ServiceNow +

ServiceNow

Company

Ticker

NOW

WDAY

CRM

UBER

Headquarter

Santa Clara ,CA

Pleasanton ,CA

San Francisco ,CA

CEO

William R. McDermott

Aneel Bhusri

Marc R. Benioff

Dara Khosrowshahi

Industry

Software - Application

Stock Price

Market Cap

$118.85 B

$35.54 B

$180.68 B

$152.37 B

Employees

Years

2024
2025
2026

2024
2025
2026

2024
2025
2026

2024
2025
2026

Employees

22.67 K
26.29 K
50.00 K

18.80 K
20.40 K
21.00 K

72.68 K
76.45 K
83.33 K

30.40 K
31.10 K
34.00 K

Y/Y

10.94%

15.99%

90.16%

6.21%

8.51%

2.94%

8.45%

5.19%

7.32%

2.3%

9.32%

Income Statement

Revenue

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Revenue

$8.97 B
$10.98 B
$13.28 B

$7.20 B
$8.42 B
$9.55 B

$34.86 B
$37.90 B
$41.53 B

$37.28 B
$43.98 B
$52.02 B

Y/Y

23.82%

22.44%

20.88%

16.11%

16.94%

13.5%

11.18%

8.72%

9.58%

16.95%

17.96%

18.28%

Revenue by Products / Services

Years

2025

2026

2026

2025

Revenue by Geography

Years

2025

2026

2026

2025

Research and Development

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Research and Development

$2.12 B
$2.54 B
$2.96 B

$2.46 B
$2.63 B
$2.68 B

$4.91 B
$5.49 B
$5.99 B

$3.16 B
$3.11 B
$3.40 B

Y/Y

20.14%

19.73%

16.4%

8.51%

6.57%

1.98%

2.95%

11.96%

9.1%

13.08%

1.74%

9.42%

Operating Income

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Operating Income

$762.00 M
$1.36 B
$1.82 B

$121.00 M
$490.00 M
$1.02 B

$5.01 B
$7.21 B
$8.92 B

$1.11 B
$2.80 B
$5.57 B

Y/Y

114.65%

79%

33.72%

150.51%

304.96%

108.98%

386.5%

43.78%

23.76%

160.59%

152.16%

98.82%

Tax Rate (%)

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Tax Rate (%)

-71.73%
18.01%
22.69%

-287.92%
17.55%
31.32%

16.44%
16.68%
21.67%

8.99%
-140.89%
-75.20%

Y/Y

486.74%

125.11%

25.99%

600.8%

106.1%

78.4%

75.99%

1.46%

29.88%

362.92%

1666.94%

46.63%

Net Income

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Net Income

$1.73 B
$1.43 B
$1.75 B

$1.38 B
$526.00 M
$693.00 M

$4.14 B
$6.20 B
$7.46 B

$1.89 B
$9.86 B
$10.05 B

Y/Y

432.62%

17.68%

22.67%

476.55%

61.91%

31.75%

1888.46%

49.83%

20.33%

120.64%

422.31%

Revenue Per Employee

Years

2024
2025
2026

2024
2025
2026

2024
2025
2026

2024
2025
2026

Revenue Per Employee

$484.56 K
$505.00 K
-

$382.82 K
$412.55 K
$454.86 K

$479.58 K
$495.66 K
$498.30 K

$1.45 M
$1.67 M
-

Y/Y

10.37%

4.22%

100%

9.32%

7.77%

10.26%

21.44%

3.35%

0.53%

27.28%

15.62%

100%

Net Income Per Employee

Years

2024
2025
2026

2024
2025
2026

2024
2025
2026

2024
2025
2026

Net Income Per Employee

$62.86 K
$66.48 K
-

$73.46 K
$25.78 K
$33.00 K

$56.91 K
$81.06 K
$89.48 K

$324.21 K
$323.25 K
-

Y/Y

25.79%

5.75%

100%

454.52%

64.9%

27.98%

2071.98%

42.44%

10.4%

463.55%

0.3%

100%

Assets & Liabilities | Cash Flow

Total Assets

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Total Assets

$17.39 B
$20.38 B
$26.04 B

$16.45 B
$17.98 B
$18.07 B

$99.82 B
$102.93 B
$112.31 B

$38.70 B
$51.24 B
$61.80 B

Y/Y

30.74%

17.23%

27.74%

21.99%

9.27%

0.54%

0.99%

3.11%

9.11%

20.52%

32.42%

20.6%

Total Liabilities

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Total Liabilities

$9.76 B
$10.77 B
$13.07 B

$8.37 B
$8.94 B
$10.27 B

$40.18 B
$41.76 B
$53.16 B

$26.02 B
$28.77 B
$33.72 B

Y/Y

18.05%

10.4%

21.35%

5.94%

6.85%

14.83%

0.77%

3.93%

27.32%

10.22%

10.57%

17.21%

Capital Expenditures (Capex)

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Capital Expenditures (Capex)

-$694.00 M
-$852.00 M
-$868.00 M

-$238.00 M
-$272.00 M
-$162.00 M

-$736.00 M
-$658.00 M
-$594.00 M

-$223.00 M
-$242.00 M
-$336.00 M

Y/Y

26.18%

22.77%

1.88%

33.94%

14.29%

40.44%

7.77%

10.6%

9.73%

11.51%

8.52%

38.84%

Profitability

Operating Income Margin (%)

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Operating Income Margin (%)

8.49%
12.42%
13.74%

2.52%
4.91%
10.72%

14.38%
19.01%
21.47%

2.98%
6.36%
10.70%

Y/Y

73.35%

46.2%

10.62%

170.59%

94.9%

118.18%

337.58%

32.26%

12.94%

151.81%

113.76%

68.09%

Net Income Margin (%)

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Net Income Margin (%)

19.30%
12.97%
13.16%

19.02%
6.23%
7.26%

11.87%
16.35%
17.96%

5.06%
22.41%
19.33%

Y/Y

330.14%

32.76%

1.47%

422.23%

67.26%

16.49%

1688.51%

37.82%

9.81%

117.65%

342.77%

13.76%

EBITDA

2022	768000000.00
2023	1594000000.00
2024	2226000000.00
2025	2999000000.00

2023	206760000.00
2024	752000000.00
2025	1078000000.00
2026	1356000000.00

2023	5644000000.00
2024	9221000000.00
2025	11143000000.00
2026	13151000000.00

2022	-7914000000.00
2023	3777000000.00
2024	5385000000.00
2025	8347000000.00

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

EBITDA

$1.59 B
$2.23 B
$3.00 B

$752.00 M
$1.08 B
$1.36 B

$9.22 B
$11.14 B
$13.15 B

$3.78 B
$5.39 B
$8.35 B

Y/Y

107.55%

39.65%

34.73%

263.71%

43.35%

25.79%

63.38%

20.84%

18.02%

147.73%

42.57%

55%

Free Cash Flow (FCF)

2022	2173000000.00
2023	2704000000.00
2024	3415000000.00
2025	4576000000.00

2023	1296943000.00
2024	1911000000.00
2025	2189000000.00
2026	2777000000.00

2023	6313000000.00
2024	9498000000.00
2025	12434000000.00
2026	14402000000.00

2022	390000000.00
2023	3362000000.00
2024	6895000000.00
2025	9763000000.00

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Free Cash Flow (FCF)

$2.70 B
$3.42 B
$4.58 B

$1.91 B
$2.19 B
$2.78 B

$9.50 B
$12.43 B
$14.40 B

$3.36 B
$6.90 B
$9.76 B

Y/Y

24.44%

26.29%

34%

47.35%

14.55%

26.86%

50.45%

30.91%

15.83%

762.05%

105.09%

41.6%

Ratios

Return on Equity (ROE)

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Return on Equity (ROE)

22.69%
14.83%
0.00%

17.09%
5.82%
8.88%

6.93%
10.13%
0.00%

16.77%
45.72%
0.00%

Y/Y

251.35%

34.65%

100%

360.24%

65.93%

52.49%

1845.56%

46.09%

100%

113.47%

172.54%

100%

Return on Assets (ROA)

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Return on Assets (ROA)

9.96%
6.99%
0.00%

8.39%
2.93%
3.83%

4.14%
6.02%
0.00%

4.88%
19.23%
0.00%

Y/Y

307.39%

29.78%

100%

408.67%

65.14%

31.04%

1869.06%

45.31%

100%

117.13%

294.44%

100%

Debt to Equity

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Debt to Equity

29.94%
23.71%
24.71%

40.78%
37.21%
48.96%

21.10%
18.62%
11.39%

105.16%
53.05%
49.81%

Y/Y

32.5%

20.82%

4.22%

29.89%

8.75%

31.55%

12.58%

11.76%

38.83%

34.12%

49.56%

6.1%

Valuation

Enterprise Value

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Enterprise value

$144.61 B
$218.18 B
$0.00

$77.35 B
$71.33 B
$45.22 B

$277.90 B
$331.94 B
$0.00

$131.68 B
$131.34 B
$0.00

Y/Y

83.11%

50.88%

100%

62.61%

7.78%

36.61%

59.99%

19.45%

100%

136.84%

0.25%

100%

Enterprise value to Revenue

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Enterprise value to Revenue

16.12
19.86
0.00

10.75
8.48
4.73

7.97
8.76
0.00

3.53
2.99
0.00

Y/Y

47.88%

23.23%

100%

40.05%

21.14%

44.24%

43.9%

9.87%

100%

102.51%

15.44%

100%

Enterprise value to EBITDA

Years

2023
2024
2025

2024
2025
2026

2024
2025
2026

2023
2024
2025

Enterprise value to EBITDA

90.72
98.02
0.00

102.86
66.17
67.19

30.14
29.79
0.00

34.86
24.39
0.00

Y/Y

11.77%

8.04%

100%

55.29%

35.67%

1.54%

2.07%

1.16%

100%

596.24%

30.04%

100%

ServiceNow Competitors & Alternatives

Income Statement

Assets & Liabilities | Cash Flow

Profitability

Ratios

Valuation

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