Revenue breakdown by Products & Services
Revenue breakdown by Geography

Instacart (Maplebear)'s Revenue by Segment

In fiscal year 2024, Instacart (Maplebear)'s revenue by segment (products & services) are as follows:

  • Advertising And Other: $958.00 M
  • Transaction: $2.42 B

Learn more about Instacart (Maplebear)’s Revenue by Geography

Check out competitors to Instacart (Maplebear) in a side-by-side comparison.

Explore additional financial metrics for Instacart (Maplebear).

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The above chart shows Instacart (Maplebear)'s revenue percentage share by segment (products and services).

In fiscal year 2023, Instacart (Maplebear)'s revenue by segment is as follows:

  • Advertising And Other generated $871.00 M in revenue, representing 28.63% of its total revenue.
  • Transaction generated $2.17 B in revenue, representing 71.37% of its total revenue.

The biggest segment for Instacart (Maplebear) is the Transaction, which represents 71.37% of its total revenue.
The smallest segment for Instacart (Maplebear) is the Advertising And Other, which represents 28.63% of its total revenue.

The above chart shows Instacart (Maplebear)'s revenue percentage share by segment (products and services).

In fiscal year 2024, Instacart (Maplebear)'s revenue by segment is as follows:

  • Advertising And Other generated $958.00 M in revenue, representing 28.36% of its total revenue.
  • Transaction generated $2.42 B in revenue, representing 71.64% of its total revenue.

The biggest segment for Instacart (Maplebear) is the Transaction, which represents 71.64% of its total revenue.
The smallest segment for Instacart (Maplebear) is the Advertising And Other, which represents 28.36% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024
Advertising And Other 28.63% 28.36%
Transaction 71.37% 71.64%
Total Revenue 100% 100%

The above chart shows the revenue trend of different segments of Instacart (Maplebear).

In fiscal year 2024, the Transaction generated the most revenue ($2.42 B), and the Advertising And Other generated the least revenue ($958.00 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Advertising And Other revenue increased 9.99% ($87.00 M) from $871.00 M (in 2023) to $958.00 M (in 2024).
  • Transaction revenue increased 11.47% ($249.00 M) from $2.17 B (in 2023) to $2.42 B (in 2024).
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    Summary Table

    Products & Services 2023 2024
    Advertising And Other $871.00 M - $958.00 M
    9.99%
    Transaction $2.17 B - $2.42 B
    11.47%
    Total Revenue $3.04 B - $3.38 B
    11.05%