Ford announces a comprehensive product and services rollout to compete and win in Europe, tailored to the unique demands of European customers The strategy debuts alongside "Ready-Set-Ford", a new global brand platform grounded in Ford's leadership in work, thrilling performance, and off-road adventure Ford will defend and grow its commercial leadership by expanding its lineup and connected services that turn vehicle data into measurable productivity Ford is rejuvenating its passenger vehicle business with five all-new "multi-energy" vehicles, blending off-road DNA with a century of rally-bred heritage Ford issues a call to action: Regulatory pathways must align with consumer reality and provide a flexible transition to an electric future SALZBURG, Austria, May 18, 2026 /PRNewswire/ -- Ford today detailed a vibrant new vision for its future in Europe at a gathering... Read more






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