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Southwest Airlines Co. (LUV) Business News

Track Southwest Airlines Co. in real time with a live news feed covering Southwest Airlines Co. stock news, official press releases, company announcements, and an archive of historical Southwest Airlines Co. news. ...more

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SOUTHWEST AIRLINES RANKED FIRST BY JD POWER IN CUSTOMER SATISFACTION AMONG ECONOMY TRAVELERS FOR FIFTH CONSECUTIVE YEAR

PRNewsWire

8:00 AM | Wednesday | May 6, 2026

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Customer-Driven Changes Recognized with Award-Winning Satisfaction DALLAS, May 6, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) has been named #1 in Customer Satisfaction among Economy Passengers in the JD Power 2026 North America Airline Satisfaction Study SM, marking the fifth consecutive year the airline has secured the top ranking. Earning the highest ranking for five years in a row underscores Southwest's® sustained commitment to its Customers in an increasingly dynamic travel environment, demonstrating the airline's ability to deliver consistent value even as it evolves its product and overall experience to meet changing expectations.

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8:00 AM | Wednesday | May 6, 2026

SOUTHWEST AIRLINES RANKED FIRST BY JD POWER IN CUSTOMER SATISFACTION AMONG ECONOMY TRAVELERS FOR FIFTH CONSECUTIVE YEAR

PRNewsWire

Customer-Driven Changes Recognized with Award-Winning Satisfaction DALLAS, May 6, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) has been named #1 in Customer Satisfaction among Economy Passengers in the JD Power 2026 North America Airline Satisfaction Study SM, marking the fifth consecutive year the airline has secured the top ranking. Earning the highest ranking for five years in a row underscores Southwest's® sustained commitment to its Customers in an increasingly dynamic travel environment, demonstrating the airline's ability to deliver consistent value even as it evolves its product and overall experience to meet changing expectations.

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3:24 AM | Saturday | May 2, 2026

SOUTHWEST AIRLINES PREPARED TO ASSIST SPIRIT AIRLINES' CUSTOMERS FACING TRAVEL DISRUPTION

PRNewsWire

DALLAS, May 2, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) is prepared to assist travelers affected by disruptions related to Spirit Airlines' cessation of operations. Customers holding Spirit reservations may only access special Southwest fares at Southwest ticket counters at their departure airport for eligible routes through 11:59 p.m.

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12:00 PM | Tuesday | Apr 14, 2026

SOUTHWEST AIRLINES ANNOUNCES SABRINA CALLAHAN AS CHIEF DIGITAL AND MARKETING OFFICER AND NANDIKA SURI AS VICE PRESIDENT OF RAPID REWARDS

PRNewsWire

New Leaders support evolving Customer Experience and maintaining Southwest's legendary Hospitality DALLAS, April 14, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today announced that Sabrina Callahan recently joined the airline as its first Chief Digital and Marketing Officer, bringing extensive experience driving growth and transformation across digital and eCommerce, brand, social, and marketing. Additionally, Nandika Suri joins as Vice President of Rapid Rewards® to lead the Company's award-winning loyalty program.

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7:45 PM | Tuesday | Apr 7, 2026

SOUTHWEST AIRLINES POPS THE CORK ON SANTA ROSA SERVICE, PAIRED WITH SIP AND SHIP PROGRAM FOR WINE LOVERS STARTING APRIL 24

PRNewsWire

Travelers can toast to a new destination and fly a case of wine home "on the house" DALLAS, April 7, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) began service in Santa Rosa, California's Charles M. Schulz Sonoma County Airport today.

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2:36 PM | Tuesday | Mar 10, 2026

Southwest Airlines to Present at the J.P. Morgan Industrials Conference

PRNewsWire

DALLAS, March 10, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) has been invited to speak at the J.P. Morgan Industrials Conference.

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