Deckers Outdoor Corporation's Revenue by Segment
In fiscal year 2025, Deckers Outdoor Corporation's revenue by segment (products & services) are as follows:
- Direct-to-Consumer: $2.13 B
- Hoka Brand Segment: $1.40 B
- Other Wholesale Segment: $175.77 M
- UGG Wholesale Segment: $1.28 B
Learn more about Deckers Outdoor Corporation’s Revenue by Geography
Check out competitors to Deckers Outdoor Corporation in a side-by-side comparison.
Explore additional financial metrics for Deckers Outdoor Corporation.
Deckers Outdoor Corporation's Revenue Share by Segment
| Direct-to-Consumer | 1466611000 |
|---|---|
| Hoka Brand Segment | 925877000 |
| Other Wholesale Segment | 53653000 |
| Sanuk Wholesale Segment | 27678000 |
| Teva Wholesale Segment | 149111000 |
| UGG Wholesale Segment | 1004356000 |
| Direct-to-Consumer | 1855456000 |
|---|---|
| Hoka Brand Segment | 1126126000 |
| Other Wholesale Segment | 60026000 |
| Sanuk Wholesale Segment | 17175000 |
| Teva Wholesale Segment | 113739000 |
| UGG Wholesale Segment | 1115241000 |
| Direct-to-Consumer | 2129747000 |
|---|---|
| Hoka Brand Segment | 1397776000 |
| Other Wholesale Segment | 175770000 |
| UGG Wholesale Segment | 1282319000 |
The above chart shows Deckers Outdoor Corporation's revenue percentage share by segment (products and services).
In fiscal year 2023, Deckers Outdoor Corporation's revenue by segment is as follows:
- Direct-to-Consumer generated $1.47 B in revenue, representing 40.43% of its total revenue.
- Hoka Brand Segment generated $925.88 M in revenue, representing 25.53% of its total revenue.
- Other Wholesale Segment generated $53.65 M in revenue, representing 1.48% of its total revenue.
- Sanuk Wholesale Segment generated $27.68 M in revenue, representing 0.76% of its total revenue.
- Teva Wholesale Segment generated $149.11 M in revenue, representing 4.11% of its total revenue.
- UGG Wholesale Segment generated $1.00 B in revenue, representing 27.69% of its total revenue.
The biggest segment for Deckers Outdoor Corporation is the Direct-to-Consumer, which represents 40.43% of its total revenue.
The smallest segment for Deckers Outdoor Corporation is the Sanuk Wholesale Segment, which represents 0.76% of its total revenue.
The above chart shows Deckers Outdoor Corporation's revenue percentage share by segment (products and services).
In fiscal year 2024, Deckers Outdoor Corporation's revenue by segment is as follows:
- Direct-to-Consumer generated $1.86 B in revenue, representing 43.27% of its total revenue.
- Hoka Brand Segment generated $1.13 B in revenue, representing 26.26% of its total revenue.
- Other Wholesale Segment generated $60.03 M in revenue, representing 1.4% of its total revenue.
- Sanuk Wholesale Segment generated $17.18 M in revenue, representing 0.4% of its total revenue.
- Teva Wholesale Segment generated $113.74 M in revenue, representing 2.65% of its total revenue.
- UGG Wholesale Segment generated $1.12 B in revenue, representing 26.01% of its total revenue.
The biggest segment for Deckers Outdoor Corporation is the Direct-to-Consumer, which represents 43.27% of its total revenue.
The smallest segment for Deckers Outdoor Corporation is the Sanuk Wholesale Segment, which represents 0.4% of its total revenue.
The above chart shows Deckers Outdoor Corporation's revenue percentage share by segment (products and services).
In fiscal year 2025, Deckers Outdoor Corporation's revenue by segment is as follows:
- Direct-to-Consumer generated $2.13 B in revenue, representing 42.72% of its total revenue.
- Hoka Brand Segment generated $1.40 B in revenue, representing 28.04% of its total revenue.
- Other Wholesale Segment generated $175.77 M in revenue, representing 3.53% of its total revenue.
- UGG Wholesale Segment generated $1.28 B in revenue, representing 25.72% of its total revenue.
The biggest segment for Deckers Outdoor Corporation is the Direct-to-Consumer, which represents 42.72% of its total revenue.
The smallest segment for Deckers Outdoor Corporation is the Other Wholesale Segment, which represents 3.53% of its total revenue.
Summary Table
| Products & Services (Percent Share) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Hoka Brand Segment | 25.53% | 26.26% | 28.04% |
| UGG Wholesale Segment | 27.69% | 26.01% | 25.72% |
| Teva Wholesale Segment | 4.11% | 2.65% | - |
| Sanuk Wholesale Segment | 0.76% | 0.4% | - |
| Other Wholesale Segment | 1.48% | 1.4% | 3.53% |
| Direct-to-Consumer | 40.43% | 43.27% | 42.72% |
| Total Revenue | 100% | 100% | 100% |
Deckers Outdoor Corporation's Segments Revenue Trend
The above chart shows the revenue trend of different segments of Deckers Outdoor Corporation.
In fiscal year 2025, the Direct-to-Consumer generated the most revenue ($2.13 B), and the Other Wholesale Segment generated the least revenue ($175.77 M).
Deckers Outdoor Corporation's Revenue Growth Drivers
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
Summary Table
| Products & Services | 2023 | 2024 | 2025 |
|---|---|---|---|
| Direct-to-Consumer | $1.47 B - |
$1.86 B
26.51%
|
$2.13 B
14.78%
|
| Hoka Brand Segment | $925.88 M - |
$1.13 B
21.63%
|
$1.40 B
24.12%
|
| Other Wholesale Segment | $53.65 M - |
$60.03 M
11.88%
|
$175.77 M
192.82%
|
| Sanuk Wholesale Segment | $27.68 M - |
$17.18 M
37.95%
|
- - |
| Teva Wholesale Segment | $149.11 M - |
$113.74 M
23.72%
|
- - |
| UGG Wholesale Segment | $1.00 B - |
$1.12 B
11.04%
|
$1.28 B
14.98%
|
| Total Revenue | $3.63 B - |
$4.29 B
18.21%
|
$4.99 B
16.28%
|
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