The above chart shows Mattel's revenue percentage share by segment (products and services).
In fiscal year 2018, Mattel's revenue by segment is as follows:
- Barbie generated $1.09 B in revenue, representing 23.01% of its total revenue.
- Fisher-Price and Thomas & Friends generated $1.19 B in revenue, representing 25.05% of its total revenue.
- Hot Wheels generated $834.06 M in revenue, representing 17.62% of its total revenue.
- Toy Box generated $1.62 B in revenue, representing 34.32% of its total revenue.
The
biggest segment for Mattel is the Toy Box, which represents 34.32% of its total revenue.
The
smallest segment for Mattel is the Hot Wheels, which represents 17.62% of its total revenue.
The above chart shows Mattel's revenue percentage share by segment (products and services).
In fiscal year 2019, Mattel's revenue by segment is as follows:
- Action Figures/Building Sets/Games generated $981.58 M in revenue, representing 21.81% of its total revenue.
- Barbie generated $1.16 B in revenue, representing 25.77% of its total revenue.
- Infant/Toddler/Preschool generated $1.26 B in revenue, representing 27.95% of its total revenue.
- Toy Vehicles generated $1.10 B in revenue, representing 24.47% of its total revenue.
The
biggest segment for Mattel is the Infant/Toddler/Preschool, which represents 27.95% of its total revenue.
The
smallest segment for Mattel is the Action Figures/Building Sets/Games, which represents 21.81% of its total revenue.
The above chart shows Mattel's revenue percentage share by segment (products and services).
In fiscal year 2025, Mattel's revenue by segment is as follows:
- International Segment generated $2.35 B in revenue, representing 100% of its total revenue.
The
biggest segment for Mattel is the International Segment, which represents 100% of its total revenue.
The
smallest segment for Mattel is the International Segment, which represents 100% of its total revenue.
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