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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Apple's Revenue by Region

In fiscal year 2024, Apple's revenue by geographical region are as follows:

  • Americas Segment: $167.05B
  • Europe Segment: $101.33B
  • Greater China Segment: $66.95B
  • Japan Segment: $25.05B

Learn more about Apple’s Revenue by Products

Check out competitors to Apple in a side-by-side comparison.

Explore additional financial metrics for Apple.

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The above chart shows Apple's revenue percentage share by geographical region.

In fiscal year 2022, Apple's revenue by region is as follows:

  • Americas Segment generated $169.66B in revenue, representing 43.02% of its total revenue.
  • Europe Segment generated $95.12B in revenue, representing 24.12% of its total revenue.
  • Greater China Segment generated $74.20B in revenue, representing 18.82% of its total revenue.
  • Japan Segment generated $25.98B in revenue, representing 6.59% of its total revenue.
  • Rest of Asia Pacific Segment generated $29.38B in revenue, representing 7.45% of its total revenue.

The biggest region for Apple is the Americas Segment, which represents 43.02% of its total revenue.
The smallest region for Apple is the Japan Segment, which represents 6.59% of its total revenue.

The above chart shows Apple's revenue percentage share by geographical region.

In fiscal year 2023, Apple's revenue by region is as follows:

  • Americas Segment generated $162.56B in revenue, representing 42.41% of its total revenue.
  • Europe Segment generated $94.29B in revenue, representing 24.6% of its total revenue.
  • Greater China Segment generated $72.56B in revenue, representing 18.93% of its total revenue.
  • Japan Segment generated $24.26B in revenue, representing 6.33% of its total revenue.
  • Rest of Asia Pacific Segment generated $29.62B in revenue, representing 7.73% of its total revenue.

The biggest region for Apple is the Americas Segment, which represents 42.41% of its total revenue.
The smallest region for Apple is the Japan Segment, which represents 6.33% of its total revenue.

The above chart shows Apple's revenue percentage share by geographical region.

In fiscal year 2024, Apple's revenue by region is as follows:

  • Americas Segment generated $167.05B in revenue, representing 46.35% of its total revenue.
  • Europe Segment generated $101.33B in revenue, representing 28.12% of its total revenue.
  • Greater China Segment generated $66.95B in revenue, representing 18.58% of its total revenue.
  • Japan Segment generated $25.05B in revenue, representing 6.95% of its total revenue.

The biggest region for Apple is the Americas Segment, which represents 46.35% of its total revenue.
The smallest region for Apple is the Japan Segment, which represents 6.95% of its total revenue.
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Summary Table

Geography (Percent Share) 2022 2023 2024
Americas Segment 43.02% 42.41% 46.35%
Europe Segment 24.12% 24.6% 28.12%
Greater China Segment 18.82% 18.93% 18.58%
Japan Segment 6.59% 6.33% 6.95%
Rest of Asia Pacific Segment 7.45% 7.73% 0%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Apple.

In fiscal year 2024, the Americas Segment generated the most revenue ($167.05B), and the Japan Segment generated the least revenue ($25.05B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Americas Segment revenue increased 2.76% ($4.49B) from $162.56B (in 2023) to $167.05B (in 2024).
  • Europe Segment revenue increased 7.46% ($7.03B) from $94.29B (in 2023) to $101.33B (in 2024).
  • Greater China Segment revenue decreased -7.73% ($5.61B) from $72.56B (in 2023) to $66.95B (in 2024).
  • Japan Segment revenue increased 3.28% ($795.00M) from $24.26B (in 2023) to $25.05B (in 2024).
  • Rest of Asia Pacific Segment revenue decreased -100% ($29.62B) from $29.62B (in 2023) to $0.00 (in 2024).
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    Summary Table

    Region 2022 2023 2024
    Americas Segment $169.66B - $162.56B
    4.18%
    $167.05B
    2.76%
    Europe Segment $95.12B - $94.29B
    0.87%
    $101.33B
    7.46%
    Greater China Segment $74.20B - $72.56B
    2.21%
    $66.95B
    7.73%
    Japan Segment $25.98B - $24.26B
    6.62%
    $25.05B
    3.28%
    Rest of Asia Pacific Segment $29.38B - $29.62B
    0.82%
    - -
    Total Revenue $394.33B - $383.29B
    2.80%
    $360.38B
    5.98%