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AppLovin Corporation
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Revenue breakdown by Products & Services
Revenue breakdown by Geography

AppLovin Corporation's Revenue by Segment

In fiscal year 2025, AppLovin Corporation's revenue by segment (products & services) are as follows:

  • Reportable Segment: $5.48 B

Learn more about AppLovin Corporation’s Revenue by Geography

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The above chart shows AppLovin Corporation's revenue percentage share by segment (products and services).

In fiscal year 2023, AppLovin Corporation's revenue by segment is as follows:

  • Apps generated $1.44 B in revenue, representing 43.9% of its total revenue.
  • Software Platform generated $1.84 B in revenue, representing 56.1% of its total revenue.

The biggest segment for AppLovin Corporation is the Software Platform, which represents 56.1% of its total revenue.
The smallest segment for AppLovin Corporation is the Apps, which represents 43.9% of its total revenue.

The above chart shows AppLovin Corporation's revenue percentage share by segment (products and services).

In fiscal year 2024, AppLovin Corporation's revenue by segment is as follows:

  • Advertising Segment generated $3.22 B in revenue, representing 68.46% of its total revenue.
  • Apps generated $1.49 B in revenue, representing 31.54% of its total revenue.

The biggest segment for AppLovin Corporation is the Advertising Segment, which represents 68.46% of its total revenue.
The smallest segment for AppLovin Corporation is the Apps, which represents 31.54% of its total revenue.

The above chart shows AppLovin Corporation's revenue percentage share by segment (products and services).

In fiscal year 2025, AppLovin Corporation's revenue by segment is as follows:

  • Reportable Segment generated $5.48 B in revenue, representing 100% of its total revenue.

The biggest segment for AppLovin Corporation is the Reportable Segment, which represents 100% of its total revenue.
The smallest segment for AppLovin Corporation is the Reportable Segment, which represents 100% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024 2025
Apps 43.9% 31.54% -
Software Platform 56.1% - -
Advertising Segment - 68.46% -
Reportable Segment - - 100%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of AppLovin Corporation.

In fiscal year 2025, the Reportable Segment generated the most revenue ($5.48 B), and the Reportable Segment generated the least revenue ($5.48 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Advertising Segment revenue decreased -100% ($3.22 B) from $3.22 B (in 2024) to $0.00 (in 2025).
  • Apps revenue decreased -100% ($1.49 B) from $1.49 B (in 2024) to $0.00 (in 2025).
  • Reportable Segment revenue increased 100% ($5.48 B) from $0.00 (in 2024) to $5.48 B (in 2025).
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    Summary Table

    Products & Services 2023
    Value Change
    		2024
    Value Change
    		2025
    Value Change
    Advertising Segment - - $3.22 B - - -
    Apps $1.44 B - $1.49 B
    3.04%
    		- -
    Reportable Segment - - - - $5.48 B -
    Software Platform $1.84 B - - - - -
    Total Revenue $3.28 B - $4.71 B
    43.44%
    		$5.48 B
    16.38%

    Frequently Asked Questions

    What was AppLovin Corporation's largest product segment last year?

    In fiscal year 2025, Reportable Segment revenue reached $5.48 Billion, representing 100% of AppLovin Corporation's total revenue and making it the largest segment for the company.

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