Revenue breakdown by Products & Services
Revenue breakdown by Geography

NIKE's Revenue by Region

In fiscal year 2026, NIKE's revenue by geographical region are as follows:

  • Asia Pacific And Latin America Segment: $6.24 B
  • Europe, Middle East And Africa Segment: $12.57 B
  • Greater China: $5.85 B
  • North America: $20.51 B

Learn more about NIKE’s Revenue by Products

Check out competitors to NIKE in a side-by-side comparison.

Explore additional financial metrics for NIKE.

Continue reading...

The above chart shows NIKE's revenue percentage share by geographical region.

In fiscal year 2024, NIKE's revenue by region is as follows:

  • Asia Pacific And Latin America Segment generated $6.73 B in revenue, representing 13.66% of its total revenue.
  • Europe, Middle East And Africa Segment generated $13.61 B in revenue, representing 27.61% of its total revenue.
  • Greater China generated $7.55 B in revenue, representing 15.31% of its total revenue.
  • North America generated $21.40 B in revenue, representing 43.42% of its total revenue.

The biggest region for NIKE is the North America, which represents 43.42% of its total revenue.
The smallest region for NIKE is the Asia Pacific And Latin America Segment, which represents 13.66% of its total revenue.

The above chart shows NIKE's revenue percentage share by geographical region.

In fiscal year 2025, NIKE's revenue by region is as follows:

  • Asia Pacific And Latin America Segment generated $6.25 B in revenue, representing 13.99% of its total revenue.
  • Europe, Middle East And Africa Segment generated $12.26 B in revenue, representing 27.44% of its total revenue.
  • Greater China generated $6.59 B in revenue, representing 14.74% of its total revenue.
  • North America generated $19.57 B in revenue, representing 43.82% of its total revenue.

The biggest region for NIKE is the North America, which represents 43.82% of its total revenue.
The smallest region for NIKE is the Asia Pacific And Latin America Segment, which represents 13.99% of its total revenue.

The above chart shows NIKE's revenue percentage share by geographical region.

In fiscal year 2026, NIKE's revenue by region is as follows:

  • Asia Pacific And Latin America Segment generated $6.24 B in revenue, representing 13.82% of its total revenue.
  • Europe, Middle East And Africa Segment generated $12.57 B in revenue, representing 27.83% of its total revenue.
  • Greater China generated $5.85 B in revenue, representing 12.94% of its total revenue.
  • North America generated $20.51 B in revenue, representing 45.41% of its total revenue.

The biggest region for NIKE is the North America, which represents 45.41% of its total revenue.
The smallest region for NIKE is the Greater China, which represents 12.94% of its total revenue.
Continue reading...

Summary Table

Geography (Percent Share) 2024 2025 2026
Asia Pacific And Latin America Segment 13.66% 13.99% 13.82%
Europe, Middle East And Africa Segment 27.61% 27.44% 27.83%
Greater China 15.31% 14.74% 12.94%
North America 43.42% 43.82% 45.41%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of NIKE.

In fiscal year 2026, the North America generated the most revenue ($20.51 B), and the Greater China generated the least revenue ($5.85 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Asia Pacific And Latin America Segment revenue decreased -0.13% ($8.00 M) from $6.25 B (in 2025) to $6.24 B (in 2026).
  • Europe, Middle East And Africa Segment revenue increased 2.57% ($315.00 M) from $12.26 B (in 2025) to $12.57 B (in 2026).
  • Greater China revenue decreased -11.22% ($739.00 M) from $6.59 B (in 2025) to $5.85 B (in 2026).
  • North America revenue increased 4.8% ($939.00 M) from $19.57 B (in 2025) to $20.51 B (in 2026).
  • Continue reading...

    Summary Table

    Region 2024 2025 2026
    Asia Pacific And Latin America Segment $6.73 B - $6.25 B
    7.10%
    $6.24 B
    0.13%
    Europe, Middle East And Africa Segment $13.61 B - $12.26 B
    9.92%
    $12.57 B
    2.57%
    Greater China $7.55 B - $6.59 B
    12.71%
    $5.85 B
    11.22%
    North America $21.40 B - $19.57 B
    8.52%
    $20.51 B
    4.80%
    Total Revenue $49.28 B - $44.67 B
    9.36%
    $45.17 B
    1.14%