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Wyndham Hotels & Resorts
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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Wyndham Hotels & Resorts's Revenue by Segment

In fiscal year 2025, Wyndham Hotels & Resorts's revenue by segment (products & services) are as follows:

  • License and Other Fee From Former Parent: $126.00 M
  • Loyalty Program: $91.00 M
  • Marketing and reservation fees: $471.00 M
  • Marketing, Reservation and Loyalty: $562.00 M
  • Other Products and Services: $191.00 M
  • Royalties and Franchise Fees: $541.00 M

Learn more about Wyndham Hotels & Resorts’s Revenue by Geography

Check out competitors to Wyndham Hotels & Resorts in a side-by-side comparison.

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The above chart shows Wyndham Hotels & Resorts's revenue percentage share by segment (products and services).

In fiscal year 2023, Wyndham Hotels & Resorts's revenue by segment is as follows:

  • Hotel Management Services generated $14.00 M in revenue, representing 1.01% of its total revenue.
  • License and Other Fee From Former Parent generated $112.00 M in revenue, representing 8.09% of its total revenue.
  • Marketing, Reservation and Loyalty generated $578.00 M in revenue, representing 41.76% of its total revenue.
  • Other Products and Services generated $148.00 M in revenue, representing 10.69% of its total revenue.
  • Royalties and Franchise Fees generated $532.00 M in revenue, representing 38.44% of its total revenue.

The biggest segment for Wyndham Hotels & Resorts is the Marketing, Reservation and Loyalty, which represents 41.76% of its total revenue.
The smallest segment for Wyndham Hotels & Resorts is the Hotel Management Services, which represents 1.01% of its total revenue.

The above chart shows Wyndham Hotels & Resorts's revenue percentage share by segment (products and services).

In fiscal year 2024, Wyndham Hotels & Resorts's revenue by segment is as follows:

  • License and Other Fee From Former Parent generated $119.00 M in revenue, representing 6.08% of its total revenue.
  • Loyalty Program generated $97.00 M in revenue, representing 4.95% of its total revenue.
  • Marketing and reservation fees generated $467.00 M in revenue, representing 23.85% of its total revenue.
  • Marketing, Reservation and Loyalty generated $563.00 M in revenue, representing 28.75% of its total revenue.
  • Other Products and Services generated $157.00 M in revenue, representing 8.02% of its total revenue.
  • Royalties and Franchise Fees generated $555.00 M in revenue, representing 28.35% of its total revenue.

The biggest segment for Wyndham Hotels & Resorts is the Marketing, Reservation and Loyalty, which represents 28.75% of its total revenue.
The smallest segment for Wyndham Hotels & Resorts is the Loyalty Program, which represents 4.95% of its total revenue.

The above chart shows Wyndham Hotels & Resorts's revenue percentage share by segment (products and services).

In fiscal year 2025, Wyndham Hotels & Resorts's revenue by segment is as follows:

  • License and Other Fee From Former Parent generated $126.00 M in revenue, representing 6.36% of its total revenue.
  • Loyalty Program generated $91.00 M in revenue, representing 4.59% of its total revenue.
  • Marketing and reservation fees generated $471.00 M in revenue, representing 23.76% of its total revenue.
  • Marketing, Reservation and Loyalty generated $562.00 M in revenue, representing 28.36% of its total revenue.
  • Other Products and Services generated $191.00 M in revenue, representing 9.64% of its total revenue.
  • Royalties and Franchise Fees generated $541.00 M in revenue, representing 27.3% of its total revenue.

The biggest segment for Wyndham Hotels & Resorts is the Marketing, Reservation and Loyalty, which represents 28.36% of its total revenue.
The smallest segment for Wyndham Hotels & Resorts is the Loyalty Program, which represents 4.59% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024 2025
Hotel Management Services 1.01% - -
License and Other Fee From Former Parent 8.09% 6.08% 6.36%
Marketing, Reservation and Loyalty 41.76% 28.75% 28.36%
Other Products and Services 10.69% 8.02% 9.64%
Royalties and Franchise Fees 38.44% 28.35% 27.3%
Marketing and reservation fees - 23.85% 23.76%
Loyalty Program - 4.95% 4.59%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Wyndham Hotels & Resorts.

In fiscal year 2025, the Marketing, Reservation and Loyalty generated the most revenue ($562.00 M), and the Loyalty Program generated the least revenue ($91.00 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • License and Other Fee From Former Parent revenue increased 5.88% ($7.00 M) from $119.00 M (in 2024) to $126.00 M (in 2025).
  • Loyalty Program revenue decreased -6.19% ($6.00 M) from $97.00 M (in 2024) to $91.00 M (in 2025).
  • Marketing and reservation fees revenue increased 0.86% ($4.00 M) from $467.00 M (in 2024) to $471.00 M (in 2025).
  • Marketing, Reservation and Loyalty revenue decreased -0.18% ($1,000.00) from $563.00 M (in 2024) to $562.00 M (in 2025).
  • Other Products and Services revenue increased 21.66% ($34.00 M) from $157.00 M (in 2024) to $191.00 M (in 2025).
  • Royalties and Franchise Fees revenue decreased -2.52% ($14.00 M) from $555.00 M (in 2024) to $541.00 M (in 2025).
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    Summary Table

    Products & Services 2023
    Value Change
    		2024
    Value Change
    		2025
    Value Change
    Hotel Management Services $14.00 M - - - - -
    License and Other Fee From Former Parent $112.00 M - $119.00 M
    6.25%
    		$126.00 M
    5.88%
    Loyalty Program - - $97.00 M - $91.00 M
    6.19%
    Marketing and reservation fees - - $467.00 M - $471.00 M
    0.86%
    Marketing, Reservation and Loyalty $578.00 M - $563.00 M
    2.60%
    		$562.00 M
    0.18%
    Other Products and Services $148.00 M - $157.00 M
    6.08%
    		$191.00 M
    21.66%
    Royalties and Franchise Fees $532.00 M - $555.00 M
    4.32%
    		$541.00 M
    2.52%
    Total Revenue $1.38 B - $1.96 B
    41.47%
    		$1.98 B
    1.23%

    Frequently Asked Questions

    What was Wyndham Hotels & Resorts's largest product segment last year?

    In fiscal year 2025, Marketing, Reservation and Loyalty revenue reached $562.00 Million, representing 28.36% of Wyndham Hotels & Resorts's total revenue and making it the largest segment for the company.

    Which product segment experienced the highest growth for Wyndham Hotels & Resorts last year?

    The Other Products and Services segment is Wyndham Hotels & Resorts's highest growth segment, with a revenue growth of +21.66% in 2025 compared to 2024.

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