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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Meta Platforms (Facebook)'s Revenue by Segment

In fiscal year 2025, Meta Platforms (Facebook)'s revenue by segment (products & services) are as follows:

  • Advertising: $196.18 B
  • Other revenue: $2.58 B
  • Reality Labs: $2.21 B

Learn more about Meta Platforms (Facebook)โ€™s Revenue by Geography

Check out competitors to Meta Platforms (Facebook) in a side-by-side comparison.

Explore additional financial metrics for Meta Platforms (Facebook).

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Last Updated: Dec 31, 2025 |

The above chart shows Meta Platforms (Facebook)'s revenue percentage share by segment (products and services).

In fiscal year 2023, Meta Platforms (Facebook)'s revenue by segment is as follows:

  • Advertising generated $131.95 B in revenue, representing 97.81% of its total revenue.
  • Other revenue generated $1.06 B in revenue, representing 0.78% of its total revenue.
  • Reality Labs generated $1.90 B in revenue, representing 1.41% of its total revenue.

The biggest segment for Meta Platforms (Facebook) is the Advertising, which represents 97.81% of its total revenue.
The smallest segment for Meta Platforms (Facebook) is the Other revenue, which represents 0.78% of its total revenue.

The above chart shows Meta Platforms (Facebook)'s revenue percentage share by segment (products and services).

In fiscal year 2024, Meta Platforms (Facebook)'s revenue by segment is as follows:

  • Advertising generated $160.63 B in revenue, representing 97.65% of its total revenue.
  • Other revenue generated $1.72 B in revenue, representing 1.05% of its total revenue.
  • Reality Labs generated $2.15 B in revenue, representing 1.3% of its total revenue.

The biggest segment for Meta Platforms (Facebook) is the Advertising, which represents 97.65% of its total revenue.
The smallest segment for Meta Platforms (Facebook) is the Other revenue, which represents 1.05% of its total revenue.

The above chart shows Meta Platforms (Facebook)'s revenue percentage share by segment (products and services).

In fiscal year 2025, Meta Platforms (Facebook)'s revenue by segment is as follows:

  • Advertising generated $196.18 B in revenue, representing 97.62% of its total revenue.
  • Other revenue generated $2.58 B in revenue, representing 1.29% of its total revenue.
  • Reality Labs generated $2.21 B in revenue, representing 1.1% of its total revenue.

The biggest segment for Meta Platforms (Facebook) is the Advertising, which represents 97.62% of its total revenue.
The smallest segment for Meta Platforms (Facebook) is the Reality Labs, which represents 1.1% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024 2025
Reality Labs 1.41% 1.3% 1.1%
Advertising 97.81% 97.65% 97.62%
Other revenue 0.78% 1.05% 1.29%
Total Revenue 100% 100% 100%
Last Updated: Dec 31, 2025 |
Last Updated: Dec 31, 2025 |

The above chart shows the revenue trend of different segments of Meta Platforms (Facebook).

In fiscal year 2025, the Advertising generated the most revenue ($196.18 B), and the Reality Labs generated the least revenue ($2.21 B).

Last Updated: Dec 31, 2025 |

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Advertising revenue increased 22.13% ($35.54 B) from $160.63 B (in 2024) to $196.18 B (in 2025).
  • Other revenue revenue increased 50.06% ($862.00 M) from $1.72 B (in 2024) to $2.58 B (in 2025).
  • Reality Labs revenue increased 2.84% ($61.00 M) from $2.15 B (in 2024) to $2.21 B (in 2025).
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    Summary Table

    Products & Services 2023
    Value Change
    		2024
    Value Change
    		2025
    Value Change
    Advertising $131.95 B - $160.63 B
    21.74%
    		$196.18 B
    22.13%
    Other revenue $1.06 B - $1.72 B
    62.76%
    		$2.58 B
    50.06%
    Reality Labs $1.90 B - $2.15 B
    13.19%
    		$2.21 B
    2.84%
    Total Revenue $134.90 B - $164.50 B
    21.94%
    		$200.97 B
    22.17%
    Last Updated: Dec 31, 2025 |
    Last updated Dec 31, 2025
    Latest quarterly period ended Q3 FY2026 (September 30, 2026)
    Latest annual period ended FY 2025 (December 31, 2025)
    Data provided by Financial Modeling Prep
    Original source Company Forms 10-Q and 10-K filed with the SEC
    Methodology Company-reported financial data
    Limitations Historical values may change because of company restatements or reclassifications

    Frequently Asked Questions

    What was Meta Platforms (Facebook)'s largest product segment last year?

    In fiscal year 2025, Advertising revenue reached $196.18 Billion, representing 97.62% of Meta Platforms (Facebook)'s total revenue and making it the largest segment for the company.

    Which product segment experienced the highest growth for Meta Platforms (Facebook) last year?

    The Other revenue segment is Meta Platforms (Facebook)'s highest growth segment, with a revenue growth of +50.06% in 2025 compared to 2024.

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