The above chart shows Booking Holdings's revenue percentage share by segment (products and services).
In fiscal year 2023, Booking Holdings's revenue by segment is as follows:
- Advertising and other revenues generated $1.02 B in revenue, representing 4.75% of its total revenue.
- Agency Revenue generated $9.41 B in revenue, representing 44.06% of its total revenue.
- Merchant Revenue generated $10.94 B in revenue, representing 51.19% of its total revenue.
The
biggest segment for Booking Holdings is the Merchant Revenue, which represents 51.19% of its total revenue.
The
smallest segment for Booking Holdings is the Advertising and other revenues, which represents 4.75% of its total revenue.
The above chart shows Booking Holdings's revenue percentage share by segment (products and services).
In fiscal year 2024, Booking Holdings's revenue by segment is as follows:
- Advertising and other revenues generated $1.07 B in revenue, representing 4.52% of its total revenue.
- Agency Revenue generated $8.52 B in revenue, representing 35.91% of its total revenue.
- Merchant Revenue generated $14.14 B in revenue, representing 59.57% of its total revenue.
The
biggest segment for Booking Holdings is the Merchant Revenue, which represents 59.57% of its total revenue.
The
smallest segment for Booking Holdings is the Advertising and other revenues, which represents 4.52% of its total revenue.
The above chart shows Booking Holdings's revenue percentage share by segment (products and services).
In fiscal year 2025, Booking Holdings's revenue by segment is as follows:
- Advertising and other revenues generated $1.19 B in revenue, representing 4.44% of its total revenue.
- Agency Revenue generated $7.97 B in revenue, representing 29.6% of its total revenue.
- Merchant Revenue generated $17.76 B in revenue, representing 65.96% of its total revenue.
The
biggest segment for Booking Holdings is the Merchant Revenue, which represents 65.96% of its total revenue.
The
smallest segment for Booking Holdings is the Advertising and other revenues, which represents 4.44% of its total revenue.
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