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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Apple's Revenue by Region

In fiscal year 2024, Apple's revenue by geographical region are as follows:

  • Americas Segment: $167.05 B
  • Europe Segment: $101.33 B
  • Greater China Segment: $66.95 B
  • Japan Segment: $25.05 B
  • Rest of Asia Pacific Segment: $30.66 B

Learn more about Apple’s Revenue by Products

Check out competitors to Apple in a side-by-side comparison.

Explore additional financial metrics for Apple.

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Created with Highcharts 12.1.2Chart context menuApple's Revenue Share by Region42.72 %25.91 %17.12 %6.41 %7.84 %Americas SegmentEurope SegmentGreater China SegmentJapan SegmentRest of Asia Pacific Segment

The above chart shows Apple's revenue percentage share by geographical region.

In fiscal year 2022, Apple's revenue by region is as follows:

  • Americas Segment generated $169.66 B in revenue, representing 43.02% of its total revenue.
  • Europe Segment generated $95.12 B in revenue, representing 24.12% of its total revenue.
  • Greater China Segment generated $74.20 B in revenue, representing 18.82% of its total revenue.
  • Japan Segment generated $25.98 B in revenue, representing 6.59% of its total revenue.
  • Rest of Asia Pacific Segment generated $29.38 B in revenue, representing 7.45% of its total revenue.

The biggest region for Apple is the Americas Segment, which represents 43.02% of its total revenue.
The smallest region for Apple is the Japan Segment, which represents 6.59% of its total revenue.

The above chart shows Apple's revenue percentage share by geographical region.

In fiscal year 2023, Apple's revenue by region is as follows:

  • Americas Segment generated $162.56 B in revenue, representing 42.41% of its total revenue.
  • Europe Segment generated $94.29 B in revenue, representing 24.6% of its total revenue.
  • Greater China Segment generated $72.56 B in revenue, representing 18.93% of its total revenue.
  • Japan Segment generated $24.26 B in revenue, representing 6.33% of its total revenue.
  • Rest of Asia Pacific Segment generated $29.62 B in revenue, representing 7.73% of its total revenue.

The biggest region for Apple is the Americas Segment, which represents 42.41% of its total revenue.
The smallest region for Apple is the Japan Segment, which represents 6.33% of its total revenue.

The above chart shows Apple's revenue percentage share by geographical region.

In fiscal year 2024, Apple's revenue by region is as follows:

  • Americas Segment generated $167.05 B in revenue, representing 42.72% of its total revenue.
  • Europe Segment generated $101.33 B in revenue, representing 25.91% of its total revenue.
  • Greater China Segment generated $66.95 B in revenue, representing 17.12% of its total revenue.
  • Japan Segment generated $25.05 B in revenue, representing 6.41% of its total revenue.
  • Rest of Asia Pacific Segment generated $30.66 B in revenue, representing 7.84% of its total revenue.

The biggest region for Apple is the Americas Segment, which represents 42.72% of its total revenue.
The smallest region for Apple is the Japan Segment, which represents 6.41% of its total revenue.
Continue reading...

Summary Table

Geography (Percent Share) 2022 2023 2024
Americas Segment 43.02% 42.41% 42.72%
Europe Segment 24.12% 24.6% 25.91%
Greater China Segment 18.82% 18.93% 17.12%
Rest of Asia Pacific Segment 7.45% 7.73% 7.84%
Japan Segment 6.59% 6.33% 6.41%
Total Revenue 100% 100% 100%
Created with Highcharts 12.1.2Chart context menuApple's Regions Revenue TrendAmericas SegmentEurope SegmentGreater China SegmentJapan SegmentRest of Asia Pacific Segment202220232024$0$100B$200B$300B$400B$500BHighcharts.com

The above chart shows the revenue trend of different segments of Apple.

In fiscal year 2024, the Americas Segment generated the most revenue ($167.05 B), and the Japan Segment generated the least revenue ($25.05 B).

Created with Highcharts 12.1.2Chart context menuHighcharts.com

Apple's Revenue Growth Drivers

Americas SegmentEurope SegmentGreater China SegmentJapan SegmentRest of Asia Pacific Segment
$167.05B 2.76%
$101.33B 7.46%
$66.95B 7.73%
$25.05B 3.28%
$30.66B 3.52%

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Americas Segment revenue increased 2.76% ($4.49 B) from $162.56 B (in 2023) to $167.05 B (in 2024).
  • Europe Segment revenue increased 7.46% ($7.03 B) from $94.29 B (in 2023) to $101.33 B (in 2024).
  • Greater China Segment revenue decreased -7.73% ($5.61 B) from $72.56 B (in 2023) to $66.95 B (in 2024).
  • Japan Segment revenue increased 3.28% ($795.00 M) from $24.26 B (in 2023) to $25.05 B (in 2024).
  • Rest of Asia Pacific Segment revenue increased 3.52% ($1.04 B) from $29.62 B (in 2023) to $30.66 B (in 2024).
    • Continue reading...

    Summary Table

    Region 2022
    Value Change
    		2023
    Value Change
    		2024
    Value Change
    Americas Segment $169.66 B - $162.56 B
    4.18%
    		$167.05 B
    2.76%
    Europe Segment $95.12 B - $94.29 B
    0.87%
    		$101.33 B
    7.46%
    Greater China Segment $74.20 B - $72.56 B
    2.21%
    		$66.95 B
    7.73%
    Japan Segment $25.98 B - $24.26 B
    6.62%
    		$25.05 B
    3.28%
    Rest of Asia Pacific Segment $29.38 B - $29.62 B
    0.82%
    		$30.66 B
    3.52%
    Total Revenue $394.33 B - $383.29 B
    2.80%
    		$391.04 B
    2.02%

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