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NIKE Competitors & Alternatives

NIKE competitors and alternatives include Deckers Outdoor Corporation, etc.…

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Company
Company
Ticker
NKE
DECK
Headquarter
Beaverton ,OR
US
Goleta ,CA
US
CEO
Elliott J. Hill
Stefano Caroti
Industry
Apparel - Footwear & Accessories
Apparel - Footwear & Accessories
Stock Price
Stock Price
Market Cap
Market Cap
$91.89 B
$17.09 B
Employees
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Employees
  • 83.70 K
  • 79.40 K
  • 77.80 K
  • 4.20 K
  • 4.80 K
  • 5.50 K
Y/Y
5.82%
5.14%
2.02%
5%
14.29%
14.58%

Income Statement

Revenue
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Revenue
  • $51.22 B
  • $51.36 B
  • $46.31 B
  • $3.63 B
  • $4.29 B
  • $4.99 B
Y/Y
9.65%
0.28%
9.84%
15.14%
18.21%
16.28%
Revenue by Products / Services
Years
  • 2025
  • 2025
Revenue by Geography
Years
  • 2025
Research and Development
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Research and Development
  • -
  • -
  • -
  • $38.66 M
  • $49.17 M
  • $56.68 M
Y/Y
0%
0%
0%
15.93%
27.2%
15.26%
Operating Income
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Operating Income
  • $5.92 B
  • $6.31 B
  • $3.70 B
  • $652.75 M
  • $927.51 M
  • $1.18 B
Y/Y
11.39%
6.69%
41.34%
15.59%
42.09%
27.12%
Tax Rate (%)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Tax Rate (%)
  • 18.24%
  • 14.93%
  • 17.14%
  • 22.41%
  • 22.41%
  • 22.30%
Y/Y
100.51%
18.17%
14.86%
12.28%
0%
0.51%
Net Income
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Net Income
  • $5.07 B
  • $5.70 B
  • $3.22 B
  • $516.82 M
  • $759.56 M
  • $966.09 M
Y/Y
16.14%
12.43%
43.53%
14.35%
46.97%
27.19%
Revenue Per Employee
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Revenue Per Employee
  • $611.91 K
  • $646.88 K
  • $595.23 K
  • $863.64 K
  • $893.28 K
  • $906.47 K
Y/Y
3.62%
5.71%
7.98%
9.66%
3.43%
1.48%
Net Income Per Employee
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Net Income Per Employee
  • $60.57 K
  • $71.79 K
  • $41.38 K
  • $123.05 K
  • $158.24 K
  • $175.65 K
Y/Y
20.75%
18.51%
42.36%
8.91%
28.6%
11%

Assets & Liabilities | Cash Flow

Total Assets
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Total Assets
  • $37.53 B
  • $38.11 B
  • $36.58 B
  • $2.56 B
  • $3.14 B
  • $3.57 B
Y/Y
6.92%
1.54%
4.02%
9.6%
22.67%
13.86%
Total Liabilities
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Total Liabilities
  • $23.53 B
  • $23.68 B
  • $23.37 B
  • $790.47 M
  • $1.03 B
  • $1.06 B
Y/Y
6.04%
0.65%
1.33%
0.37%
30.06%
2.83%
Capital Expenditures (Capex)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Capital Expenditures (Capex)
  • -$969.00 M
  • -$812.00 M
  • -$430.00 M
  • -$81.03 M
  • -$89.37 M
  • -$86.17 M
Y/Y
27.84%
16.2%
47.04%
58.82%
10.29%
3.57%

Profitability

Operating Income Margin (%)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Operating Income Margin (%)
  • 11.55%
  • 12.29%
  • 7.99%
  • 18.00%
  • 21.63%
  • 23.65%
Y/Y
19.18%
6.39%
34.94%
0.39%
20.21%
9.33%
Net Income Margin (%)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Net Income Margin (%)
  • 9.90%
  • 11.10%
  • 6.95%
  • 14.25%
  • 17.71%
  • 19.38%
Y/Y
23.52%
12.11%
37.36%
0.68%
24.33%
9.39%
EBITDA
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
EBITDA
  • $6.77 B
  • $7.16 B
  • $4.51 B
  • $716.87 M
  • $1.04 B
  • $1.32 B
Y/Y
9.86%
5.62%
36.97%
17.6%
44.89%
26.63%
Free Cash Flow (FCF)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Free Cash Flow (FCF)
  • $4.87 B
  • $6.62 B
  • $3.27 B
  • $456.40 M
  • $943.82 M
  • $958.35 M
Y/Y
9.98%
35.82%
50.61%
276.14%
106.8%
1.54%

Ratios

Return on Equity (ROE)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Return on Equity (ROE)
  • 36.20%
  • 39.50%
  • 24.36%
  • 29.27%
  • 36.04%
  • 38.44%
Y/Y
8.5%
9.11%
38.32%
0.34%
23.14%
6.66%
Return on Assets (ROA)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Return on Assets (ROA)
  • 13.51%
  • 14.96%
  • 8.80%
  • 20.22%
  • 24.22%
  • 27.06%
Y/Y
9.91%
10.72%
41.16%
4.34%
19.81%
11.71%
Debt to Equity
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Debt to Equity
  • 86.72%
  • 82.83%
  • 83.39%
  • 13.96%
  • 12.66%
  • 11.02%
Y/Y
4.94%
4.49%
0.68%
3.27%
9.28%
12.97%

Valuation

Enterprise Value
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Enterprise value
  • $168.02 B
  • $146.34 B
  • $93.52 B
  • $11.18 B
  • $22.84 B
  • $15.38 B
Y/Y
12.35%
12.91%
36.09%
61.81%
104.26%
32.65%
Enterprise value to Revenue
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Enterprise value to Revenue
  • 3.28
  • 2.85
  • 2.02
  • 3.08
  • 5.33
  • 3.09
Y/Y
20.06%
13.15%
29.12%
40.53%
72.8%
42.07%
Enterprise value to EBITDA
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Enterprise value to EBITDA
  • 24.80
  • 20.45
  • 20.74
  • 15.60
  • 21.99
  • 11.70
Y/Y
2.76%
17.54%
1.39%
37.59%
40.98%
46.81%

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