Marriott International's Revenue by Segment
In fiscal year 2025, Marriott International's revenue by segment (products & services) are as follows:
- Fee Service: $5.44 B
- Franchise: $3.33 B
- Management Service, Base: $2.11 B
- Owned, Leased and Other: $1.68 B
- Reimbursements: $19.50 B
Learn more about Marriott International’s Revenue by Geography
Check out competitors to Marriott International in a side-by-side comparison.
Explore additional financial metrics for Marriott International.
Marriott International's Revenue Share by Segment
| International | 4455000000 |
|---|---|
| Unallocated Corporate and Other | 1562000000 |
| United States & Canada | 17696000000 |
| Fee Service | 5170000000 |
|---|---|
| Franchise | 3113000000 |
| Management Service, Base | 2057000000 |
| Owned, Leased and Other | 1551000000 |
| Reimbursements | 18799000000 |
| Fee Service | 5438000000 |
|---|---|
| Franchise | 3325000000 |
| Management Service, Base | 2113000000 |
| Owned, Leased and Other | 1679000000 |
| Reimbursements | 19503000000 |
The above chart shows Marriott International's revenue percentage share by segment (products and services).
In fiscal year 2023, Marriott International's revenue by segment is as follows:
- International generated $4.46 B in revenue, representing 18.79% of its total revenue.
- Unallocated Corporate and Other generated $1.56 B in revenue, representing 6.59% of its total revenue.
- United States & Canada generated $17.70 B in revenue, representing 74.63% of its total revenue.
The biggest segment for Marriott International is the United States & Canada, which represents 74.63% of its total revenue.
The smallest segment for Marriott International is the Unallocated Corporate and Other, which represents 6.59% of its total revenue.
The above chart shows Marriott International's revenue percentage share by segment (products and services).
In fiscal year 2024, Marriott International's revenue by segment is as follows:
- Fee Service generated $5.17 B in revenue, representing 16.85% of its total revenue.
- Franchise generated $3.11 B in revenue, representing 10.14% of its total revenue.
- Management Service, Base generated $2.06 B in revenue, representing 6.7% of its total revenue.
- Owned, Leased and Other generated $1.55 B in revenue, representing 5.05% of its total revenue.
- Reimbursements generated $18.80 B in revenue, representing 61.25% of its total revenue.
The biggest segment for Marriott International is the Reimbursements, which represents 61.25% of its total revenue.
The smallest segment for Marriott International is the Owned, Leased and Other, which represents 5.05% of its total revenue.
The above chart shows Marriott International's revenue percentage share by segment (products and services).
In fiscal year 2025, Marriott International's revenue by segment is as follows:
- Fee Service generated $5.44 B in revenue, representing 16.96% of its total revenue.
- Franchise generated $3.33 B in revenue, representing 10.37% of its total revenue.
- Management Service, Base generated $2.11 B in revenue, representing 6.59% of its total revenue.
- Owned, Leased and Other generated $1.68 B in revenue, representing 5.24% of its total revenue.
- Reimbursements generated $19.50 B in revenue, representing 60.84% of its total revenue.
The biggest segment for Marriott International is the Reimbursements, which represents 60.84% of its total revenue.
The smallest segment for Marriott International is the Owned, Leased and Other, which represents 5.24% of its total revenue.
Summary Table
| Products & Services (Percent Share) | 2023 | 2024 | 2025 |
|---|---|---|---|
| United States & Canada | 74.63% | - | - |
| International | 18.79% | - | - |
| Unallocated Corporate and Other | 6.59% | - | - |
| Owned, Leased and Other | - | 5.05% | 5.24% |
| Reimbursements | - | 61.25% | 60.84% |
| Fee Service | - | 16.85% | 16.96% |
| Franchise | - | 10.14% | 10.37% |
| Management Service, Base | - | 6.7% | 6.59% |
| Total Revenue | 100% | 100% | 100% |
Marriott International's Segments Revenue Trend
The above chart shows the revenue trend of different segments of Marriott International.
In fiscal year 2025, the Reimbursements generated the most revenue ($19.50 B), and the Owned, Leased and Other generated the least revenue ($1.68 B).
Marriott International's Revenue Growth Drivers
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
Summary Table
| Products & Services | 2023 | 2024 | 2025 |
|---|---|---|---|
| Fee Service | - - | $5.17 B - |
$5.44 B
5.18%
|
| Franchise | - - | $3.11 B - |
$3.33 B
6.81%
|
| International | $4.46 B - | - - | - - |
| Management Service, Base | - - | $2.06 B - |
$2.11 B
2.72%
|
| Owned, Leased and Other | - - | $1.55 B - |
$1.68 B
8.25%
|
| Reimbursements | - - | $18.80 B - |
$19.50 B
3.74%
|
| Unallocated Corporate and Other | $1.56 B - | - - | - - |
| United States & Canada | $17.70 B - | - - | - - |
| Total Revenue | $23.71 B - |
$30.69 B
29.42%
|
$32.06 B
4.46%
|
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