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Revenue breakdown by Products & Services
Revenue breakdown by Geography

NIKE's Revenue by Region

In fiscal year 2024, NIKE's revenue by geographical region are as follows:

  • Asia Pacific And Latin America Segment: $6.73 B
  • Europe, Middle East And Africa Segment: $13.61 B
  • Greater China: $7.55 B
  • North America: $21.40 B

Learn more about NIKE’s Revenue by Products

Check out competitors to NIKE in a side-by-side comparison.

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The above chart shows NIKE's revenue percentage share by geographical region.

In fiscal year 2022, NIKE's revenue by region is as follows:

  • Asia Pacific And Latin America Segment generated $5.96 B in revenue, representing 13.43% of its total revenue.
  • Europe, Middle East And Africa Segment generated $12.48 B in revenue, representing 28.15% of its total revenue.
  • Greater China generated $7.55 B in revenue, representing 17.02% of its total revenue.
  • North America generated $18.35 B in revenue, representing 41.4% of its total revenue.

The biggest region for NIKE is the North America, which represents 41.4% of its total revenue.
The smallest region for NIKE is the Asia Pacific And Latin America Segment, which represents 13.43% of its total revenue.

The above chart shows NIKE's revenue percentage share by geographical region.

In fiscal year 2023, NIKE's revenue by region is as follows:

  • Asia Pacific And Latin America Segment generated $6.43 B in revenue, representing 13.2% of its total revenue.
  • Europe, Middle East And Africa Segment generated $13.42 B in revenue, representing 27.55% of its total revenue.
  • Greater China generated $7.25 B in revenue, representing 14.88% of its total revenue.
  • North America generated $21.61 B in revenue, representing 44.37% of its total revenue.

The biggest region for NIKE is the North America, which represents 44.37% of its total revenue.
The smallest region for NIKE is the Asia Pacific And Latin America Segment, which represents 13.2% of its total revenue.

The above chart shows NIKE's revenue percentage share by geographical region.

In fiscal year 2024, NIKE's revenue by region is as follows:

  • Asia Pacific And Latin America Segment generated $6.73 B in revenue, representing 13.66% of its total revenue.
  • Europe, Middle East And Africa Segment generated $13.61 B in revenue, representing 27.61% of its total revenue.
  • Greater China generated $7.55 B in revenue, representing 15.31% of its total revenue.
  • North America generated $21.40 B in revenue, representing 43.42% of its total revenue.

The biggest region for NIKE is the North America, which represents 43.42% of its total revenue.
The smallest region for NIKE is the Asia Pacific And Latin America Segment, which represents 13.66% of its total revenue.
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Summary Table

Geography (Percent Share) 2022 2023 2024
Asia Pacific And Latin America Segment 13.43% 13.2% 13.66%
Europe, Middle East And Africa Segment 28.15% 27.55% 27.61%
Greater China 17.02% 14.88% 15.31%
North America 41.4% 44.37% 43.42%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of NIKE.

In fiscal year 2024, the North America generated the most revenue ($21.40 B), and the Asia Pacific And Latin America Segment generated the least revenue ($6.73 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Asia Pacific And Latin America Segment revenue increased 4.63% ($298.00 M) from $6.43 B (in 2023) to $6.73 B (in 2024).
  • Europe, Middle East And Africa Segment revenue increased 1.41% ($189.00 M) from $13.42 B (in 2023) to $13.61 B (in 2024).
  • Greater China revenue increased 4.1% ($297.00 M) from $7.25 B (in 2023) to $7.55 B (in 2024).
  • North America revenue decreased -0.98% ($212.00 M) from $21.61 B (in 2023) to $21.40 B (in 2024).
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    Summary Table

    Region 2022 2023 2024
    Asia Pacific And Latin America Segment $5.96 B - $6.43 B
    7.99%
    $6.73 B
    4.63%
    Europe, Middle East And Africa Segment $12.48 B - $13.42 B
    7.52%
    $13.61 B
    1.41%
    Greater China $7.55 B - $7.25 B
    3.96%
    $7.55 B
    4.10%
    North America $18.35 B - $21.61 B
    17.74%
    $21.40 B
    0.98%
    Total Revenue $44.33 B - $48.71 B
    9.86%
    $49.28 B
    1.17%