Hyatt Mission Statement Analysis

• Company: Hyatt Hotels Corporation  
• CEO: Mark Hoplamazian
• Year founded: 1957
• Headquarters: Chicago, Illinois, USA
• Number of Employees: 227,000
• Type: Public
• Ticker Symbol: H
• Market Cap (Dec 2025): $12.67 Billion
• Annual Revenue (2024): $6.65 Billion
• Profit | Net income (2024): $1.30 Billion

Products & Services: Hotels & Resorts | Restaurants & Bars | Property Management System & Tech Services | Meeting & Event Spaces | Loyalty Program | Destination Management Services | Vacations & Experiences

Competitors: Hilton | Marriott | IHG | Accor | Wyndham | Taj Hotels | Starwood | Shangri-La Hotels | Radisson | Oberoi Hotels | Four Seasons | Rosewood Hotels & Resorts | Fairmont

Did you know? Hyatt had over 1,300 hotels along with an all-inclusive properties in over 76 countries spread across six continents as of Sep 2023.

Hyatt is a Chicago, Illinois-based multinational hospitality company founded in Sep 1957 by Jay Pritzker. The company manages and franchises hotels, resorts, and vacation properties under Timeless, Boundless, Independent, and Inclusive Collections. Its brands include Hyatt, UrCove, Miraval, Alila, Andaz, Thompson, Centric, Unbound, JdV, Ziva, Zilara, and Dream Hotels. Zoëtry, Secrets, Alua, Breathless, Alua, and Sunscape are Hyatt’s resorts and spas. Each adheres to Hyatt Hotels Corp’s mission, values, and sustainability goals, driving growth and success company-wide. In June 2023, Hyatt acquired the London-based Mr. & Mrs. Smith travel platform, which offers direct booking access to over 1,500 boutique and luxury properties. [1]

Hyatt is a global hospitality leader with over 1,300 hotels and all-inclusive properties in 76 countries across six continents. Its Timeless Collection includes Grand Hyatt, Park Hyatt, Hyatt Regency,Hyatt Studios, Hyatt, Hyatt Residence Club, Hyatt Place, Hyatt House, and UrCove. The flagship Park Hyatt luxury brand has 45 properties in 25 countries globally. In 2024, Hyatt Hotels Corporation generated $6.65 billion in annual revenue, with a profit of $1.30 billion. Its revenue increased by around $1.65 billion from 2019. [2]

Image Source: Bullfincher.io

To understand why Hyatt is so successful, lets take a deep dive into its mission statement, values, and sustainability goals:

Hyatt’s Mission Statement

To care for people so they can be their best. [3]

Here is our analysis of Hyatt’s mission statement:

1. People-first culture

Hyatt is committed to cultivating a workplace where colleagues can be their best selves. The company fosters a people-first culture and environment that enables employees to discover what makes them happy, healthy, and fulfilled. This approach helps Hyatt attract and retain top talent. In Apr 2024, Hyatt was recognized on Fortune’s “100 Best Companies to Work For” annual list. The company has been featured on this prestigious list for 11 years, making it one of the longest-ranked hospitality brands. [4]

2. Care for guests

Hyatt strives to offer world-class customer service. “Care is at the heart of its business.” The company leverages its massive global network to provide captivating and awe-inspiring properties and excellent service to travelers worldwide. In Jul 2024, Hyatt won 34 awards in the Travel + Leisure 2024 World’s Best Awards.

Park Hyatt Siem Reap, Hyatt Regency Koh Samui, Alila Hinu Bay, Alila Villas Uluwatu, and Mission Pacific Beach Resort featured in the “Top 100 Best Hotels in the World” list. Five Hyatt properties won No. 1 in their categories, including Thompson Nashville and Thompson Seattle. [5]

3. Distinct guest experience

Hyatt seeks to distinguish itself through personalized experiences. The company achieves this mission by refining its brands to cater to specific guest segments and needs. For example, Hyatt’s Boundless Collection hotels deliver world-class, compelling experiences to excite and inspire guests. Timeless Collection hotels are perfect for travelers seeking impeccable service and innovative amenities.

Hyatt’s Inclusive Collection offers immersive, elevated experiences blended seamlessly with other offers. Its Independent Collection hotels are unique and deliver distinct and enriching experiences. In Jul 2024, Hyatt acquired Me and All Hotel Flims and integrated it into its global Lifestyle portfolio. Leisure travelers can stay at the Me and All Hotel in Flims, Switzerland, to explore stunning alpine scenery and enjoy recreational opportunities such as skiing and biking. [6]

4. Global hospitality leader

Hyatt is one of the world’s best hospitality brands. Its Inclusive Collection offers the largest assortment of luxury all-inclusive resorts worldwide. The company seeks to strengthen its position as a global hospitality leader. In 2024, Hyatt purchased the Me and All Lifestyle brand and agreed to acquire Standard International. The company plans to open several locations within two years, including Park Hyatt hotels in Los Cabos, Johannesburg, Kuala Lumpur, Pho Quoc, and Taipei. These acquisitions and new openings will strengthen Hyatt’s global leadership. [7]

Checkout: Largest Global Hotel Companies by Market Cap

Hyatt’s Values

Hyatt strives to make a difference in the lives of employees and guests. The company values respect, integrity, humility, empathy, creativity, and fun. These principles are ingrained in Hyatt’s DNA. [8]

Here is an in-depth analysis of Hyatt’s values:

1. Respect

Hyatt values respectful and meaningful interactions, relationships, and operations. It strives to create the world’s most hospitable company that embraces all cultures, races, genders, sexual orientations, ages, abilities, and perspectives. For example, Hyatt’s diverse workforce has over 206,000 individuals across 70 countries. Its values foster a culture of inclusivity, ensuring all employees feel valued, respected, and empowered. Hyatt believes that empowering workers to be their best ensures they deliver exceptional care to guests. [9]

2. Integrity

Hyatt values ethical conduct, transparency, and accountability. These principles guide Hyatt’s decision-making, operations, and interactions. For example, the company acts with integrity by protecting guests’ information and privacy. In 2024, Newsweek Magazine named Hyatt to its Most Trustworthy Companies in America list. Hyatt was also featured on Fortune’s 2024 World’s Most Admired Companies list. [10]

3. Humility

Hyatt acknowledges its humble beginnings and adheres to its founder’s principles. The company started as a family business when the Pritzkers bought the first Hyatt House in 1957. Brothers Jay and Donald Pritzker expanded the venture into one of the world’s leading hospitality companies. Hyatt states, “As we continue to grow, we don’t lose sight of what’s most important – people.” Humility liberates workers from distracting insecurities, ensuring they achieve their best and deliver excellent customer service. [11]

4. Empathy

Hyatt’s culture is founded on the practice of empathy. Employees apply this value by listening and caring for guests, creating a sense of belonging and community. It fosters human connections to drive growth. “When we apply empathy in our business,” quoted Mark Hoplamazian, the president and CEO – Hyatt Hotels Corp., “We think about it as the essential capacity to bring humanity back into hospitality.” The company uses the equation: Empathy plus action equals care. This equation reminds Hyatt to care for people so that they can do their best. [12]

5. Creativity

Hyatt values experimentation and creative ideas. It is one of the world’s most innovative hospitality companies. For example, Hyatt introduced its new “Be More Here” brand platform in Jan 2024 to help guests tap into the transformative powers of travel. The platform leverages Hyatt’s vibrant global brands and a loyalty program to reward members for experiencing the world. It encourages travelers to focus on meaningful connections and personal development. For example, guests can rely on Hyatt-MasterClass collaboration to access lessons on health and wellness, arts and entertainment, business, and culinary. [13]

6. Fun

Hyatt strives to make its hotels, resorts, and restaurants entertaining for all guests. Some locations offer karaoke, silent discos, aqua acrobatics, live bands, and family-friendly events. In Oct 2024, the Destination by Hyatt brand introduced its new “Roots to Reunion” program to redefine multigenerational family vacations. The program offers tailored, fun-filled travel experiences like skiing and beach getaways to help multigenerational families reconnect and rekindle connections. [14]

Checkout: Largest Hotel Companies in the world by Market Cap

Hyatt’s Sustainability Goals

Hyatt embedded World of Care across its business to advance care for the planet, people, and responsible business. World of Care is Hyatt’s Environmental, Social, and Governance (ESG) platform. It is defined by what is important to Hyatt’s colleagues, guests, customers, owners, investors, and communities. [15]

Hyatt set several sustainability goals and priorities in 2019, including:

• Minimise its Scope 1 and 2 emissions by 27.5% and Scope 3 by 53% per square meter by 2030 as compared to 2019.
• Reduce food waste by 50% per square meter by 2030 compared to 2019.
• Source 100% cage-free shell eggs and egg products by 2025.

How is Hyatt progressing on its sustainability goals?

1. Care for the Planet

Hyatt is committed to advancing environmental action to ensure its destinations are vibrant for its employees, guests, owners, investors, and communities. The company seeks to achieve this goal by accelerating efficiency measures and using more renewable energy and gray water. In 2023, Hyatt purchased Green-e Energy certified Renewable Energy Certificates and integrated onsite solar energy. Hyatt’s first electric beach-cleaning robot in Indonesia cleaned over 3,000 pounds of plastic and debris in 2023 to help protect local flora and fauna.

Hyatt brands implemented several strategies to minimize waste and increase recycling and composting. For example, 10 Hyatt hotels in Dubai reduced paper use by 48% by adopting QR code menus and digital business cards. Grand Hyatt Dubai achieved its goal to become a paperless property in Nov 2023, and Hyatt Regency Düsseldorf cut wasted bread by 77%. [16]

2. Care for People

Hyatt prioritizes the well-being of its colleagues, guests, customers, owners and communities. It’s committed to advancing a culture of opportunity. The company cares for people through several programs, including Change Starts Here, INSPIRIT, RiseHY, and NRFT Survivor Fund. INSPIRIT embraces equity and empowers female leadership growth. As of 2022, the INSPIRIT Mentoring Program has facilitated over 170 mentor and mentee relationships across 18 countries in the EMEA (Europe, Middle East, & Africa) region. Hyatt supplier diversity in 2022 surpassed its 2025 Change Starts Here 10% goal.

Hyatt offered over 14,000 personal and professional development courses in 2023, a 34% increase from 2022. Its employees completed over 52,000 courses in well-being, diversity, equity, inclusion, and other priority topics. In 2022, Hyatt helped launch the NRFT Survivor Fund and contributed $500,000 to support human trafficking survivors. [17]

3. Care for Responsible Business

Hyatt is committed to fulfilling its responsibility and creating fair, ethical, and transparent practices organization-wide. The company prioritizes integrity in business dealings, data privacy and security, and risk management protocols. In 2019, Hyatt embedded World of Care priorities within its Code of Business Conduct and Ethics. This move reflects Hyatt’s commitment to caring for responsible business and creates a framework for ethical decision-making. [18]

References

1. Hyatt Hotels Corporation (2024, Jun 2). Hyatt’s Transformative Growth Continues: More Markets, Segments, and Opportunities. Hyatt.com
2. Nguyen, T. (2024, Nov 1). Hyatt Hotels Corp revenue: 2019-2023. Statista
3. Hyatt Hotels Corporation. Hyatt: Our Culture. Hyatt.com
4. Hyatt Hotels Corp. (2024, Apr 4). Hyatt Celebrates 11th Consecutive Year on Fortune’s “100 Best Companies to Work For” List. Hyatt.com
5. Hyatt Hotels Corp (2024, Jul 24). Hyatt Rises to the Top: Global Hotels Take Home Top Honors in the Travel + Leisure 2024 World’s Best Awards. Hyatt.com
6. Hyatt Hotels Corporation (2024, Dec 13). Hyatt’s Me and All Hotel Flims, Switzerland, to be operated through the Lindner Hotel Group. Hyatt.com
7. Bown, C. (2024, Dec 16). Hyatt to grow its luxury and lifestyle presence. Top Hotel
8. Hyatt Hotels Corporation. Hyatt: Our Culture. Hyatt.com
9. TMI Editorial Team (2024, Sep 9). How Hyatt Creates a Culture of Belonging Through Their Talent Strategy. Talent Management Institute
10. Hyatt Hotels Corp (2024, Apr 8). Hyatt Celebrates 11th Consecutive Year on Fortune’s “100 Best Companies to Work For” List. Hospitality.net
11. Hyatt Hotels Corp. About Hyatt. Hyatt.com
12. O’Neill, S. (2023, Oct 5). Hyatt CEO Mark Hoplamazian links Empathy with Hotel Growth. Skift
13. Hyatt Hotels Corp (2024, Jan 18). Hyatt Invites Guests to “Be More Here” with New Global Brand Platform in 2024. Business Wire
14. Destination by Hyatt (2024, Oct 7). Destination by Hyatt Introduces New Limited-Time Programming for Multigenerational Families to Inspire Rekindling Connections. Business Wire
15. Creating a World of Care. Hyatt.com
16. Hyatt UAE (2023, Dec 7). Hyatt Hotels in Dubai marks milestones with Sustainability Efforts. MEA Markets
17. Hyatt Hotels Corporation (2023, Aug 2). Hyatt Shares Environmental and Social Impact Reporting, Eclipses Critical DE&I Goals, and Sustains Momentum with Key 2023 Initiatives. Business Wire
18. Hyatt Hotels Corp (2023). Hyatt 2023 World of Care Highlights. Hyatt.com
19. Featured Image by Sean Foster