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Company
Company
Ticker
AAPL
SONY
Headquarter
Cupertino ,CA
US
Tokyo
JP
CEO
Timothy D. Cook
Hiroki Totoki
Industry
Consumer Electronics
Consumer Electronics
Stock Price
Stock Price
Market Cap
Market Cap
$3.79 T
$133.17 B
Employees
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Employees
  • 161.00 K
  • 164.00 K
  • 166.00 K
  • 110.00 K
  • 113.00 K
  • 112.30 K
Y/Y
1.83%
1.86%
1.22%
1.01%
2.73%
0.62%

Income Statement

Revenue
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Revenue
  • $383.29 B
  • $391.04 B
  • $416.16 B
  • $75.01 B
  • $84.63 B
  • $84.22 B
Y/Y
2.8%
2.02%
6.43%
16.31%
12.83%
0.49%
Revenue by Products / Services
Years
  • 2025
  • 2025
Revenue by Geography
Years
  • 2025
  • 2025
Research and Development
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Research and Development
  • $29.92 B
  • $31.37 B
  • $34.55 B
  • $4.78 B
  • -
  • -
Y/Y
13.96%
4.86%
10.14%
18.97%
100%
0%
Operating Income
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Operating Income
  • $114.30 B
  • $123.22 B
  • $133.05 B
  • $8.47 B
  • $7.86 B
  • $9.15 B
Y/Y
4.3%
7.8%
7.98%
8.32%
7.18%
16.41%
Tax Rate (%)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Tax Rate (%)
  • 14.72%
  • 24.09%
  • 15.61%
  • 20.61%
  • 22.71%
  • 21.30%
Y/Y
9.17%
63.67%
35.2%
0.55%
10.19%
6.25%
Net Income
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Net Income
  • $97.00 B
  • $93.74 B
  • $112.01 B
  • $6.53 B
  • $6.31 B
  • $7.42 B
Y/Y
2.81%
3.36%
19.5%
13.95%
3.45%
17.62%
Revenue Per Employee
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Revenue Per Employee
  • $2.38 M
  • $2.38 M
  • $2.51 M
  • $681.90 K
  • $748.98 K
  • $749.96 K
Y/Y
0.99%
0.16%
5.14%
15.15%
9.84%
0.13%
Net Income Per Employee
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Net Income Per Employee
  • $602.45 K
  • $571.56 K
  • $674.76 K
  • $59.40 K
  • $55.83 K
  • $66.08 K
Y/Y
1%
5.13%
18.06%
12.81%
6.02%
18.35%

Assets & Liabilities | Cash Flow

Total Assets
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Total Assets
  • $352.58 B
  • $364.98 B
  • $359.24 B
  • $202.50 B
  • $221.70 B
  • $229.41 B
Y/Y
0.05%
3.52%
1.57%
5.07%
9.48%
3.48%
Total Liabilities
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Total Liabilities
  • $290.44 B
  • $308.03 B
  • $285.51 B
  • $159.23 B
  • $171.28 B
  • $174.09 B
Y/Y
3.86%
6.06%
7.31%
2.3%
7.57%
1.64%
Capital Expenditures (Capex)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Capital Expenditures (Capex)
  • -$10.96 B
  • -$9.45 B
  • -$12.72 B
  • -$3.99 B
  • -$4.06 B
  • -$4.21 B
Y/Y
2.34%
13.8%
34.59%
39.12%
1.68%
3.78%

Profitability

Operating Income Margin (%)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Operating Income Margin (%)
  • 29.82%
  • 31.51%
  • 31.97%
  • 11.87%
  • 9.28%
  • 10.86%
Y/Y
1.54%
5.66%
1.46%
2.07%
21.77%
16.98%
Net Income Margin (%)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Net Income Margin (%)
  • 25.31%
  • 23.97%
  • 26.92%
  • 9.16%
  • 7.45%
  • 8.81%
Y/Y
0.01%
5.28%
12.28%
3.02%
18.63%
18.2%
EBITDA
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
EBITDA
  • $125.82 B
  • $134.66 B
  • $144.43 B
  • $14.99 B
  • $15.96 B
  • $17.34 B
Y/Y
5.5%
7.03%
7.25%
12.09%
6.47%
8.68%
Free Cash Flow (FCF)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Free Cash Flow (FCF)
  • $99.58 B
  • $108.81 B
  • $98.77 B
  • -$1.94 B
  • $4.87 B
  • $10.88 B
Y/Y
10.64%
9.26%
9.23%
137.72%
350.64%
123.44%

Ratios

Return on Equity (ROE)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Return on Equity (ROE)
  • 156.08%
  • 164.59%
  • 151.91%
  • 15.23%
  • 12.79%
  • 13.96%
Y/Y
20.76%
5.46%
7.7%
2.36%
16.03%
9.1%
Return on Assets (ROA)
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Return on Assets (ROA)
  • 27.51%
  • 25.68%
  • 31.18%
  • 3.23%
  • 2.85%
  • 3.23%
Y/Y
2.77%
6.64%
21.4%
8.46%
11.81%
13.67%
Debt to Equity
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Debt to Equity
  • 199.42%
  • 209.06%
  • 152.41%
  • 61.58%
  • 53.89%
  • 51.32%
Y/Y
23.73%
4.83%
27.1%
2.52%
12.5%
4.75%

Valuation

Enterprise Value
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Enterprise value
  • $2.79 T
  • $3.58 T
  • $3.79 T
  • $113.43 B
  • $119.08 B
  • $157.62 B
Y/Y
9.47%
28.49%
5.76%
2.62%
4.98%
32.37%
Enterprise value to Revenue
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Enterprise value to Revenue
  • 7.28
  • 9.17
  • 9.11
  • 1.51
  • 1.41
  • 1.87
Y/Y
12.62%
25.94%
0.62%
11.78%
6.96%
33.02%
Enterprise value to EBITDA
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Enterprise value to EBITDA
  • 22.17
  • 26.62
  • 26.25
  • 7.57
  • 7.46
  • 9.09
Y/Y
15.84%
20.05%
1.39%
8.45%
1.4%
21.8%

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