Atmosfy Mission Statement Analysis

• Company: Atmosfy, Inc.
• CEO: Michael Ebel
• Year founded: 2022
• Headquarters: San Francisco, California, USA
• Number of Employees: 98
• Type: Private

Products & Services: Dining and Nightlife Discovery App | AtmosfyBiz Business Tools | Content Creation Tools | Personalized Video Recommendations

Competitors: Yelp | Infatuation | Ness | HotelTonight | Eat App | Tock | Resy | Seamless

Did you know? Atmosfy powers the discovery of over 2 million locations in over 10,000 cities across 150 countries.

Atmosfy is a dining and nightlife app provider founded in 2022 by Michael Ebel. The platform helps users discover new dining and nightlife experiences in real time by watching 10-second videos posted by previous customers. It offers engaging and interactive explorations. Atmosfy’s mission, vision, and growth strategy drive success.

As of 2023, Atmosfy had raised $12 million in seed funding. The company is backed by leading venture capitalists and entrepreneurs like Bill Gates and Jeff Bezos. [1]

Atmosfy is the fastest-growing dining, travel, and nightlife discovery platform. It supports over 3 million businesses globally by enabling creators to share videos of their experiences. Users can explore what they need quickly and easily by applying filters like distance, cuisine, features, and price. Businesses can use AtmosfyBiz to access tools like customer matching, content, and analytics to attract more clients. In 2023, Atmosfy served consumers in over 150 countries and 10,000 cities. [2]

To understand why Atmosfy is so successful, here is a comprehensive analysis of its mission statement, vision, and growth strategy:

Atmosfy’s Mission Statement

To support local businesses through the power of sharing.

Here is our analysis of Atmosfy’s mission statement:

1. Support local businesses

Atmosfy aims to help local businesses enhance visibility and brand awareness. The platform was created by Michael Ebel, a former bartender with first-hand experience in the dining and nightlife industry challenges. Ebel worked at Meta, the United States Air Force, and PwC before launching Atmosfy. He leveraged his work experience to visualize a solution that helps create visibility and awareness for local businesses. This commitment is the founding block and core mission of Atmosfy. [3]

Atmosfy allows businesses to supercharge visibility on its platform. The company supports local brands by providing robust tools, including boosting user-generated content, launching real-time specials, and interfacing with local creators. Businesses can leverage these features to drive their brand awareness efforts.

Dining, nightlife, hotels, and travel experiences on the Atmosfy app are bookable via order, reservation, and booking. The platform also has an order kiosk, enabling seamless integration for in-app purchases. These features allow businesses to promote and sell experiences directly on the app. Atmosfy earns a commission on each purchase. [4]

2. Share experiences to unlock opportunities

Atmosfy seeks to simplify how businesses and consumers share content and experiences. The founder built Atmosfy from the ground up during the pandemic when many brands struggled to connect with their customers. Ebel and his team realized that sharing videos could help businesses overcome visibility and connectivity challenges catalyzed by the health crisis. This realization marked the birth of Atmosfy.

As of 2024, Atmosfy powered the discovery of over 2 million locations in over 10,000 cities across 150 countries. The platform unlocks growth opportunities for local businesses by sharing dining and nightlife experiences with consumers.

Atmosfy unlocks adventure opportunities for consumers. Users can scan their cities or towns in real time to discover the perfect place to eat, dance, connect, and have fun. They can visit over 150 countries virtually to explore the best and newest offerings. Then, capture their experiences on a personal travel map and share them as recommendations for others to discover. [5]

3. Inspire consumers to seek richer experiences

Atmosfy is built on one concept: “A video is worth a thousand pictures.” The app inspires consumers to seek richer, unique experiences worldwide by offering engaging user-generated content from different locations. “Capturing a dining experience that shows everything from the atmosphere to the cuisine gives consumers a realistic and authentic perception of a restaurant,” said Michael Ebel, CEO of Atmosfy. Informative and engaging videos can entice users to make reservations at the restaurant. It can also inspire other businesses to replicate that dining experience to attract more customers. [6]

Checkout: Largest Global Hotel Companies by Market Cap

Atmosfy’s Vision Statement

To develop a new way to discover the best food, nightlife, and experiences in your city and globally through short-form, authentic video.

Here are the components of Atmosfy’s vision statement:

1. Enable experience discovery

Atmosfy is committed to simplifying how consumers discover the best food, nightlife, and experiences. The company redefined discovery with a new platform that allows consumers to browse and explore nearby restaurants, cafes, bars, and nightclubs through engaging videos. Its app generates personalized video recommendations for users to discover unique dining and nightlife experiences from their phones. Users can build personal maps of favorite places to share with friends and their community. [7]

Atmosfy’s approach enhances discovery. However, the app must deliver the highest quality videos to every user without delays. “This would be nearly impossible to manage manually,” said Michael Ebel, CEO of Atmosfy.

In Jun 2022, Atmosfy selected Cloudinary to fully automate video optimization and delivery. Atmosfy will use Cloudinary’s AI-based video API solution to manage, optimize, and deliver UGC videos to users globally. Its team can use Cloudinary’s AI tech to apply discoverability tags on UGC videos and automate content delivery across social media, email, and other platforms. [8]

2. Promote local brands and experiences

Atmosfy advocates for small businesses. Its team created city-based social networks to give users a real-time view of cities globally. These networks ensure each city on the Atmosfy app has its own feed. The platform sits at the center of the discovery ecosystem, generating significant brand advertising interest.

First, Atmosfy has customer insights across over 2 million locations. Second, it offers geo-located intent to purchase, a fan base of enthusiasts, and city-based feeds. These two elements deliver unique and proprietary targeting capabilities. Brands can leverage these capabilities to engage the ideal target audience and promote their offerings.  

Atmosfy promotes businesses by inviting hyper-local creators to share their encounters with restaurants, hotels, bars, nightclubs, and festivals. Its mobile-centric platform spotlights local brands through engaging videos, igniting wanderlust and curiosity. Users can discover hidden gems, plan escapades, and stay up-to-date with real-time experiences in one app. Atmosfy is the torchbearer of immersive reviews. It introduced dynamic authenticity by embedding in-the-moment experiences in reviews, helping local businesses overcome the shortcomings of traditional reviews. [9]

3. Drive consumer engagement

Atmosfy’s vision is to enhance consumer engagement through short-form, authentic video. Its app enables dining and nightlife discovery with engaging visual content, driving business-consumer interactions. Users can navigate local destinations or explore new experiences in over 10,000 cities. This discovery journey and user-generated content boost engagement and purchasing decisions.

Atmosfy seeks to drive consumer engagement online and offline. The brand is achieving this vision by collaborating with businesses on promotional campaigns. In Dec 2023, Atmosfy partnered with Kygo on a giveaway. They awarded one lucky winner and their guest an all-expenses-paid VIP trip to Palm Tree Festival Aspen. Users downloaded Atmosfy to receive a giveaway ticket and an additional entry per referral. [10]

Checkout: Largest Global Restaurant Chains Companies by Market Cap

Atmosfy’s Growth Strategy

Atmosfy is the fastest-growing experience discovery platform globally, specializing in dining and nightlife. It connects consumers with the world’s best places and things to do in over 10,000 cities across 150 countries. The company seeks to accelerate its growth by building more best-in-class features for creators, businesses, and users.

How is Atmosfy implementing its growth strategy?

1. Support creators

Atmosfy offers video reviews of local restaurants and businesses created by its influencers. Creators can use the app to engage with fans locally through meet-and-greets and other events. The brand plans to build world-class features for creators to help them continue inspiring a global audience. In Apr 2024, the company announced the Atmosfy Creator Equity Fund to support its user base by making them stakeholders in the platform. The fund will disperse $500,000 to active Atmosfy influencers. This equity-based funding approach will help Atmosfy strengthen its community by giving some users a stake in its future. [11]

2. Expand social features

Atmosfy blends social media functions with dining and nightlife discovery capabilities. The company seeks to accelerate growth by expanding social features. In Oct 2023, Atmosfy unveiled its new “Invite Friends” function. This feature helps users bring their friends into the Atmosfy community and follow them on Atmosfy to stay in the loop about their latest adventures. The app also sends real-time alerts about friends’ activities, allowing them to explore new experiences together. [12]

3. Launch business tools

Atmosfy offers robust business-grade features for boosting user-generated content and creating real-time specials. Businesses can access these tools through AtmosfyBiz. The company plans to launch new tools to interface with creators and their communities. These features will help brands increase visibility and enhance Atmosfy’s growth. [13]

4. Invest in AI

Atmosfy uses artificial intelligence (AI) and machine learning to help users discover local dining and nightlife experiences. It combines personalization algorithms and user location and input to match them with hyperlocal offerings.

Since 2022, Atmosfy has used Cloudinary’s AI-based video API to automate video optimization. The app leverages a proprietary algorithm to surface community-curated content. It also uses AI to help users make informed buying decisions. Atmosfy plans to continue investing in AI to drive its app’s personalization, curation, and recommendations. [14]

References

1. CBM Staff (2024, Dec 19). A Brief History of Atmosfy. Canvas Business Model
2. Atmosfy, Inc. Who we are. LinkedIn
3. Atmosfy, Inc. About us: Our mission. WeFunder.com
4. Atmosfy, Inc. (2023). How We Generate Revenue by Supporting Local Businesses. We-Funder
5. Atmosfy, Inc. (2025, Jan 1). Atmosfy: Meet Your City. Apple Store
6. Okaragba, D. (2022, Sep 29). Atmosfy: Strategic Guide on How to Build a Great Product Roadmap. Medium
7. Atmosfy, Inc. Atmosfy: Our vision. WeFunder.com
8. Cloudinary (2022, Jun 6). Atmosfy Delivers User Generated Video at Scale with Cloudinary. Business Wire
9. Dipaolo, J. (2023, Aug 15). Atmosfy Unveils the Future of Online Reviews. Tech News 180
10. Kygo (2023, Dec 14). Kygo and Atmosfy Partner for Giveaway to Win a VIP Trip to Palm Tree Festival Aspen. Business Wire
11. Gutelle, S. (2024, Apr 1). Atmosfy supports its community of travel influencers with a $500,000 creator fund. Tube Filter
12. Atmosfy (2023, Oct 30). Introducing Atmosfy Friends. LinkedIn
13. Atmosfy, Inc. Atmosfy: Future Plans. We-Funder
14. Malik, A. (2023, Aug 9). Atmosfy, an app that helps discover local businesses through short-form videos, raises $12M. TechCrunch
15. Feature Image by abillion