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Harley-Davidson Competitors & Alternatives

Harley-Davidson competitors and alternatives

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Company
Company
Ticker
HOG
Headquarter
Milwaukee ,WI
US
CEO
Arthur Francis Starrs
Industry
Auto - Recreational Vehicles
Stock Price
Stock Price
Market Cap
Market Cap
$2.03 B
Employees
Years
  • 2024
  • 2025
  • 2026
Employees
  • 6.40 K
  • 5.90 K
  • 5.50 K
Y/Y
1.59%
7.81%
6.78%

Income Statement

Revenue
Years
  • 2023
  • 2024
  • 2025
Revenue
  • $5.84 B
  • $5.19 B
  • $4.47 B
Y/Y
1.41%
11.13%
13.76%
Revenue by Products / Services
Years
  • 2025
Revenue by Geography
Years
  • 2017
Research and Development
Years
  • 2023
  • 2024
  • 2025
Research and Development
  • -
  • -
  • -
Y/Y
0%
0%
0%
Operating Income
Years
  • 2023
  • 2024
  • 2025
Operating Income
  • $779.08 M
  • $416.63 M
  • $386.64 M
Y/Y
14.32%
46.52%
7.2%
Tax Rate (%)
Years
  • 2023
  • 2024
  • 2025
Tax Rate (%)
  • 19.82%
  • 13.92%
  • 28.25%
Y/Y
3.87%
29.8%
102.99%
Net Income
Years
  • 2023
  • 2024
  • 2025
Net Income
  • $706.59 M
  • $455.36 M
  • $338.74 M
Y/Y
4.7%
35.56%
25.61%
Revenue Per Employee
Years
  • 2024
  • 2025
  • 2026
Revenue Per Employee
  • $810.44 K
  • $758.17 K
  • -
Y/Y
12.52%
6.45%
100%
Net Income Per Employee
Years
  • 2024
  • 2025
  • 2026
Net Income Per Employee
  • $71.15 K
  • $57.41 K
  • -
Y/Y
36.56%
19.31%
100%

Assets & Liabilities | Cash Flow

Total Assets
Years
  • 2023
  • 2024
  • 2025
Total Assets
  • $12.14 B
  • $11.88 B
  • $8.04 B
Y/Y
5.64%
2.13%
32.29%
Total Liabilities
Years
  • 2023
  • 2024
  • 2025
Total Liabilities
  • $8.89 B
  • $8.72 B
  • $1.32 B
Y/Y
3.52%
1.86%
84.9%
Capital Expenditures (Capex)
Years
  • 2023
  • 2024
  • 2025
Capital Expenditures (Capex)
  • -$207.40 M
  • -$196.56 M
  • -$153.68 M
Y/Y
36.75%
5.23%
21.82%

Profitability

Operating Income Margin (%)
Years
  • 2023
  • 2024
  • 2025
Operating Income Margin (%)
  • 13.35%
  • 8.03%
  • 8.64%
Y/Y
15.51%
39.83%
7.61%
Net Income Margin (%)
Years
  • 2023
  • 2024
  • 2025
Net Income Margin (%)
  • 12.11%
  • 8.78%
  • 7.57%
Y/Y
6.03%
27.48%
13.74%
EBITDA
Years
  • 2023
  • 2024
  • 2025
EBITDA
  • $1.06 B
  • $708.56 M
  • $492.18 M
Y/Y
5.26%
32.89%
30.54%
Free Cash Flow (FCF)
Years
  • 2023
  • 2024
  • 2025
Free Cash Flow (FCF)
  • $547.48 M
  • $867.27 M
  • $415.24 M
Y/Y
37.98%
58.41%
52.12%

Ratios

Return on Equity (ROE)
Years
  • 2023
  • 2024
  • 2025
Return on Equity (ROE)
  • 21.72%
  • 14.38%
  • 0.00%
Y/Y
14.93%
33.79%
100%
Return on Assets (ROA)
Years
  • 2023
  • 2024
  • 2025
Return on Assets (ROA)
  • 5.82%
  • 3.83%
  • 0.00%
Y/Y
9.78%
34.15%
100%
Debt to Equity
Years
  • 2023
  • 2024
  • 2025
Debt to Equity
  • 221.23%
  • 221.93%
  • 97.23%
Y/Y
7.65%
0.32%
56.19%

Valuation

Enterprise Value
Years
  • 2023
  • 2024
  • 2025
Enterprise value
  • $10.91 B
  • $9.40 B
  • $0.00
Y/Y
6.61%
13.84%
100%
Enterprise value to Revenue
Years
  • 2023
  • 2024
  • 2025
Enterprise value to Revenue
  • 1.87
  • 1.81
  • 0.00
Y/Y
7.91%
3.05%
100%
Enterprise value to EBITDA
Years
  • 2023
  • 2024
  • 2025
Enterprise value to EBITDA
  • 10.33
  • 13.26
  • 0.00
Y/Y
1.42%
28.37%
100%

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