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Apple Competitors & Alternatives

Apple competitors and alternatives include Sony Group Corporation, etc.…

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Company
Company
Ticker
AAPL
SONY
Headquarter
Cupertino ,CA
US
Tokyo
JP
CEO
Timothy D. Cook
Hiroki Totoki
Industry
Consumer Electronics
Consumer Electronics
Stock Price
Stock Price
Market Cap
Market Cap
$4.28 T
$120.90 B
Employees
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Employees
  • 161.00 K
  • 164.00 K
  • 166.00 K
  • 110.00 K
  • 113.00 K
  • 112.30 K
Y/Y
1.83%
1.86%
1.22%
1.01%
2.73%
0.62%

Income Statement

Revenue
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Revenue
  • $383.29 B
  • $391.04 B
  • $416.16 B
  • $84.63 B
  • $84.22 B
  • $83.36 B
Y/Y
2.8%
2.02%
6.43%
12.83%
0.49%
1.02%
Revenue by Products / Services
Years
  • 2025
  • 2025
Revenue by Geography
Years
  • 2025
  • 2025
Research and Development
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Research and Development
  • $29.92 B
  • $31.37 B
  • $34.55 B
  • -
  • -
  • -
Y/Y
13.96%
4.86%
10.14%
100%
0%
0%
Operating Income
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Operating Income
  • $114.30 B
  • $123.22 B
  • $133.05 B
  • $7.86 B
  • $9.15 B
  • $10.33 B
Y/Y
4.3%
7.8%
7.98%
7.18%
16.41%
12.89%
Tax Rate (%)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Tax Rate (%)
  • 14.72%
  • 24.09%
  • 15.61%
  • 22.71%
  • 21.30%
  • 25.81%
Y/Y
9.17%
63.67%
35.2%
10.19%
6.25%
21.2%
Net Income
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Net Income
  • $97.00 B
  • $93.74 B
  • $112.01 B
  • $6.31 B
  • $7.42 B
  • -$2.18 B
Y/Y
2.81%
3.36%
19.5%
3.45%
17.62%
129.42%
Revenue Per Employee
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Revenue Per Employee
  • $2.38 M
  • $2.38 M
  • $2.51 M
  • $681.90 K
  • $748.98 K
  • $749.96 K
Y/Y
0.99%
0.16%
5.14%
15.15%
9.84%
0.13%
Net Income Per Employee
Years
  • 2023
  • 2024
  • 2025
  • 2023
  • 2024
  • 2025
Net Income Per Employee
  • $602.45 K
  • $571.56 K
  • $674.76 K
  • $59.40 K
  • $55.83 K
  • $66.08 K
Y/Y
1%
5.13%
18.06%
12.81%
6.02%
18.35%

Assets & Liabilities | Cash Flow

Total Assets
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Total Assets
  • $352.58 B
  • $364.98 B
  • $359.24 B
  • $221.70 B
  • $229.41 B
  • $99.23 B
Y/Y
0.05%
3.52%
1.57%
9.48%
3.48%
56.74%
Total Liabilities
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Total Liabilities
  • $290.44 B
  • $308.03 B
  • $285.51 B
  • $171.28 B
  • $174.09 B
  • $45.37 B
Y/Y
3.86%
6.06%
7.31%
7.57%
1.64%
73.94%
Capital Expenditures (Capex)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Capital Expenditures (Capex)
  • -$10.96 B
  • -$9.45 B
  • -$12.72 B
  • -$4.06 B
  • -$4.21 B
  • -$3.06 B
Y/Y
2.34%
13.8%
34.59%
1.68%
3.78%
27.36%

Profitability

Operating Income Margin (%)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Operating Income Margin (%)
  • 29.82%
  • 31.51%
  • 31.97%
  • 9.28%
  • 10.86%
  • 12.39%
Y/Y
1.54%
5.66%
1.46%
21.77%
16.98%
14.05%
Net Income Margin (%)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Net Income Margin (%)
  • 25.31%
  • 23.97%
  • 26.92%
  • 7.45%
  • 8.81%
  • -2.62%
Y/Y
0.01%
5.28%
12.28%
18.63%
18.2%
129.73%
EBITDA
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
EBITDA
  • $125.82 B
  • $134.66 B
  • $144.43 B
  • $15.96 B
  • $17.34 B
  • $18.21 B
Y/Y
5.5%
7.03%
7.25%
6.47%
8.68%
5.03%
Free Cash Flow (FCF)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Free Cash Flow (FCF)
  • $99.58 B
  • $108.81 B
  • $98.77 B
  • $4.87 B
  • $10.88 B
  • $9.94 B
Y/Y
10.64%
9.26%
9.23%
350.64%
123.44%
8.66%

Ratios

Return on Equity (ROE)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Return on Equity (ROE)
  • 156.08%
  • 164.59%
  • 151.91%
  • 12.79%
  • 13.96%
  • -4.25%
Y/Y
20.76%
5.46%
7.7%
16.03%
9.1%
130.45%
Return on Assets (ROA)
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Return on Assets (ROA)
  • 27.51%
  • 25.68%
  • 31.18%
  • 2.85%
  • 3.23%
  • -2.20%
Y/Y
2.77%
6.64%
21.4%
11.81%
13.67%
168.02%
Debt to Equity
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Debt to Equity
  • 199.42%
  • 209.06%
  • 152.41%
  • 53.89%
  • 51.32%
  • 20.56%
Y/Y
23.73%
4.83%
27.1%
12.5%
4.75%
59.93%

Valuation

Enterprise Value
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Enterprise value
  • $2.79 T
  • $3.58 T
  • $3.79 T
  • $119.08 B
  • $157.62 B
  • $122.19 B
Y/Y
9.47%
28.49%
5.76%
4.98%
32.37%
22.48%
Enterprise value to Revenue
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Enterprise value to Revenue
  • 7.28
  • 9.17
  • 9.11
  • 1.41
  • 1.87
  • 1.44
Y/Y
12.62%
25.94%
0.62%
6.96%
33.02%
22.91%
Enterprise value to EBITDA
Years
  • 2023
  • 2024
  • 2025
  • 2024
  • 2025
  • 2026
Enterprise value to EBITDA
  • 22.17
  • 26.62
  • 26.25
  • 7.46
  • 9.09
  • 6.60
Y/Y
15.84%
20.05%
1.39%
1.4%
21.8%
27.35%

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