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Instacart (Maplebear)
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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Instacart (Maplebear)'s Revenue by Segment

In fiscal year 2025, Instacart (Maplebear)'s revenue by segment (products & services) are as follows:

  • Advertising And Other: $1.07 B
  • Transaction: $2.68 B

Learn more about Instacart (Maplebear)’s Revenue by Geography

Check out competitors to Instacart (Maplebear) in a side-by-side comparison.

Explore additional financial metrics for Instacart (Maplebear).

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The above chart shows Instacart (Maplebear)'s revenue percentage share by segment (products and services).

In fiscal year 2023, Instacart (Maplebear)'s revenue by segment is as follows:

  • Advertising And Other generated $871.00 M in revenue, representing 28.63% of its total revenue.
  • Transaction generated $2.17 B in revenue, representing 71.37% of its total revenue.

The biggest segment for Instacart (Maplebear) is the Transaction, which represents 71.37% of its total revenue.
The smallest segment for Instacart (Maplebear) is the Advertising And Other, which represents 28.63% of its total revenue.

The above chart shows Instacart (Maplebear)'s revenue percentage share by segment (products and services).

In fiscal year 2024, Instacart (Maplebear)'s revenue by segment is as follows:

  • Advertising And Other generated $958.00 M in revenue, representing 28.36% of its total revenue.
  • Transaction generated $2.42 B in revenue, representing 71.64% of its total revenue.

The biggest segment for Instacart (Maplebear) is the Transaction, which represents 71.64% of its total revenue.
The smallest segment for Instacart (Maplebear) is the Advertising And Other, which represents 28.36% of its total revenue.

The above chart shows Instacart (Maplebear)'s revenue percentage share by segment (products and services).

In fiscal year 2025, Instacart (Maplebear)'s revenue by segment is as follows:

  • Advertising And Other generated $1.07 B in revenue, representing 28.46% of its total revenue.
  • Transaction generated $2.68 B in revenue, representing 71.54% of its total revenue.

The biggest segment for Instacart (Maplebear) is the Transaction, which represents 71.54% of its total revenue.
The smallest segment for Instacart (Maplebear) is the Advertising And Other, which represents 28.46% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024 2025
Advertising And Other 28.63% 28.36% 28.46%
Transaction 71.37% 71.64% 71.54%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Instacart (Maplebear).

In fiscal year 2025, the Transaction generated the most revenue ($2.68 B), and the Advertising And Other generated the least revenue ($1.07 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Advertising And Other revenue increased 11.17% ($107.00 M) from $958.00 M (in 2024) to $1.07 B (in 2025).
  • Transaction revenue increased 10.62% ($257.00 M) from $2.42 B (in 2024) to $2.68 B (in 2025).
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    Summary Table

    Products & Services 2023
    Value Change
    		2024
    Value Change
    		2025
    Value Change
    Advertising And Other $871.00 M - $958.00 M
    9.99%
    		$1.07 B
    11.17%
    Transaction $2.17 B - $2.42 B
    11.47%
    		$2.68 B
    10.62%
    Total Revenue $3.04 B - $3.38 B
    11.05%
    		$3.74 B
    10.78%

    Frequently Asked Questions

    What was Instacart (Maplebear)'s largest product segment last year?

    In fiscal year 2025, Transaction revenue reached $2.68 Billion, representing 71.54% of Instacart (Maplebear)'s total revenue and making it the largest segment for the company.

    Which product segment experienced the highest growth for Instacart (Maplebear) last year?

    The Advertising And Other segment is Instacart (Maplebear)'s highest growth segment, with a revenue growth of +11.17% in 2025 compared to 2024.

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