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Revenue breakdown by Products & Services
Revenue breakdown by Geography

Amazon.com's Revenue by Segment

In fiscal year 2025, Amazon.com's revenue by segment (products & services) are as follows:

  • Advertising Services: $68.64 B
  • Amazon Web Services: $128.73 B
  • Online Stores: $269.29 B
  • Other Services: $5.94 B
  • Physical Stores: $22.56 B
  • Subscription Services: $49.62 B
  • Third-Party Seller Services: $172.16 B

Learn more about Amazon.com’s Revenue by Geography

Check out competitors to Amazon.com in a side-by-side comparison.

Explore additional financial metrics for Amazon.com.

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The above chart shows Amazon.com's revenue percentage share by segment (products and services).

In fiscal year 2023, Amazon.com's revenue by segment is as follows:

  • Advertising Services generated $46.91 B in revenue, representing 8.16% of its total revenue.
  • Amazon Web Services generated $90.76 B in revenue, representing 15.79% of its total revenue.
  • Online Stores generated $231.87 B in revenue, representing 40.34% of its total revenue.
  • Other Services generated $4.96 B in revenue, representing 0.86% of its total revenue.
  • Physical Stores generated $20.03 B in revenue, representing 3.48% of its total revenue.
  • Subscription Services generated $40.21 B in revenue, representing 7% of its total revenue.
  • Third-Party Seller Services generated $140.05 B in revenue, representing 24.37% of its total revenue.

The biggest segment for Amazon.com is the Online Stores, which represents 40.34% of its total revenue.
The smallest segment for Amazon.com is the Other Services, which represents 0.86% of its total revenue.

The above chart shows Amazon.com's revenue percentage share by segment (products and services).

In fiscal year 2024, Amazon.com's revenue by segment is as follows:

  • Advertising Services generated $56.21 B in revenue, representing 8.81% of its total revenue.
  • Amazon Web Services generated $107.56 B in revenue, representing 16.86% of its total revenue.
  • Online Stores generated $247.03 B in revenue, representing 38.72% of its total revenue.
  • Other Services generated $5.43 B in revenue, representing 0.85% of its total revenue.
  • Physical Stores generated $21.22 B in revenue, representing 3.33% of its total revenue.
  • Subscription Services generated $44.37 B in revenue, representing 6.96% of its total revenue.
  • Third-Party Seller Services generated $156.15 B in revenue, representing 24.48% of its total revenue.

The biggest segment for Amazon.com is the Online Stores, which represents 38.72% of its total revenue.
The smallest segment for Amazon.com is the Other Services, which represents 0.85% of its total revenue.

The above chart shows Amazon.com's revenue percentage share by segment (products and services).

In fiscal year 2025, Amazon.com's revenue by segment is as follows:

  • Advertising Services generated $68.64 B in revenue, representing 9.57% of its total revenue.
  • Amazon Web Services generated $128.73 B in revenue, representing 17.96% of its total revenue.
  • Online Stores generated $269.29 B in revenue, representing 37.56% of its total revenue.
  • Other Services generated $5.94 B in revenue, representing 0.83% of its total revenue.
  • Physical Stores generated $22.56 B in revenue, representing 3.15% of its total revenue.
  • Subscription Services generated $49.62 B in revenue, representing 6.92% of its total revenue.
  • Third-Party Seller Services generated $172.16 B in revenue, representing 24.01% of its total revenue.

The biggest segment for Amazon.com is the Online Stores, which represents 37.56% of its total revenue.
The smallest segment for Amazon.com is the Other Services, which represents 0.83% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024 2025
Advertising Services 8.16% 8.81% 9.57%
Amazon Web Services 15.79% 16.86% 17.96%
Online Stores 40.34% 38.72% 37.56%
Other Services 0.86% 0.85% 0.83%
Physical Stores 3.48% 3.33% 3.15%
Subscription Services 7% 6.96% 6.92%
Third-Party Seller Services 24.37% 24.48% 24.01%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Amazon.com.

In fiscal year 2025, the Online Stores generated the most revenue ($269.29 B), and the Other Services generated the least revenue ($5.94 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Advertising Services revenue increased 22.1% ($12.42 B) from $56.21 B (in 2024) to $68.64 B (in 2025).
  • Amazon Web Services revenue increased 19.68% ($21.17 B) from $107.56 B (in 2024) to $128.73 B (in 2025).
  • Online Stores revenue increased 9.01% ($22.26 B) from $247.03 B (in 2024) to $269.29 B (in 2025).
  • Other Services revenue increased 9.4% ($510.00 M) from $5.43 B (in 2024) to $5.94 B (in 2025).
  • Physical Stores revenue increased 6.34% ($1.35 B) from $21.22 B (in 2024) to $22.56 B (in 2025).
  • Subscription Services revenue increased 11.82% ($5.25 B) from $44.37 B (in 2024) to $49.62 B (in 2025).
  • Third-Party Seller Services revenue increased 10.26% ($16.02 B) from $156.15 B (in 2024) to $172.16 B (in 2025).
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    Summary Table

    Products & Services 2023
    Value Change
    		2024
    Value Change
    		2025
    Value Change
    Advertising Services $46.91 B - $56.21 B
    19.84%
    		$68.64 B
    22.10%
    Amazon Web Services $90.76 B - $107.56 B
    18.51%
    		$128.73 B
    19.68%
    Online Stores $231.87 B - $247.03 B
    6.54%
    		$269.29 B
    9.01%
    Other Services $4.96 B - $5.43 B
    9.42%
    		$5.94 B
    9.40%
    Physical Stores $20.03 B - $21.22 B
    5.92%
    		$22.56 B
    6.34%
    Subscription Services $40.21 B - $44.37 B
    10.36%
    		$49.62 B
    11.82%
    Third-Party Seller Services $140.05 B - $156.15 B
    11.49%
    		$172.16 B
    10.26%
    Total Revenue $574.79 B - $637.96 B
    10.99%
    		$716.92 B
    12.38%

    Frequently Asked Questions

    What was Amazon.com's largest product segment last year?

    In fiscal year 2025, Online Stores revenue reached $269.29 Billion, representing 37.56% of Amazon.com's total revenue and making it the largest segment for the company.

    Which product segment experienced the highest growth for Amazon.com last year?

    The Advertising Services segment is Amazon.com's highest growth segment, with a revenue growth of +22.1% in 2025 compared to 2024.

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