Mattel's Revenue by Region
In fiscal year 2025, Mattel's revenue by geographical region are as follows:
- Asia Pacific: $401.89 M
- EMEA: $1.34 B
- International Segment: $2.35 B
- Latin America: $602.54 M
- North America Segment: $3.00 B
- UNITED STATES: $2.85 B
Learn more about Mattel’s Revenue by Products
Check out competitors to Mattel in a side-by-side comparison.
Explore additional financial metrics for Mattel.
Mattel's Revenue Share by Region
| International Segment | 2230783000 |
|---|---|
| North America Segment | 3210436000 |
| International Segment | 2211477000 |
|---|---|
| North America Segment | 3168069000 |
| Asia Pacific | 401887000 |
|---|---|
| EMEA | 1342122000 |
| International Segment | 2346553000 |
| Latin America | 602544000 |
| North America Segment | 3001070000 |
| UNITED STATES | 2850000000 |
The above chart shows Mattel's revenue percentage share by geographical region.
In fiscal year 2023, Mattel's revenue by region is as follows:
- International Segment generated $2.23 B in revenue, representing 41% of its total revenue.
- North America Segment generated $3.21 B in revenue, representing 59% of its total revenue.
The biggest region for Mattel is the North America Segment, which represents 59% of its total revenue.
The smallest region for Mattel is the International Segment, which represents 41% of its total revenue.
The above chart shows Mattel's revenue percentage share by geographical region.
In fiscal year 2024, Mattel's revenue by region is as follows:
- International Segment generated $2.21 B in revenue, representing 41.11% of its total revenue.
- North America Segment generated $3.17 B in revenue, representing 58.89% of its total revenue.
The biggest region for Mattel is the North America Segment, which represents 58.89% of its total revenue.
The smallest region for Mattel is the International Segment, which represents 41.11% of its total revenue.
The above chart shows Mattel's revenue percentage share by geographical region.
In fiscal year 2025, Mattel's revenue by region is as follows:
- Asia Pacific generated $401.89 M in revenue, representing 3.81% of its total revenue.
- EMEA generated $1.34 B in revenue, representing 12.73% of its total revenue.
- International Segment generated $2.35 B in revenue, representing 22.25% of its total revenue.
- Latin America generated $602.54 M in revenue, representing 5.71% of its total revenue.
- North America Segment generated $3.00 B in revenue, representing 28.46% of its total revenue.
- UNITED STATES generated $2.85 B in revenue, representing 27.03% of its total revenue.
The biggest region for Mattel is the North America Segment, which represents 28.46% of its total revenue.
The smallest region for Mattel is the Asia Pacific, which represents 3.81% of its total revenue.
Summary Table
| Geography (Percent Share) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Asia Pacific | 0% | 0% | 3.81% |
| EMEA | 0% | 0% | 12.73% |
| International Segment | 41% | 41.11% | 22.25% |
| Latin America | 0% | 0% | 5.71% |
| North America Segment | 59% | 58.89% | 28.46% |
| UNITED STATES | 0% | 0% | 27.03% |
| Total Revenue | 100% | 100% | 100% |
Mattel's Regions Revenue Trend
The above chart shows the revenue trend of different segments of Mattel.
In fiscal year 2025, the North America Segment generated the most revenue ($3.00 B), and the Asia Pacific generated the least revenue ($401.89 M).
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
Summary Table
| Region | 2023 | 2024 | 2025 |
|---|---|---|---|
| Asia Pacific | - - | - - | $401.89 M - |
| EMEA | - - | - - | $1.34 B - |
| International Segment | $2.23 B - |
$2.21 B
0.87%
|
$2.35 B
6.11%
|
| Latin America | - - | - - | $602.54 M - |
| North America Segment | $3.21 B - |
$3.17 B
1.32%
|
$3.00 B
5.27%
|
| UNITED STATES | - - | - - | $2.85 B - |
| Total Revenue | $5.44 B - |
$5.38 B
1.13%
|
$10.54 B
96.00%
|
Related
-
Amazon.com Revenue by Region
-
Tesla Revenue by Region
-
NIKE Revenue by Region
-
Hilton Worldwide Holdings Revenue by Region
-
Ford Motor Company Revenue by Region
-
Wayfair Revenue by Region
-
Hyatt Hotels Corporation Revenue by Region
-
AutoZone Revenue by Region
-
Best Buy Co. Revenue by Region
-
Starbucks Corporation Revenue by Region
