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Revenue breakdown by Products & Services
Revenue breakdown by Geography

eBay's Revenue by Region

In fiscal year 2025, eBay's revenue by geographical region are as follows:

  • CHINA: $1.25 B
  • GERMANY: $978.00 M
  • Rest of World: $1.52 B
  • UNITED KINGDOM: $1.57 B
  • UNITED STATES: $5.79 B

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The above chart shows eBay's revenue percentage share by geographical region.

In fiscal year 2022, eBay's revenue by region is as follows:

  • GERMANY generated $1.02 B in revenue, representing 10.44% of its total revenue.
  • Rest of World generated $2.35 B in revenue, representing 24% of its total revenue.
  • UNITED KINGDOM generated $1.58 B in revenue, representing 16.12% of its total revenue.
  • UNITED STATES generated $4.84 B in revenue, representing 49.43% of its total revenue.

The biggest region for eBay is the UNITED STATES, which represents 49.43% of its total revenue.
The smallest region for eBay is the GERMANY, which represents 10.44% of its total revenue.

The above chart shows eBay's revenue percentage share by geographical region.

In fiscal year 2024, eBay's revenue by region is as follows:

  • CHINA generated $1.17 B in revenue, representing 11.37% of its total revenue.
  • GERMANY generated $972.00 M in revenue, representing 9.45% of its total revenue.
  • Rest of World generated $1.40 B in revenue, representing 13.58% of its total revenue.
  • UNITED KINGDOM generated $1.51 B in revenue, representing 14.66% of its total revenue.
  • UNITED STATES generated $5.24 B in revenue, representing 50.94% of its total revenue.

The biggest region for eBay is the UNITED STATES, which represents 50.94% of its total revenue.
The smallest region for eBay is the GERMANY, which represents 9.45% of its total revenue.

The above chart shows eBay's revenue percentage share by geographical region.

In fiscal year 2025, eBay's revenue by region is as follows:

  • CHINA generated $1.25 B in revenue, representing 11.29% of its total revenue.
  • GERMANY generated $978.00 M in revenue, representing 8.81% of its total revenue.
  • Rest of World generated $1.52 B in revenue, representing 13.65% of its total revenue.
  • UNITED KINGDOM generated $1.57 B in revenue, representing 14.1% of its total revenue.
  • UNITED STATES generated $5.79 B in revenue, representing 52.15% of its total revenue.

The biggest region for eBay is the UNITED STATES, which represents 52.15% of its total revenue.
The smallest region for eBay is the GERMANY, which represents 8.81% of its total revenue.
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Summary Table

Geography (Percent Share) 2022 2024 2025
CHINA 0% 11.37% 11.29%
GERMANY 10.44% 9.45% 8.81%
Rest of World 24% 13.58% 13.65%
UNITED KINGDOM 16.12% 14.66% 14.1%
UNITED STATES 49.43% 50.94% 52.15%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of eBay.

In fiscal year 2025, the UNITED STATES generated the most revenue ($5.79 B), and the GERMANY generated the least revenue ($978.00 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • CHINA revenue increased 7.19% ($84.00 M) from $1.17 B (in 2024) to $1.25 B (in 2025).
  • GERMANY revenue increased 0.62% ($6.00 M) from $972.00 M (in 2024) to $978.00 M (in 2025).
  • Rest of World revenue increased 8.52% ($119.00 M) from $1.40 B (in 2024) to $1.52 B (in 2025).
  • UNITED KINGDOM revenue increased 3.78% ($57.00 M) from $1.51 B (in 2024) to $1.57 B (in 2025).
  • UNITED STATES revenue increased 10.52% ($551.00 M) from $5.24 B (in 2024) to $5.79 B (in 2025).
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    Summary Table

    Region 2022
    Value Change
    		2024
    Value Change
    		2025
    Value Change
    CHINA - - $1.17 B - $1.25 B
    7.19%
    GERMANY $1.02 B - $972.00 M - $978.00 M
    0.62%
    Rest of World $2.35 B - $1.40 B - $1.52 B
    8.52%
    UNITED KINGDOM $1.58 B - $1.51 B - $1.57 B
    3.78%
    UNITED STATES $4.84 B - $5.24 B - $5.79 B
    10.52%
    Total Revenue $9.80 B - $10.28 B - $11.10 B
    7.95%

    Frequently Asked Questions

    What was eBay's largest region last year?

    In fiscal year 2025, UNITED STATES revenue reached $5.79 Billion, representing 52.15% of eBay's total revenue and making it the largest region for the company.

    Which region experienced the highest growth for eBay last year?

    The UNITED STATES is eBay's highest growth region, with a revenue growth of +10.52% in 2025 compared to 2024.

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