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    Revenue breakdown by Products & Services
    Revenue breakdown by Geography

    Marriott International's Revenue by Segment

    In fiscal year 2024, Marriott International's revenue by segment (products & services) are as follows:

    • Fee Service: $5.17 B
    • Franchise: $3.11 B
    • Management Service, Base: $2.06 B
    • Owned, Leased and Other: $1.55 B
    • Reimbursements: $18.80 B

    Learn more about Marriott International’s Revenue by Geography

    Check out competitors to Marriott International in a side-by-side comparison.

    Explore additional financial metrics for Marriott International.

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    The above chart shows Marriott International's revenue percentage share by segment (products and services).

    In fiscal year 2022, Marriott International's revenue by segment is as follows:

    • International generated $3.49 B in revenue, representing 16.78% of its total revenue.
    • Unallocated Corporate and Other generated $1.53 B in revenue, representing 7.38% of its total revenue.
    • United States & Canada generated $15.75 B in revenue, representing 75.83% of its total revenue.

    The biggest segment for Marriott International is the United States & Canada, which represents 75.83% of its total revenue.
    The smallest segment for Marriott International is the Unallocated Corporate and Other, which represents 7.38% of its total revenue.

    The above chart shows Marriott International's revenue percentage share by segment (products and services).

    In fiscal year 2023, Marriott International's revenue by segment is as follows:

    • International generated $4.46 B in revenue, representing 18.79% of its total revenue.
    • Unallocated Corporate and Other generated $1.56 B in revenue, representing 6.59% of its total revenue.
    • United States & Canada generated $17.70 B in revenue, representing 74.63% of its total revenue.

    The biggest segment for Marriott International is the United States & Canada, which represents 74.63% of its total revenue.
    The smallest segment for Marriott International is the Unallocated Corporate and Other, which represents 6.59% of its total revenue.

    The above chart shows Marriott International's revenue percentage share by segment (products and services).

    In fiscal year 2024, Marriott International's revenue by segment is as follows:

    • Fee Service generated $5.17 B in revenue, representing 16.85% of its total revenue.
    • Franchise generated $3.11 B in revenue, representing 10.14% of its total revenue.
    • Management Service, Base generated $2.06 B in revenue, representing 6.7% of its total revenue.
    • Owned, Leased and Other generated $1.55 B in revenue, representing 5.05% of its total revenue.
    • Reimbursements generated $18.80 B in revenue, representing 61.25% of its total revenue.

    The biggest segment for Marriott International is the Reimbursements, which represents 61.25% of its total revenue.
    The smallest segment for Marriott International is the Owned, Leased and Other, which represents 5.05% of its total revenue.
    Continue reading...

    Summary Table

    Products & Services (Percent Share) 2022 2023 2024
    United States & Canada 75.83% 74.63% -
    International 16.78% 18.79% -
    Unallocated Corporate and Other 7.38% 6.59% -
    Owned, Leased and Other - - 5.05%
    Reimbursements - - 61.25%
    Fee Service - - 16.85%
    Franchise - - 10.14%
    Management Service, Base - - 6.7%
    Total Revenue 100% 100% 100%

    The above chart shows the revenue trend of different segments of Marriott International.

    In fiscal year 2024, the Reimbursements generated the most revenue ($18.80 B), and the Owned, Leased and Other generated the least revenue ($1.55 B).

    The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Fee Service revenue increased 100% ($5.17 B) from $0.00 (in 2023) to $5.17 B (in 2024).
  • Franchise revenue increased 100% ($3.11 B) from $0.00 (in 2023) to $3.11 B (in 2024).
  • International revenue decreased -100% ($4.46 B) from $4.46 B (in 2023) to $0.00 (in 2024).
  • Management Service, Base revenue increased 100% ($2.06 B) from $0.00 (in 2023) to $2.06 B (in 2024).
  • Owned, Leased and Other revenue increased 100% ($1.55 B) from $0.00 (in 2023) to $1.55 B (in 2024).
  • Reimbursements revenue increased 100% ($18.80 B) from $0.00 (in 2023) to $18.80 B (in 2024).
  • Unallocated Corporate and Other revenue decreased -100% ($1.56 B) from $1.56 B (in 2023) to $0.00 (in 2024).
  • United States & Canada revenue decreased -100% ($17.70 B) from $17.70 B (in 2023) to $0.00 (in 2024).
    • Continue reading...

    Summary Table

    Products & Services 2022
    Value Change
    		2023
    Value Change
    		2024
    Value Change
    Fee Service - - - - $5.17 B -
    Franchise - - - - $3.11 B -
    International $3.49 B - $4.46 B
    27.80%
    		- -
    Management Service, Base - - - - $2.06 B -
    Owned, Leased and Other - - - - $1.55 B -
    Reimbursements - - - - $18.80 B -
    Unallocated Corporate and Other $1.53 B - $1.56 B
    1.83%
    		- -
    United States & Canada $15.75 B - $17.70 B
    12.33%
    		- -
    Total Revenue $20.77 B - $23.71 B
    14.15%
    		$30.69 B
    29.42%

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