Revenue breakdown by Products & Services
Revenue breakdown by Geography

AppLovin Corporation's Revenue by Segment

In fiscal year 2024, AppLovin Corporation's revenue by segment (products & services) are as follows:

  • Advertising Segment: $3.22 B
  • Apps: $1.49 B

Learn more about AppLovin Corporation’s Revenue by Geography

Check out competitors to AppLovin Corporation in a side-by-side comparison.

Explore additional financial metrics for AppLovin Corporation.

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The above chart shows AppLovin Corporation's revenue percentage share by segment (products and services).

In fiscal year 2022, AppLovin Corporation's revenue by segment is as follows:

  • Apps generated $1.77 B in revenue, representing 62.76% of its total revenue.
  • Software Platform generated $1.05 B in revenue, representing 37.24% of its total revenue.

The biggest segment for AppLovin Corporation is the Apps, which represents 62.76% of its total revenue.
The smallest segment for AppLovin Corporation is the Software Platform, which represents 37.24% of its total revenue.

The above chart shows AppLovin Corporation's revenue percentage share by segment (products and services).

In fiscal year 2023, AppLovin Corporation's revenue by segment is as follows:

  • Apps generated $1.44 B in revenue, representing 43.9% of its total revenue.
  • Software Platform generated $1.84 B in revenue, representing 56.1% of its total revenue.

The biggest segment for AppLovin Corporation is the Software Platform, which represents 56.1% of its total revenue.
The smallest segment for AppLovin Corporation is the Apps, which represents 43.9% of its total revenue.

The above chart shows AppLovin Corporation's revenue percentage share by segment (products and services).

In fiscal year 2024, AppLovin Corporation's revenue by segment is as follows:

  • Advertising Segment generated $3.22 B in revenue, representing 68.46% of its total revenue.
  • Apps generated $1.49 B in revenue, representing 31.54% of its total revenue.

The biggest segment for AppLovin Corporation is the Advertising Segment, which represents 68.46% of its total revenue.
The smallest segment for AppLovin Corporation is the Apps, which represents 31.54% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2022 2023 2024
Apps 62.76% 43.9% 31.54%
Software Platform 37.24% 56.1% -
Advertising Segment - - 68.46%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of AppLovin Corporation.

In fiscal year 2024, the Advertising Segment generated the most revenue ($3.22 B), and the Apps generated the least revenue ($1.49 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Advertising Segment revenue increased 100% ($3.22 B) from $0.00 (in 2023) to $3.22 B (in 2024).
  • Apps revenue increased 3.04% ($43.87 M) from $1.44 B (in 2023) to $1.49 B (in 2024).
  • Software Platform revenue decreased -100% ($1.84 B) from $1.84 B (in 2023) to $0.00 (in 2024).
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    Summary Table

    Products & Services 2022 2023 2024
    Advertising Segment - - - - $3.22 B -
    Apps $1.77 B - $1.44 B
    18.47%
    $1.49 B
    3.04%
    Software Platform $1.05 B - $1.84 B
    75.55%
    - -
    Total Revenue $2.82 B - $3.28 B
    16.54%
    $4.71 B
    43.44%