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Mattel
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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Mattel's Revenue by Segment

In fiscal year 2020, Mattel's revenue by segment (products & services) are as follows:

  • International: $1.90 B

Learn more about Mattel’s Revenue by Geography

Check out competitors to Mattel in a side-by-side comparison.

Explore additional financial metrics for Mattel.

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The above chart shows Mattel's revenue percentage share by segment (products and services).

In fiscal year 2018, Mattel's revenue by segment is as follows:

  • Barbie generated $1.09 B in revenue, representing 23.01% of its total revenue.
  • Fisher-Price and Thomas & Friends generated $1.19 B in revenue, representing 25.05% of its total revenue.
  • Hot Wheels generated $834.06 M in revenue, representing 17.62% of its total revenue.
  • Toy Box generated $1.62 B in revenue, representing 34.32% of its total revenue.

The biggest segment for Mattel is the Toy Box, which represents 34.32% of its total revenue.
The smallest segment for Mattel is the Hot Wheels, which represents 17.62% of its total revenue.

The above chart shows Mattel's revenue percentage share by segment (products and services).

In fiscal year 2019, Mattel's revenue by segment is as follows:

  • Action Figures/Building Sets/Games generated $981.58 M in revenue, representing 9.69% of its total revenue.
  • Barbie generated $1.16 B in revenue, representing 11.45% of its total revenue.
  • Dolls generated $1.72 B in revenue, representing 17.02% of its total revenue.
  • Fisher-Price and Thomas & Friends generated $1.13 B in revenue, representing 11.17% of its total revenue.
  • Hot Wheels generated $925.85 M in revenue, representing 9.14% of its total revenue.
  • Infant/Toddler/Preschool generated $1.26 B in revenue, representing 12.42% of its total revenue.
  • Other generated $1.85 B in revenue, representing 18.24% of its total revenue.
  • Toy Vehicles generated $1.10 B in revenue, representing 10.87% of its total revenue.

The biggest segment for Mattel is the Other, which represents 18.24% of its total revenue.
The smallest segment for Mattel is the Hot Wheels, which represents 9.14% of its total revenue.

The above chart shows Mattel's revenue percentage share by segment (products and services).

In fiscal year 2020, Mattel's revenue by segment is as follows:

  • International generated $1.90 B in revenue, representing 100% of its total revenue.

The biggest segment for Mattel is the International, which represents 100% of its total revenue.
The smallest segment for Mattel is the International, which represents 100% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2018 2019 2020
Toy Box 34.32% - -
Hot Wheels 17.62% 9.14% -
Fisher-Price and Thomas & Friends 25.05% 11.17% -
Barbie 23.01% 11.45% -
Toy Vehicles - 10.87% -
Other - 18.24% -
Infant/Toddler/Preschool - 12.42% -
Dolls - 17.02% -
Action Figures/Building Sets/Games - 9.69% -
International - - 100%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Mattel.

In fiscal year 2020, the International generated the most revenue ($1.90 B), and the International generated the least revenue ($1.90 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Action Figures/Building Sets/Games revenue decreased -100% ($981.58 M) from $981.58 M (in 2019) to $0.00 (in 2020).
  • Barbie revenue decreased -100% ($1.16 B) from $1.16 B (in 2019) to $0.00 (in 2020).
  • Dolls revenue decreased -100% ($1.72 B) from $1.72 B (in 2019) to $0.00 (in 2020).
  • Fisher-Price and Thomas & Friends revenue decreased -100% ($1.13 B) from $1.13 B (in 2019) to $0.00 (in 2020).
  • Hot Wheels revenue decreased -100% ($925.85 M) from $925.85 M (in 2019) to $0.00 (in 2020).
  • Infant/Toddler/Preschool revenue decreased -100% ($1.26 B) from $1.26 B (in 2019) to $0.00 (in 2020).
  • International revenue increased 100% ($1.90 B) from $0.00 (in 2019) to $1.90 B (in 2020).
  • Other revenue decreased -100% ($1.85 B) from $1.85 B (in 2019) to $0.00 (in 2020).
  • Toy Vehicles revenue decreased -100% ($1.10 B) from $1.10 B (in 2019) to $0.00 (in 2020).
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    Summary Table

    Products & Services 2018
    Value Change
    		2019
    Value Change
    		2020
    Value Change
    Action Figures/Building Sets/Games - - $981.58 M - - -
    Barbie $1.09 B - $1.16 B
    6.50%
    		- -
    Dolls - - $1.72 B - - -
    Fisher-Price and Thomas & Friends $1.19 B - $1.13 B
    4.55%
    		- -
    Hot Wheels $834.06 M - $925.85 M
    11.01%
    		- -
    Infant/Toddler/Preschool - - $1.26 B - - -
    International - - - - $1.90 B -
    Other - - $1.85 B - - -
    Toy Box $1.62 B - - - - -
    Toy Vehicles - - $1.10 B - - -
    Total Revenue $4.73 B - $10.13 B
    114.01%
    		$1.90 B
    81.24%

    Frequently Asked Questions

    What was Mattel's largest product segment last year?

    In fiscal year 2020, International revenue reached $1.90 Billion, representing 100% of Mattel's total revenue and making it the largest segment for the company.

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