Revenue breakdown by Products & Services
Revenue breakdown by Geography

eBay's Revenue by Segment

In fiscal year 2025, eBay's revenue by segment (products & services) are as follows:

  • Advertising Revenues: $1.99 B
  • Marketplaces: $9.11 B

Learn more about eBay’s Revenue by Geography

Check out competitors to eBay in a side-by-side comparison.

Explore additional financial metrics for eBay.

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The above chart shows eBay's revenue percentage share by segment (products and services).

In fiscal year 2023, eBay's revenue by segment is as follows:

  • Marketplaces generated $10.11 B in revenue, representing 100% of its total revenue.

The biggest segment for eBay is the Marketplaces, which represents 100% of its total revenue.
The smallest segment for eBay is the Marketplaces, which represents 100% of its total revenue.

The above chart shows eBay's revenue percentage share by segment (products and services).

In fiscal year 2024, eBay's revenue by segment is as follows:

  • Advertising Revenues generated $1.64 B in revenue, representing 15.9% of its total revenue.
  • Marketplaces generated $8.65 B in revenue, representing 84.1% of its total revenue.

The biggest segment for eBay is the Marketplaces, which represents 84.1% of its total revenue.
The smallest segment for eBay is the Advertising Revenues, which represents 15.9% of its total revenue.

The above chart shows eBay's revenue percentage share by segment (products and services).

In fiscal year 2025, eBay's revenue by segment is as follows:

  • Advertising Revenues generated $1.99 B in revenue, representing 17.95% of its total revenue.
  • Marketplaces generated $9.11 B in revenue, representing 82.05% of its total revenue.

The biggest segment for eBay is the Marketplaces, which represents 82.05% of its total revenue.
The smallest segment for eBay is the Advertising Revenues, which represents 17.95% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024 2025
Marketplaces 100% 84.1% 82.05%
Advertising Revenues - 15.9% 17.95%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of eBay.

In fiscal year 2025, the Marketplaces generated the most revenue ($9.11 B), and the Advertising Revenues generated the least revenue ($1.99 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Advertising Revenues revenue increased 21.9% ($358.00 M) from $1.64 B (in 2024) to $1.99 B (in 2025).
  • Marketplaces revenue increased 5.31% ($459.00 M) from $8.65 B (in 2024) to $9.11 B (in 2025).
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    Summary Table

    Products & Services 2023 2024 2025
    Advertising Revenues - - $1.64 B - $1.99 B
    21.90%
    Marketplaces $10.11 B - $8.65 B
    14.48%
    $9.11 B
    5.31%
    Total Revenue $10.11 B - $10.28 B
    1.69%
    $11.10 B
    7.95%