Booking Holdings's Revenue by Segment
In fiscal year 2025, Booking Holdings's revenue by segment (products & services) are as follows:
- Advertising and other revenues: $1.19 B
- Agency Revenue: $7.97 B
- Merchant Revenue: $17.76 B
Learn more about Booking Holdings’s Revenue by Geography
Check out competitors to Booking Holdings in a side-by-side comparison.
Explore additional financial metrics for Booking Holdings.
Booking Holdings's Revenue Share by Segment
| Advertising and other revenues | 1015000000 |
|---|---|
| Agency Revenue | 9414000000 |
| Merchant Revenue | 10936000000 |
| Advertising and other revenues | 1073000000 |
|---|---|
| Agency Revenue | 8524000000 |
| Merchant Revenue | 14142000000 |
| Advertising and other revenues | 1194000000 |
|---|---|
| Agency Revenue | 7968000000 |
| Merchant Revenue | 17755000000 |
The above chart shows Booking Holdings's revenue percentage share by segment (products and services).
In fiscal year 2023, Booking Holdings's revenue by segment is as follows:
- Advertising and other revenues generated $1.02 B in revenue, representing 4.75% of its total revenue.
- Agency Revenue generated $9.41 B in revenue, representing 44.06% of its total revenue.
- Merchant Revenue generated $10.94 B in revenue, representing 51.19% of its total revenue.
The biggest segment for Booking Holdings is the Merchant Revenue, which represents 51.19% of its total revenue.
The smallest segment for Booking Holdings is the Advertising and other revenues, which represents 4.75% of its total revenue.
The above chart shows Booking Holdings's revenue percentage share by segment (products and services).
In fiscal year 2024, Booking Holdings's revenue by segment is as follows:
- Advertising and other revenues generated $1.07 B in revenue, representing 4.52% of its total revenue.
- Agency Revenue generated $8.52 B in revenue, representing 35.91% of its total revenue.
- Merchant Revenue generated $14.14 B in revenue, representing 59.57% of its total revenue.
The biggest segment for Booking Holdings is the Merchant Revenue, which represents 59.57% of its total revenue.
The smallest segment for Booking Holdings is the Advertising and other revenues, which represents 4.52% of its total revenue.
The above chart shows Booking Holdings's revenue percentage share by segment (products and services).
In fiscal year 2025, Booking Holdings's revenue by segment is as follows:
- Advertising and other revenues generated $1.19 B in revenue, representing 4.44% of its total revenue.
- Agency Revenue generated $7.97 B in revenue, representing 29.6% of its total revenue.
- Merchant Revenue generated $17.76 B in revenue, representing 65.96% of its total revenue.
The biggest segment for Booking Holdings is the Merchant Revenue, which represents 65.96% of its total revenue.
The smallest segment for Booking Holdings is the Advertising and other revenues, which represents 4.44% of its total revenue.
Summary Table
| Products & Services (Percent Share) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Advertising and other revenues | 4.75% | 4.52% | 4.44% |
| Agency Revenue | 44.06% | 35.91% | 29.6% |
| Merchant Revenue | 51.19% | 59.57% | 65.96% |
| Total Revenue | 100% | 100% | 100% |
Booking Holdings's Segments Revenue Trend
The above chart shows the revenue trend of different segments of Booking Holdings.
In fiscal year 2025, the Merchant Revenue generated the most revenue ($17.76 B), and the Advertising and other revenues generated the least revenue ($1.19 B).
Booking Holdings's Revenue Growth Drivers
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
Summary Table
| Products & Services | 2023 | 2024 | 2025 |
|---|---|---|---|
| Advertising and other revenues | $1.02 B - |
$1.07 B
5.71%
|
$1.19 B
11.28%
|
| Agency Revenue | $9.41 B - |
$8.52 B
9.45%
|
$7.97 B
6.52%
|
| Merchant Revenue | $10.94 B - |
$14.14 B
29.32%
|
$17.76 B
25.55%
|
| Total Revenue | $21.37 B - |
$23.74 B
11.11%
|
$26.92 B
13.39%
|
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