Q1 showed real demand growth, dealer network revitalization, and a shift toward a rider-first, culture-centric strategy to reclaim relevance and profitability. The equity is moderately undervalued, with a bull-case 2-year CAGR of 35–40% and a 12-month price target of $31.50, but downside risk remains significant.
Read full article
Harley-Davidson's Cultural Resurgence (Rating Upgrade)
Seeking AlphaHarley Davidson (HOG) is at a pivotal turnaround moment, with operational synergies and cultural resurgence driving a bullish long-term outlook. HOG's Q1 showed real demand growth, dealer network revitalization, and a shift toward a rider-first, culture-centric strategy to reclaim relevance and profitability. The equity is moderately undervalued, with a bull-case 2-year CAGR of 35–40% and a 12-month price target of $31.50, but downside risk remains significant.
Read full article
Harley-Davidson, Inc. (HOG) Q1 2026 Earnings Call Transcript
Seeking AlphaHarley-Davidson, Inc. (HOG) Q1 2026 Earnings Call Transcript
Read full article
HOG Q1 Earnings Miss Estimates on Tariff-Pressured Margins
Zacks Investment ResearchHOG Q1 EPS misses as tariffs and incentives squeeze HDMC margins, even with retail sales up and 2026 guidance reaffirmed.
Read full article
Compared to Estimates, Harley-Davidson (HOG) Q1 Earnings: A Look at Key Metrics
Zacks Investment ResearchWhile the top- and bottom-line numbers for Harley-Davidson (HOG) give a sense of how the business performed in the quarter ended March 2026, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.
Read full article
Harley-Davidson Stock Pops on Solid Earnings. It Has a Turnaround Plan.
BarronsThe motorcycle maker reported earnings per share of 22 cents from sales of $1.2 billion. Wall Street was looking for earnings per share of 22 cents from sales of $1 billion.
Read full article
Harley-Davidson (HOG) Misses Q1 Earnings Estimates
Zacks Investment ResearchHarley-Davidson (HOG) came out with quarterly earnings of $0.22 per share, missing the Zacks Consensus Estimate of $0.34 per share. This compares to earnings of $1.07 per share a year ago.
Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford
WSJThe motorcycle company's new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.
Read full article
Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth
PRNewsWireStrategy Leverages Harley-Davidson's Competitive Advantages to Restore Volumes and Build Platform for Value Creation; Targeting over $350 million of HDMC EBITDA in 2027 Conference Call at 8 a.m. CT to Present Strategy and Discuss First Quarter 2026 Financial Results; Presentation Available on Harley-Davidson's Investor Relations Website MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced "Back to the Bricks," its new strategic plan designed to restore the Company's performance and deliver profitable growth.
Read full article
Harley-Davidson Delivers First Quarter Financial Results
PRNewsWireMILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2026 results. "We're pleased with our first quarter results, which reflect actions we've taken to drive demand and improve dealer health.
Read full article
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort
ReutersHarley-Davidson outlined a new strategy on Tuesday focused on lower-priced motorcycles and its dealer network to help shore up volumes, under new top boss Artie Starrs.
Read full article
Compared to Estimates, Harley-Davidson (HOG) Q1 Earnings: A Look at Key Metrics
Zacks Investment ResearchWhile the top- and bottom-line numbers for Harley-Davidson (HOG) give a sense of how the business performed in the quarter ended March 2026, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.
Read full article
Harley-Davidson Stock Pops on Solid Earnings. It Has a Turnaround Plan.
BarronsThe motorcycle maker reported earnings per share of 22 cents from sales of $1.2 billion. Wall Street was looking for earnings per share of 22 cents from sales of $1 billion.
Read full article
Harley-Davidson (HOG) Misses Q1 Earnings Estimates
Zacks Investment ResearchHarley-Davidson (HOG) came out with quarterly earnings of $0.22 per share, missing the Zacks Consensus Estimate of $0.34 per share. This compares to earnings of $1.07 per share a year ago.
Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford
WSJThe motorcycle company's new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.
Read full article
Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth
PRNewsWireStrategy Leverages Harley-Davidson's Competitive Advantages to Restore Volumes and Build Platform for Value Creation; Targeting over $350 million of HDMC EBITDA in 2027 Conference Call at 8 a.m. CT to Present Strategy and Discuss First Quarter 2026 Financial Results; Presentation Available on Harley-Davidson's Investor Relations Website MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced "Back to the Bricks," its new strategic plan designed to restore the Company's performance and deliver profitable growth.
Read full article
Harley-Davidson Delivers First Quarter Financial Results
PRNewsWireMILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2026 results. "We're pleased with our first quarter results, which reflect actions we've taken to drive demand and improve dealer health.
Read full article
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort
ReutersHarley-Davidson outlined a new strategy on Tuesday focused on lower-priced motorcycles and its dealer network to help shore up volumes, under new top boss Artie Starrs.
Read full article
Harley-Davidson recalls around 88,000 motorcycles over Airbox Baseplate issue, NHTSA says
ReutersHarley-Davidson is recalling 88,039 motorcycles in the U.S. due to an airbox backplate breather port that may be blocked, allowing pressure to build up inside the crankcase, the U.S. National Highway Traffic Safety Administration (NHTSA) said on Friday.
Jim Cramer: This Tech Stock Is A 'Winner', Snap Does Not Have Growth
BenzingaOn CNBC's “Mad Money Lightning Round,” Jim Cramer said Ondas Inc (NASDAQ:ONDS) is losing a lot of money and added that he would rather have to find something new and different that is distinct, while he doesn't see anything distinct about Ondas.
Read full article
Harley-Davidson: Possibly The Next Big Short Squeeze
Seeking AlphaHarley-Davidson remains deeply undervalued despite secular decline, heavy short interest, and ongoing market share losses. Short-sellers now drive technical weakness, not fundamentals, with short interest at 14% of float. Strategic partnerships with KKR and PIMCO unlocked $1B in discretionary cash, yet HOG trades at distressed prices and aggressively repurchases shares.
Read full article