EBAY logo eBay +
eBay
+
Revenue breakdown by Products & Services
Revenue breakdown by Geography

eBay's Revenue by Segment

In fiscal year 2025, eBay's revenue by segment (products & services) are as follows:

  • Advertising Revenues: $1.99 B
  • Marketplaces: $9.11 B

Learn more about eBay’s Revenue by Geography

Check out competitors to eBay in a side-by-side comparison.

Explore additional financial metrics for eBay.

Continue reading...

The above chart shows eBay's revenue percentage share by segment (products and services).

In fiscal year 2023, eBay's revenue by segment is as follows:

  • Marketplaces generated $10.11 B in revenue, representing 100% of its total revenue.

The biggest segment for eBay is the Marketplaces, which represents 100% of its total revenue.
The smallest segment for eBay is the Marketplaces, which represents 100% of its total revenue.

The above chart shows eBay's revenue percentage share by segment (products and services).

In fiscal year 2024, eBay's revenue by segment is as follows:

  • Advertising Revenues generated $1.64 B in revenue, representing 15.9% of its total revenue.
  • Marketplaces generated $8.65 B in revenue, representing 84.1% of its total revenue.

The biggest segment for eBay is the Marketplaces, which represents 84.1% of its total revenue.
The smallest segment for eBay is the Advertising Revenues, which represents 15.9% of its total revenue.

The above chart shows eBay's revenue percentage share by segment (products and services).

In fiscal year 2025, eBay's revenue by segment is as follows:

  • Advertising Revenues generated $1.99 B in revenue, representing 17.95% of its total revenue.
  • Marketplaces generated $9.11 B in revenue, representing 82.05% of its total revenue.

The biggest segment for eBay is the Marketplaces, which represents 82.05% of its total revenue.
The smallest segment for eBay is the Advertising Revenues, which represents 17.95% of its total revenue.
Continue reading...

Summary Table

Products & Services (Percent Share) 2023 2024 2025
Marketplaces 100% 84.1% 82.05%
Advertising Revenues - 15.9% 17.95%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of eBay.

In fiscal year 2025, the Marketplaces generated the most revenue ($9.11 B), and the Advertising Revenues generated the least revenue ($1.99 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Advertising Revenues revenue increased 21.9% ($358.00 M) from $1.64 B (in 2024) to $1.99 B (in 2025).
  • Marketplaces revenue increased 5.31% ($459.00 M) from $8.65 B (in 2024) to $9.11 B (in 2025).
    • Continue reading...

    Summary Table

    Products & Services 2023
    Value Change
    		2024
    Value Change
    		2025
    Value Change
    Advertising Revenues - - $1.64 B - $1.99 B
    21.90%
    Marketplaces $10.11 B - $8.65 B
    14.48%
    		$9.11 B
    5.31%
    Total Revenue $10.11 B - $10.28 B
    1.69%
    		$11.10 B
    7.95%

    Frequently Asked Questions

    What was eBay's largest product segment last year?

    In fiscal year 2025, Marketplaces revenue reached $9.11 Billion, representing 82.05% of eBay's total revenue and making it the largest segment for the company.

    Which product segment experienced the highest growth for eBay last year?

    The Advertising Revenues segment is eBay's highest growth segment, with a revenue growth of +21.9% in 2025 compared to 2024.

    Related company

    Submit feedback to Bullfincher