Mattel's Revenue by Segment
In fiscal year 2025, Mattel's revenue by segment (products & services) are as follows:
- International Segment: $2.35 B
Learn more about Mattel’s Revenue by Geography
Check out competitors to Mattel in a side-by-side comparison.
Explore additional financial metrics for Mattel.
Mattel's Revenue Share by Segment
| Barbie | 1088953000 |
|---|---|
| Fisher-Price and Thomas & Friends | 1185669000 |
| Hot Wheels | 834058000 |
| Toy Box | 1624408000 |
| Action Figures/Building Sets/Games | 981582000 |
|---|---|
| Barbie | 1159768000 |
| Dolls | 1724008000 |
| Fisher-Price and Thomas & Friends | 1131750000 |
| Hot Wheels | 925854000 |
| Infant/Toddler/Preschool | 1257646000 |
| Other | 1847202000 |
| Toy Vehicles | 1101338000 |
| International Segment | 2346553000 |
|---|
The above chart shows Mattel's revenue percentage share by segment (products and services).
In fiscal year 2018, Mattel's revenue by segment is as follows:
- Barbie generated $1.09 B in revenue, representing 23.01% of its total revenue.
- Fisher-Price and Thomas & Friends generated $1.19 B in revenue, representing 25.05% of its total revenue.
- Hot Wheels generated $834.06 M in revenue, representing 17.62% of its total revenue.
- Toy Box generated $1.62 B in revenue, representing 34.32% of its total revenue.
The biggest segment for Mattel is the Toy Box, which represents 34.32% of its total revenue.
The smallest segment for Mattel is the Hot Wheels, which represents 17.62% of its total revenue.
The above chart shows Mattel's revenue percentage share by segment (products and services).
In fiscal year 2019, Mattel's revenue by segment is as follows:
- Action Figures/Building Sets/Games generated $981.58 M in revenue, representing 9.69% of its total revenue.
- Barbie generated $1.16 B in revenue, representing 11.45% of its total revenue.
- Dolls generated $1.72 B in revenue, representing 17.02% of its total revenue.
- Fisher-Price and Thomas & Friends generated $1.13 B in revenue, representing 11.17% of its total revenue.
- Hot Wheels generated $925.85 M in revenue, representing 9.14% of its total revenue.
- Infant/Toddler/Preschool generated $1.26 B in revenue, representing 12.42% of its total revenue.
- Other generated $1.85 B in revenue, representing 18.24% of its total revenue.
- Toy Vehicles generated $1.10 B in revenue, representing 10.87% of its total revenue.
The biggest segment for Mattel is the Other, which represents 18.24% of its total revenue.
The smallest segment for Mattel is the Hot Wheels, which represents 9.14% of its total revenue.
The above chart shows Mattel's revenue percentage share by segment (products and services).
In fiscal year 2025, Mattel's revenue by segment is as follows:
- International Segment generated $2.35 B in revenue, representing 100% of its total revenue.
The biggest segment for Mattel is the International Segment, which represents 100% of its total revenue.
The smallest segment for Mattel is the International Segment, which represents 100% of its total revenue.
Summary Table
| Products & Services (Percent Share) | 2018 | 2019 | 2025 |
|---|---|---|---|
| International Segment | - | - | 100% |
| Total Revenue | 100% | 100% | 100% |
Mattel's Segments Revenue Trend
The above chart shows the revenue trend of different segments of Mattel.
In fiscal year 2025, the International Segment generated the most revenue ($2.35 B), and the International Segment generated the least revenue ($2.35 B).
Mattel's Revenue Growth Drivers
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
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