CBRE Mission Statement Analysis

Company: CBRE Group, Inc.
CEO: Robert E. Sulentic
Year founded: 1906
Headquarters: Dallas, Texas, USA
Number of Employees: 140,000
Type: Public
Ticker Symbol: CBRE
Market Cap (Dec 2024): $39.32 Billion
Annual Revenue (2023): $35.77 Billion
Profit | Net income (2023): $986 Million

Did you know? CBRE (Coldwell Banker Richard Ellis) is the world’s most renouned and extensive commercial real estate services and investment firm.

CBRE is a Dallas, Texas-based commercial real estate services and investment firm. It helps clients manage their facilities, transactions, projects, properties, and investments. The firm also offers appraisal, valuation, property leasing and sales, consulting, and mortgage services. CBRE’s mission, values, and corporate responsibility strategy drive growth and success. As of December 2024, CBRE had over 140,000 employees and served clients in more than 100 countries. [1]

CBRE is the world’s profound commercial real estate services and investment firm. It is an S&P 500 and Fortune 500 company, serving around 90 of the Fortune 100. In 2024, CBRE generated $35.77 billion in annual revenue, with a profit of $986 million. Its yearly earnings increased by about $8.06 billion from 2019 to 2023. [2]

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To understand why CBRE is so successful, here is an in-depth analysis of its mission statement, values, and corporate responsibility strategy:

CBRE’s Mission Statement

To realize the potential of our clients, professionals, and partners by building the real estate solutions of the future. [3]

Here is our analysis of CBRE’s mission statement:

1. Exceptional services

CBRE serves real estate occupiers and investors across property types. The firm strives to deliver exceptional customer service to both segments. In Jun 2024, CBRE acquired Direct Line Global to enhance its facilities management services. Direct Line Global offers design, maintenance, installation, and management blend for data center owners and operators.

CBRE plans to leverage Direct Line’s data center infrastructure and technical capabilities to improve its services. This acquisition delivers data center solutions that no other provider can match. For example, Direct Line enhances CBRE’s offerings in asset classes that benefit from increased global economy digitization. It complements CBRE’s existing data center management services with best-in-class technical capabilities. [4]

2. Maximizing value for clients

CBRE is committed to realizing the potential of its clients, professionals, and partners. Customers can leverage CBRE’s market knowledge, proprietary tech, and multi-dimensional perspectives to transform their businesses and capitalize on more opportunities. In 2022, CBRE partnered with Microsoft to provide an enhanced tech suite to serve large retailers and companies with distributed-site footprints.

CBRE-Microsoft collaboration allows CBRE to leverage Dynamics 365 Field Service tech to transform its fmPilot integrated retail facility management platform. This next-gen fmPilot streamlines operational performance and connectivity between assets, improving clients’ outcomes. For example, clients can leverage the new solution to access real-time remote expert support, IoT and AI applications, and intelligent workflow automation. It helps CBRE customers achieve material cost efficiencies and maximize value for money. [5]

3. Innovative real estate solutions

CBRE seeks to develop cutting-edge products of the future to help clients, professionals, and partners achieve the best outcomes. The company instills confidence in today’s decisions and re-imagines tomorrow’s solutions. In Nov 2021, CBRE acquired a 60% ownership stake in Turner & Townsend to create the premier program, project, and cost management capability. This acquisition integrates products from two industry-leading providers into one innovative real estate solution.

CBRE combined its Project Management business with Turner & Townsend in Jun 2024, creating a unified solution with unmatched capabilities. The integrated product serves clients in 60 countries across all property types, including data centers, infrastructure, life sciences, and renewable energy. It also maximizes value for CBRE’s partners and shareholders. In 2023, CBRE’s Project Management business with Turner & Townsend generated around $3 billion in net revenue. [6]

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CBRE’s Values

CBRE believes enduring success is built on a foundation of responsible business practices. The company nurtures a culture of respect, integrity, service, and excellence (RISE). RISE values shape CBRE’s approach to every opportunity, benefiting its business, employees, and clients. [7]

How does CBRE apply its RISE values?

1. Respect

CBRE values respectful interactions and relationships. The firm considers others’ ideas in its actions and shares information openly to inspire trust and encourage collaboration.

It strives to create a respectful and inclusive workplace where everyone is treated with dignity, valued for their contributions, and empowered to succeed. In Dec 2023, CBRE was named a Leader in LGBTQ+ Workplace Inclusion for the 10^th time, scoring 100 on HRCF’s 2023-2024 Corporate Equality Index (CEI). This recognition underscores CBRE’s commitment to creating a workplace where everyone feels secure, safe, valued, and respected. [8]

2. Integrity

CBRE values trustworthy relationships and ethical business operations. The firm asserts that no one individual, deal, or client is bigger than its commitment to its company and principles. In Mar 2024, CBRE received the 2024 World’s Most Ethical Companies recognition from Ethisphere. It underscores CBRE’s dedication to ethics and integrity. The company has earned this honor 11 times. [9]

3. Service

CBRE is committed to addressing clients’ challenges. The company handles each issue with diligence and enthusiasm. Its service delivery approach helps nurture long-term partnerships by connecting the right people, capital, and opportunities. In Jun 2024, CBRE partnered with Climate X to expand climate risk data capabilities. CBRE’s sustainability specialists can use the Climate X platform to translate risk scenarios and hazards to help clients pinpoint and evaluate potential threats. This service accelerates sustainability planning, reporting, and decision-making for property investors and occupiers. [10]

4. Excellence

CBRE is committed to creating winning outcomes for its clients, employees, and shareholders. The firm hires top talent and helps them succeed in a culture that encourages creative thinking and collaboration. This approach delivers innovative solutions that surpass customers’ expectations. In Mar 2024, Fortune named CBRE on its annual “America’s Most Innovative Companies” list. CBRE was the only commercial real estate services company on the 2024 roster. [11]

Checkout: Largest Global Real Estate Companies by Market Cap

CBRE’s Corporate Responsibility Strategy

CBRE leads by example and leverages its real estate industry leadership to advocate for communities and the planet. The firm made responsible practices the founding blocks of its global operations. CBRE’s corporate responsibility strategy focuses on environmental and social sustainability and governance. [12]

CBRE seeks to achieve net zero carbon emissions by 2040. How is the company progressing toward this sustainability?

Environmental Sustainability

CBRE seeks to transition to a low-carbon future by maximizing energy efficiency and shifting to renewable energy and electrification. The company will leverage this strategy to achieve net zero carbon emissions by 2040. As of 2023, CBRE had reduced its operational carbon emissions by 24% since 2019 and saved $124 million through energy efficiency and decarbonization projects for its clients. It has transitioned 46,500 buildings to managed energy and sustainability.

CBRE is committed to reducing emissions across its corporate operations and customer base. The company supports its clients with proactive, end-to-end solutions to warrant them to achieve their sustainability goals. In Jun 2024, CBRE was named to Forbes’ Net Zero Leaders list. It is one of the highest-ranked commercial real estate services company on the roster. [13]

Social Sustainability

CBRE’s social sustainability efforts focus on people empowerment along with nurturing a culture of diversity and inclusion. The firm upholds human rights and supports communities through philanthropy and volunteerism. In 2023, CBRE delivered 1.7 million hours of employee learning and spent $3.2 billion with small and diverse suppliers. Its Employee Business Resource Groups had over 25K members as of 2023. The firm creates opportunities for all team members to thrive and succeed. [14]

Governance

CBRE’s governance strategy is guided by RISE (Respect, Integrity, Service and Excellence) values. The firm focuses to uphold the highest standards of ethics and integrity across business operations. Its corporate governance framework drives decision-making company-wide and helps deliver outstanding client outcomes. In Oct 2024, CBRE was named to 3BL’s annual 100 Best Corporate Citizens ranking for the sixth time. This honor recognizes the firm’s efforts to grow its business ethically, sustainably, and responsibly. CBRE was No. 3 on Barron’s list of the 100 most sustainable US-based companies for 2024. [15]

References

CBRE (2024, Dec 9). CBRE Group, Inc. presents at the Goldman Sachs 2024 Financial Services Conference. Business Wire
Nguyen, T. (2024, Nov 1). CBRE Group, Inc. revenue 2019-2023. Statista
CBRE Group, Inc. CBRE: About us. CBRE.com
CBRE Group, Inc. (2024, Jun 18). CBRE enhances Data Center Capabilities with the acquisition of Direct Line Global. Business Wire
CBRE Group, Inc. (2022, Apr 26). CBRE partners with Microsoft to offer enhanced facilities management and maintenance services. CBRE.com
CBRE Group, Inc. (2024, Jun 24). CBRE combines Project Management Business with its Turner & Townsend Subsidiary. CBRE.com
CBRE Group, Inc. Our Culture and History. CBRE.com
CBRE Group, Inc. (2023, Dec 1). CBRE marks a decade of Top Performance in support of LGBTQ+ Workplace Equality. CBRE.com
CBRE Group, Inc. (2024, Mar 4). CBRE was named one of the 2024 World’s Most Ethical Companies for 11th year. CBRE.com
CBRE Group, Inc. (2024, Jun 13). CBRE expands climate risk assessment capabilities with the Climate X agreement, enabling enhanced actionable sustainability insights. CBRE.com
CBRE Group, Inc. (2024, Mar 27). Fortune names CBRE one of America’s Most Innovative Companies. CBRE.com
CBRE Group, Inc. Corporate Responsibility. CBRE.com
CBRE Group, Inc. (2024, Jun 5). Forbes Names CBRE a Net Zero Leader for the Second Consecutive Year. CBRE.com
CBRE Group, Inc. (2024, May 21). 2023 Corporate Responsibility Report. CBRE.com
CBRE Group, Inc. (2024, Oct 10). CBRE was named to the 100 Best Corporate Citizens of 2024. CBRE.com
Featured Image by Brian Babb

CBRE Mission Statement Analysis