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Booking Holdings Overview

Company: Booking Holdings
CEO: Glenn D. Fogel
Founded: Jan 1, 1996
Symbol: BKNG
Exchange: NASDAQ
Industry: Travel Services
Sector: Consumer Cyclical
About

Booking Holdings is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings, in February 2018, having previously operated as The Priceline Group

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Booking Holdings (BKNG)

  • Stock Price
  • Volume
171.78 +81.26 +89.77%
Past 5 Years
  • 1D
  • 1W
  • 1M
  • 3M
  • 6M
  • YTD
  • 1Y
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Revenue

Booking Holdings annual revenue was $26.92 B in 2025.

Net Income

Booking Holdings annual net income was $5.40 B in 2025.

Employees

Booking Holdings annual employee count was 24,300 in 2025.

Revenue by Segment

Booking Holdings’s revenue by segment: Advertising and other revenues: $1.19 B, Agency Revenue: $7.97 B and Merchant Revenue: $17.76 B in 2025.

Revenue by Region

Booking Holdings’s revenue by region: NETHERLANDS: $21.70 B and UNITED STATES: $2.58 B in 2025.

Executive Salary

Glenn D. Fogel President and Chief Executive Officer, at Booking Hol...

Revenue per Employee

Booking Holdings revenue per employee was $1.11 M in 2025.

Profit per Employee

Booking Holdings profit per employee was $222.39 K in 2025.

Income Statement

Operating Income

Booking Holdings annual operating income was $9.49 B in 2025.

Research & Development

Booking Holdings annual research & development expense was - in 2025.

Tax Rate (%)

Booking Holdings annual Tax Rate was 21.00% in 2025.

Assets & Liabilities | Cash Flow

Total Assets

Booking Holdings annual total assets was $29.26 B in 2025.

Total Liabilities

Booking Holdings annual total liabilities was $34.84 B in 2025.

Capital Expenditure

Booking Holdings annual capital expenditures was -$322.00 M in 2025.

Ratios

Return on Equity (ROE)

Booking Holdings annual return on equity(ROE) was -96.88% in 2025.

Return on Assets (ROA)

Booking Holdings annual return on assets(ROA) was 18.47% in 2025.

Debt to Equity

Booking Holdings annual debt to equity was -345.88% in 2025.

Profitability

Gross Profit Margin (%)

Booking Holdings annual gross profit margin was 97.15% in 2025.

Operating Income Margin (%)

Booking Holdings annual operating income margin was 35.25% in 2025.

Net Income Margin (%)

Booking Holdings annual net income margin was 20.08% in 2025.

Earning Per Share

Booking Holdings annual earning per share was $6.66 in 2025.

EBITDA

Booking Holdings annual EBITDA was $10.26 B in 2025.

Free Cash Flow (FCF)

Booking Holdings annual free cash flow(FCF) was $9.09 B in 2025.

Valuation

Enterprise value

Booking Holdings annual enterprise value was $175.88 B in 2025.

Enterprise value to Revenue

Booking Holdings annual enterprise value to revenue was 6.53 in 2025.

Enterprise value to EBITDA

Booking Holdings annual enterprise value to EBITDA was 30.13 in 2025.

Competitors’ Revenue

Frequently Asked Questions

When was Booking Holdings founded?

Booking Holdings was founded on Jan 1, 1996, which makes the company 30 years old.

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Who is the CEO of Booking Holdings?

Glenn D. Fogel is the CEO of Booking Holdings.

What industry and sector is Booking Holdings in?

Booking Holdings operates in the Travel Services industry and the Consumer Cyclical sector.

What are Booking Holdings's CIK, SIC, and ISIN codes?

  • CIK (Central Index Key): 0001075531
  • SIC (Standard Industrial Classification): 4700
  • ISIN (International Securities Identification Number): US09857L1089

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How many employees does Booking Holdings have?

Booking Holdings has 24,300 employees.

What is the revenue of Booking Holdings?

In fiscal year 2025, Booking Holdings generated a revenue of $26.92 Billion.

What is the net income of Booking Holdings?

In fiscal year 2025, Booking Holdings reported a net income of $5.40 Billion.

What is Booking Holdings's biggest product segment?

Merchant Revenue is Booking Holdings's biggest product segment, representing 65.96% of its total revenue.

When was Booking Holdings listed on the stock exchange?

Booking Holdings went public on Mar 31, 1999, through its Initial Public Offering (IPO), and it has been 27 years since then.

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What is the ticker symbol of Booking Holdings, and where is it listed?

Booking Holdings's ticker symbol is BKNG, and the company is listed on the NASDAQ stock market exchange.

What is Booking Holdings's current stock price?

Booking Holdings's current stock price is $171.78 as of Jun 19, 2026.

What is Booking Holdings's market capitalization?

As of , Booking Holdings's market cap is .

What is Booking Holdings's ranking in the world?

Ranked #146among 30,338 companies based on market cap.

Who are the top competitors of Booking Holdings?

Competitors of Booking Holdings include Airbnb, Royal Caribbean Cruises Ltd. and Expedia Group, and more.

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