In fiscal year 2026, NIKE's revenue by geographical region are as follows:
Learn more about NIKE’s Revenue by Products
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Explore additional financial metrics for NIKE.
| Asia Pacific And Latin America Segment | 6729000000 |
|---|---|
| Europe, Middle East And Africa Segment | 13607000000 |
| Greater China | 7545000000 |
| North America | 21396000000 |
| Asia Pacific And Latin America Segment | 6251000000 |
|---|---|
| Europe, Middle East And Africa Segment | 12257000000 |
| Greater China | 6586000000 |
| North America | 19572000000 |
| Asia Pacific And Latin America Segment | 6243000000 |
|---|---|
| Europe, Middle East And Africa Segment | 12572000000 |
| Greater China | 5847000000 |
| North America | 20511000000 |
The above chart shows NIKE's revenue percentage share by geographical region.
In fiscal year 2024, NIKE's revenue by region is as follows:
The above chart shows NIKE's revenue percentage share by geographical region.
In fiscal year 2025, NIKE's revenue by region is as follows:
The above chart shows NIKE's revenue percentage share by geographical region.
In fiscal year 2026, NIKE's revenue by region is as follows:
| Geography (Percent Share) | 2024 | 2025 | 2026 |
|---|---|---|---|
| Asia Pacific And Latin America Segment | 13.66% | 13.99% | 13.82% |
| Europe, Middle East And Africa Segment | 27.61% | 27.44% | 27.83% |
| Greater China | 15.31% | 14.74% | 12.94% |
| North America | 43.42% | 43.82% | 45.41% |
| Total Revenue | 100% | 100% | 100% |
The above chart shows the revenue trend of different segments of NIKE.
In fiscal year 2026, the North America generated the most revenue ($20.51 B), and the Greater China generated the least revenue ($5.85 B).
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
| Region | 2024 | 2025 | 2026 |
|---|---|---|---|
| Asia Pacific And Latin America Segment | $6.73 B - |
$6.25 B
7.10%
|
$6.24 B
0.13%
|
| Europe, Middle East And Africa Segment | $13.61 B - |
$12.26 B
9.92%
|
$12.57 B
2.57%
|
| Greater China | $7.55 B - |
$6.59 B
12.71%
|
$5.85 B
11.22%
|
| North America | $21.40 B - |
$19.57 B
8.52%
|
$20.51 B
4.80%
|
| Total Revenue | $49.28 B - |
$44.67 B
9.36%
|
$45.17 B
1.14%
|