NIKE's Revenue by Region
In fiscal year 2025, NIKE's revenue by geographical region are as follows:
- Asia Pacific And Latin America Segment: $6.25 B
- Europe, Middle East And Africa Segment: $12.26 B
- Greater China: $6.59 B
- North America: $19.57 B
Learn more about NIKE’s Revenue by Products
Check out competitors to NIKE in a side-by-side comparison.
Explore additional financial metrics for NIKE.
NIKE's Revenue Share by Region
| Asia Pacific And Latin America Segment | 6431000000 |
|---|---|
| Europe, Middle East And Africa Segment | 13418000000 |
| Greater China | 7248000000 |
| North America | 21608000000 |
| Asia Pacific And Latin America Segment | 6729000000 |
|---|---|
| Europe, Middle East And Africa Segment | 13607000000 |
| Greater China | 7545000000 |
| North America | 21396000000 |
| Asia Pacific And Latin America Segment | 6251000000 |
|---|---|
| Europe, Middle East And Africa Segment | 12257000000 |
| Greater China | 6586000000 |
| North America | 19572000000 |
The above chart shows NIKE's revenue percentage share by geographical region.
In fiscal year 2023, NIKE's revenue by region is as follows:
- Asia Pacific And Latin America Segment generated $6.43 B in revenue, representing 13.2% of its total revenue.
- Europe, Middle East And Africa Segment generated $13.42 B in revenue, representing 27.55% of its total revenue.
- Greater China generated $7.25 B in revenue, representing 14.88% of its total revenue.
- North America generated $21.61 B in revenue, representing 44.37% of its total revenue.
The biggest region for NIKE is the North America, which represents 44.37% of its total revenue.
The smallest region for NIKE is the Asia Pacific And Latin America Segment, which represents 13.2% of its total revenue.
The above chart shows NIKE's revenue percentage share by geographical region.
In fiscal year 2024, NIKE's revenue by region is as follows:
- Asia Pacific And Latin America Segment generated $6.73 B in revenue, representing 13.66% of its total revenue.
- Europe, Middle East And Africa Segment generated $13.61 B in revenue, representing 27.61% of its total revenue.
- Greater China generated $7.55 B in revenue, representing 15.31% of its total revenue.
- North America generated $21.40 B in revenue, representing 43.42% of its total revenue.
The biggest region for NIKE is the North America, which represents 43.42% of its total revenue.
The smallest region for NIKE is the Asia Pacific And Latin America Segment, which represents 13.66% of its total revenue.
The above chart shows NIKE's revenue percentage share by geographical region.
In fiscal year 2025, NIKE's revenue by region is as follows:
- Asia Pacific And Latin America Segment generated $6.25 B in revenue, representing 13.99% of its total revenue.
- Europe, Middle East And Africa Segment generated $12.26 B in revenue, representing 27.44% of its total revenue.
- Greater China generated $6.59 B in revenue, representing 14.74% of its total revenue.
- North America generated $19.57 B in revenue, representing 43.82% of its total revenue.
The biggest region for NIKE is the North America, which represents 43.82% of its total revenue.
The smallest region for NIKE is the Asia Pacific And Latin America Segment, which represents 13.99% of its total revenue.
Summary Table
| Geography (Percent Share) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Asia Pacific And Latin America Segment | 13.2% | 13.66% | 13.99% |
| Europe, Middle East And Africa Segment | 27.55% | 27.61% | 27.44% |
| Greater China | 14.88% | 15.31% | 14.74% |
| North America | 44.37% | 43.42% | 43.82% |
| Total Revenue | 100% | 100% | 100% |
NIKE's Regions Revenue Trend
The above chart shows the revenue trend of different segments of NIKE.
In fiscal year 2025, the North America generated the most revenue ($19.57 B), and the Asia Pacific And Latin America Segment generated the least revenue ($6.25 B).
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
Summary Table
| Region | 2023 | 2024 | 2025 |
|---|---|---|---|
| Asia Pacific And Latin America Segment | $6.43 B - |
$6.73 B
4.63%
|
$6.25 B
7.10%
|
| Europe, Middle East And Africa Segment | $13.42 B - |
$13.61 B
1.41%
|
$12.26 B
9.92%
|
| Greater China | $7.25 B - |
$7.55 B
4.10%
|
$6.59 B
12.71%
|
| North America | $21.61 B - |
$21.40 B
0.98%
|
$19.57 B
8.52%
|
| Total Revenue | $48.71 B - |
$49.28 B
1.17%
|
$44.67 B
9.36%
|
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