Revenue breakdown by Products & Services
Revenue breakdown by Geography

Visa's Revenue by Segment

In fiscal year 2025, Visa's revenue by segment (products & services) are as follows:

  • Client Incentives: -$15.75 B
  • Data Processing Revenues: $19.99 B
  • International Transaction Revenues: $14.17 B
  • Service: $17.54 B
  • Service, Other: $4.05 B

Learn more about Visa’s Revenue by Geography

Check out competitors to Visa in a side-by-side comparison.

Explore additional financial metrics for Visa.

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The above chart shows Visa's revenue percentage share by segment (products and services).

In fiscal year 2023, Visa's revenue by segment is as follows:

  • Client Incentives generated -$12.30 B in revenue, representing -37.66% of its total revenue.
  • Data Processing Revenues generated $16.01 B in revenue, representing 49.02% of its total revenue.
  • International Transaction Revenues generated $11.64 B in revenue, representing 35.64% of its total revenue.
  • Service generated $14.83 B in revenue, representing 45.4% of its total revenue.
  • Service, Other generated $2.48 B in revenue, representing 7.59% of its total revenue.

The biggest segment for Visa is the Data Processing Revenues, which represents 49.02% of its total revenue.
The smallest segment for Visa is the Client Incentives, which represents -37.66% of its total revenue.

The above chart shows Visa's revenue percentage share by segment (products and services).

In fiscal year 2024, Visa's revenue by segment is as follows:

  • Client Incentives generated -$13.76 B in revenue, representing -38.31% of its total revenue.
  • Data Processing Revenues generated $17.71 B in revenue, representing 49.31% of its total revenue.
  • International Transaction Revenues generated $12.67 B in revenue, representing 35.25% of its total revenue.
  • Service generated $16.11 B in revenue, representing 44.85% of its total revenue.
  • Service, Other generated $3.20 B in revenue, representing 8.9% of its total revenue.

The biggest segment for Visa is the Data Processing Revenues, which represents 49.31% of its total revenue.
The smallest segment for Visa is the Client Incentives, which represents -38.31% of its total revenue.

The above chart shows Visa's revenue percentage share by segment (products and services).

In fiscal year 2025, Visa's revenue by segment is as follows:

  • Client Incentives generated -$15.75 B in revenue, representing -39.38% of its total revenue.
  • Data Processing Revenues generated $19.99 B in revenue, representing 49.98% of its total revenue.
  • International Transaction Revenues generated $14.17 B in revenue, representing 35.42% of its total revenue.
  • Service generated $17.54 B in revenue, representing 43.85% of its total revenue.
  • Service, Other generated $4.05 B in revenue, representing 10.13% of its total revenue.

The biggest segment for Visa is the Data Processing Revenues, which represents 49.98% of its total revenue.
The smallest segment for Visa is the Client Incentives, which represents -39.38% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024 2025
Data Processing Revenues 49.02% 49.31% 49.98%
International Transaction Revenues 35.64% 35.25% 35.42%
Service 45.4% 44.85% 43.85%
Service, Other 7.59% 8.9% 10.13%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Visa.

In fiscal year 2025, the Data Processing Revenues generated the most revenue ($19.99 B), and the Client Incentives generated the least revenue (-$15.75 B).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Client Incentives revenue increased 14.44% ($1.99 B) from -$13.76 B (in 2024) to -$15.75 B (in 2025).
  • Data Processing Revenues revenue increased 12.87% ($2.28 B) from $17.71 B (in 2024) to $19.99 B (in 2025).
  • International Transaction Revenues revenue increased 11.85% ($1.50 B) from $12.67 B (in 2024) to $14.17 B (in 2025).
  • Service revenue increased 8.84% ($1.43 B) from $16.11 B (in 2024) to $17.54 B (in 2025).
  • Service, Other revenue increased 26.78% ($856.00 M) from $3.20 B (in 2024) to $4.05 B (in 2025).
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    Summary Table

    Products & Services 2023 2024 2025
    Client Incentives -$12.30 B - -$13.76 B
    11.93%
    -$15.75 B
    14.44%
    Data Processing Revenues $16.01 B - $17.71 B
    10.66%
    $19.99 B
    12.87%
    International Transaction Revenues $11.64 B - $12.67 B
    8.82%
    $14.17 B
    11.85%
    Service $14.83 B - $16.11 B
    8.69%
    $17.54 B
    8.84%
    Service, Other $2.48 B - $3.20 B
    28.96%
    $4.05 B
    26.78%
    Total Revenue $32.65 B - $35.93 B
    10.02%
    $40.00 B
    11.34%