Apple's Revenue by Region
In fiscal year 2025, Apple's revenue by geographical region are as follows:
- Americas Segment: $178.35 B
- Europe Segment: $111.03 B
- Greater China Segment: $64.38 B
- Japan Segment: $28.70 B
- Rest of Asia Pacific Segment: $33.70 B
Learn more about Apple’s Revenue by Products
Check out competitors to Apple in a side-by-side comparison.
Explore additional financial metrics for Apple.
Apple's Revenue Share by Region
| Americas Segment | 162560000000 |
|---|---|
| Europe Segment | 94294000000 |
| Greater China Segment | 72559000000 |
| Japan Segment | 24257000000 |
| Rest of Asia Pacific Segment | 29615000000 |
| Americas Segment | 167045000000 |
|---|---|
| Europe Segment | 101328000000 |
| Greater China Segment | 66952000000 |
| Japan Segment | 25052000000 |
| Rest of Asia Pacific Segment | 30658000000 |
| Americas Segment | 178353000000 |
|---|---|
| Europe Segment | 111032000000 |
| Greater China Segment | 64377000000 |
| Japan Segment | 28703000000 |
| Rest of Asia Pacific Segment | 33696000000 |
The above chart shows Apple's revenue percentage share by geographical region.
In fiscal year 2023, Apple's revenue by region is as follows:
- Americas Segment generated $162.56 B in revenue, representing 42.41% of its total revenue.
- Europe Segment generated $94.29 B in revenue, representing 24.6% of its total revenue.
- Greater China Segment generated $72.56 B in revenue, representing 18.93% of its total revenue.
- Japan Segment generated $24.26 B in revenue, representing 6.33% of its total revenue.
- Rest of Asia Pacific Segment generated $29.62 B in revenue, representing 7.73% of its total revenue.
The biggest region for Apple is the Americas Segment, which represents 42.41% of its total revenue.
The smallest region for Apple is the Japan Segment, which represents 6.33% of its total revenue.
The above chart shows Apple's revenue percentage share by geographical region.
In fiscal year 2024, Apple's revenue by region is as follows:
- Americas Segment generated $167.05 B in revenue, representing 42.72% of its total revenue.
- Europe Segment generated $101.33 B in revenue, representing 25.91% of its total revenue.
- Greater China Segment generated $66.95 B in revenue, representing 17.12% of its total revenue.
- Japan Segment generated $25.05 B in revenue, representing 6.41% of its total revenue.
- Rest of Asia Pacific Segment generated $30.66 B in revenue, representing 7.84% of its total revenue.
The biggest region for Apple is the Americas Segment, which represents 42.72% of its total revenue.
The smallest region for Apple is the Japan Segment, which represents 6.41% of its total revenue.
The above chart shows Apple's revenue percentage share by geographical region.
In fiscal year 2025, Apple's revenue by region is as follows:
- Americas Segment generated $178.35 B in revenue, representing 42.86% of its total revenue.
- Europe Segment generated $111.03 B in revenue, representing 26.68% of its total revenue.
- Greater China Segment generated $64.38 B in revenue, representing 15.47% of its total revenue.
- Japan Segment generated $28.70 B in revenue, representing 6.9% of its total revenue.
- Rest of Asia Pacific Segment generated $33.70 B in revenue, representing 8.1% of its total revenue.
The biggest region for Apple is the Americas Segment, which represents 42.86% of its total revenue.
The smallest region for Apple is the Japan Segment, which represents 6.9% of its total revenue.
Summary Table
| Geography (Percent Share) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Americas Segment | 42.41% | 42.72% | 42.86% |
| Europe Segment | 24.6% | 25.91% | 26.68% |
| Greater China Segment | 18.93% | 17.12% | 15.47% |
| Japan Segment | 6.33% | 6.41% | 6.9% |
| Rest of Asia Pacific Segment | 7.73% | 7.84% | 8.1% |
| Total Revenue | 100% | 100% | 100% |
Apple's Regions Revenue Trend
The above chart shows the revenue trend of different segments of Apple.
In fiscal year 2025, the Americas Segment generated the most revenue ($178.35 B), and the Japan Segment generated the least revenue ($28.70 B).
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
Summary Table
| Region | 2023 | 2024 | 2025 |
|---|---|---|---|
| Americas Segment | $162.56 B - |
$167.05 B
2.76%
|
$178.35 B
6.77%
|
| Europe Segment | $94.29 B - |
$101.33 B
7.46%
|
$111.03 B
9.58%
|
| Greater China Segment | $72.56 B - |
$66.95 B
7.73%
|
$64.38 B
3.85%
|
| Japan Segment | $24.26 B - |
$25.05 B
3.28%
|
$28.70 B
14.57%
|
| Rest of Asia Pacific Segment | $29.62 B - |
$30.66 B
3.52%
|
$33.70 B
9.91%
|
| Total Revenue | $383.29 B - |
$391.04 B
2.02%
|
$416.16 B
6.43%
|
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