Philip Morris International's Revenue by Region
In fiscal year 2025, Philip Morris International's revenue by geographical region are as follows:
- Americas Segment: $4.85 B
- EA, AU & PMI GTR Segment: $6.63 B
- European Union: $17.11 B
- SSEA, CIS & MEA Segment: $12.05 B
Learn more about Philip Morris International’s Revenue by Products
Check out competitors to Philip Morris International in a side-by-side comparison.
Explore additional financial metrics for Philip Morris International.
Philip Morris International's Revenue Share by Region
| Americas Segment | 1944000000 |
|---|---|
| East Asia And Australia | 6201000000 |
| European Union | 13598000000 |
| SSEA, CIS & MEA Segment | 10629000000 |
| Swedish Match AB Segment | 2496000000 |
| Wellness and Healthcare Segment | 306000000 |
| Americas Segment | 4534000000 |
|---|---|
| East Asia And Australia | 6393000000 |
| European Union | 15357000000 |
| SSEA, CIS & MEA Segment | 11261000000 |
| Americas Segment | 4854000000 |
|---|---|
| EA, AU & PMI GTR Segment | 6632000000 |
| European Union | 17111000000 |
| SSEA, CIS & MEA Segment | 12051000000 |
The above chart shows Philip Morris International's revenue percentage share by geographical region.
In fiscal year 2023, Philip Morris International's revenue by region is as follows:
- Americas Segment generated $1.94 B in revenue, representing 5.53% of its total revenue.
- East Asia And Australia generated $6.20 B in revenue, representing 17.63% of its total revenue.
- European Union generated $13.60 B in revenue, representing 38.66% of its total revenue.
- SSEA, CIS & MEA Segment generated $10.63 B in revenue, representing 30.22% of its total revenue.
- Swedish Match AB Segment generated $2.50 B in revenue, representing 7.1% of its total revenue.
- Wellness and Healthcare Segment generated $306.00 M in revenue, representing 0.87% of its total revenue.
The biggest region for Philip Morris International is the European Union, which represents 38.66% of its total revenue.
The smallest region for Philip Morris International is the Wellness and Healthcare Segment, which represents 0.87% of its total revenue.
The above chart shows Philip Morris International's revenue percentage share by geographical region.
In fiscal year 2024, Philip Morris International's revenue by region is as follows:
- Americas Segment generated $4.53 B in revenue, representing 12.08% of its total revenue.
- East Asia And Australia generated $6.39 B in revenue, representing 17.03% of its total revenue.
- European Union generated $15.36 B in revenue, representing 40.9% of its total revenue.
- SSEA, CIS & MEA Segment generated $11.26 B in revenue, representing 29.99% of its total revenue.
The biggest region for Philip Morris International is the European Union, which represents 40.9% of its total revenue.
The smallest region for Philip Morris International is the Americas Segment, which represents 12.08% of its total revenue.
The above chart shows Philip Morris International's revenue percentage share by geographical region.
In fiscal year 2025, Philip Morris International's revenue by region is as follows:
- Americas Segment generated $4.85 B in revenue, representing 11.94% of its total revenue.
- EA, AU & PMI GTR Segment generated $6.63 B in revenue, representing 16.32% of its total revenue.
- European Union generated $17.11 B in revenue, representing 42.1% of its total revenue.
- SSEA, CIS & MEA Segment generated $12.05 B in revenue, representing 29.65% of its total revenue.
The biggest region for Philip Morris International is the European Union, which represents 42.1% of its total revenue.
The smallest region for Philip Morris International is the Americas Segment, which represents 11.94% of its total revenue.
Summary Table
| Geography (Percent Share) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Americas Segment | 5.53% | 12.08% | 11.94% |
| EA, AU & PMI GTR Segment | 0% | 0% | 16.32% |
| East Asia And Australia | 17.63% | 17.03% | 0% |
| European Union | 38.66% | 40.9% | 42.1% |
| SSEA, CIS & MEA Segment | 30.22% | 29.99% | 29.65% |
| Swedish Match AB Segment | 7.1% | 0% | 0% |
| Wellness and Healthcare Segment | 0.87% | 0% | 0% |
| Total Revenue | 100% | 100% | 100% |
Philip Morris International's Regions Revenue Trend
The above chart shows the revenue trend of different segments of Philip Morris International.
In fiscal year 2025, the European Union generated the most revenue ($17.11 B), and the Americas Segment generated the least revenue ($4.85 B).
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
Summary Table
| Region | 2023 | 2024 | 2025 |
|---|---|---|---|
| Americas Segment | $1.94 B - |
$4.53 B
133.23%
|
$4.85 B
7.06%
|
| EA, AU & PMI GTR Segment | - - | - - | $6.63 B - |
| East Asia And Australia | $6.20 B - |
$6.39 B
3.10%
|
- - |
| European Union | $13.60 B - |
$15.36 B
12.94%
|
$17.11 B
11.42%
|
| SSEA, CIS & MEA Segment | $10.63 B - |
$11.26 B
5.95%
|
$12.05 B
7.02%
|
| Swedish Match AB Segment | $2.50 B - | - - | - - |
| Wellness and Healthcare Segment | $306.00 M - | - - | - - |
| Total Revenue | $35.17 B - |
$37.55 B
6.74%
|
$40.65 B
8.26%
|
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