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NIKE Competitors & Alternatives

NIKE competitors and alternatives include Deckers Outdoor Corporation, etc.…

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Company
Company
Ticker
NKE
DECK
Headquarter
Beaverton ,OR
US
Goleta ,CA
US
CEO
Elliott J. Hill
Stefano Caroti
Industry
Apparel - Footwear & Accessories
Apparel - Footwear & Accessories
Stock Price
Stock Price
Market Cap
Market Cap
$69.03 B
$15.92 B
Employees
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Employees
  • 83.70 K
  • 79.40 K
  • 77.80 K
  • 4.80 K
  • 5.50 K
  • 6.00 K
Y/Y
5.82%
5.14%
2.02%
14.29%
14.58%
9.09%

Income Statement

Revenue
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Revenue
  • $51.22 B
  • $51.36 B
  • $46.31 B
  • $4.29 B
  • $4.99 B
  • $5.47 B
Y/Y
9.65%
0.28%
9.84%
18.21%
16.28%
9.76%
Revenue by Products / Services
Years
  • 2025
  • 2026
Revenue by Geography
Years
  • 2025
  • 2026
Research and Development
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Research and Development
  • -
  • -
  • -
  • $49.17 M
  • $56.68 M
  • -
Y/Y
0%
0%
0%
27.2%
15.26%
100%
Operating Income
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Operating Income
  • $5.92 B
  • $6.31 B
  • $3.70 B
  • $927.51 M
  • $1.18 B
  • $1.26 B
Y/Y
11.39%
6.69%
41.34%
42.09%
27.12%
7.11%
Tax Rate (%)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Tax Rate (%)
  • 18.24%
  • 14.93%
  • 17.14%
  • 22.41%
  • 22.30%
  • 22.79%
Y/Y
100.51%
18.17%
14.86%
0%
0.51%
2.22%
Net Income
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Net Income
  • $5.07 B
  • $5.70 B
  • $3.22 B
  • $759.56 M
  • $966.09 M
  • $1.02 B
Y/Y
16.14%
12.43%
43.53%
46.97%
27.19%
6%
Revenue Per Employee
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Revenue Per Employee
  • $611.91 K
  • $646.88 K
  • $595.23 K
  • $893.28 K
  • $906.47 K
  • $912.05 K
Y/Y
3.62%
5.71%
7.98%
3.43%
1.48%
0.61%
Net Income Per Employee
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Net Income Per Employee
  • $60.57 K
  • $71.79 K
  • $41.38 K
  • $158.24 K
  • $175.65 K
  • $170.68 K
Y/Y
20.75%
18.51%
42.36%
28.6%
11%
2.83%

Assets & Liabilities | Cash Flow

Total Assets
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Total Assets
  • $37.53 B
  • $38.11 B
  • $36.58 B
  • $3.14 B
  • $3.57 B
  • $3.69 B
Y/Y
6.92%
1.54%
4.02%
22.67%
13.86%
3.29%
Total Liabilities
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Total Liabilities
  • $23.53 B
  • $23.68 B
  • $23.37 B
  • $1.03 B
  • $1.06 B
  • $1.19 B
Y/Y
6.04%
0.65%
1.33%
30.06%
2.83%
12.38%
Capital Expenditures (Capex)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Capital Expenditures (Capex)
  • -$969.00 M
  • -$812.00 M
  • -$430.00 M
  • -$89.37 M
  • -$86.17 M
  • -
Y/Y
27.84%
16.2%
47.04%
10.29%
3.57%
100%

Profitability

Operating Income Margin (%)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Operating Income Margin (%)
  • 11.55%
  • 12.29%
  • 7.99%
  • 21.63%
  • 23.65%
  • 22.83%
Y/Y
19.18%
6.39%
34.94%
20.21%
9.33%
3.48%
Net Income Margin (%)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Net Income Margin (%)
  • 9.90%
  • 11.10%
  • 6.95%
  • 17.71%
  • 19.38%
  • 18.77%
Y/Y
23.52%
12.11%
37.36%
24.33%
9.39%
3.11%
EBITDA
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
EBITDA
  • $6.77 B
  • $7.16 B
  • $4.51 B
  • $1.04 B
  • $1.32 B
  • $1.26 B
Y/Y
9.86%
5.62%
36.97%
44.89%
26.63%
3.98%
Free Cash Flow (FCF)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Free Cash Flow (FCF)
  • $4.87 B
  • $6.62 B
  • $3.27 B
  • $943.82 M
  • $958.35 M
  • $1.18 B
Y/Y
9.98%
35.82%
50.61%
106.8%
1.54%
23.33%

Ratios

Return on Equity (ROE)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Return on Equity (ROE)
  • 36.20%
  • 39.50%
  • 24.36%
  • 36.04%
  • 38.44%
  • 40.97%
Y/Y
8.5%
9.11%
38.32%
23.14%
6.66%
6.57%
Return on Assets (ROA)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Return on Assets (ROA)
  • 13.51%
  • 14.96%
  • 8.80%
  • 24.22%
  • 27.06%
  • 27.77%
Y/Y
9.91%
10.72%
41.16%
19.81%
11.71%
2.62%
Debt to Equity
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Debt to Equity
  • 86.72%
  • 82.83%
  • 83.39%
  • 12.66%
  • 11.02%
  • 15.01%
Y/Y
4.94%
4.49%
0.68%
9.28%
12.97%
36.19%

Valuation

Enterprise Value
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Enterprise value
  • $168.02 B
  • $146.34 B
  • $93.52 B
  • $22.84 B
  • $15.38 B
  • $13.03 B
Y/Y
12.35%
12.91%
36.09%
104.26%
32.65%
15.29%
Enterprise value to Revenue
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Enterprise value to Revenue
  • 3.28
  • 2.85
  • 2.02
  • 5.33
  • 3.09
  • 2.38
Y/Y
20.06%
13.15%
29.12%
72.8%
42.07%
22.82%
Enterprise value to EBITDA
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Enterprise value to EBITDA
  • 24.80
  • 20.45
  • 20.74
  • 21.99
  • 11.70
  • 10.32
Y/Y
2.76%
17.54%
1.39%
40.98%
46.81%
11.77%

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