Revenue breakdown by Products & Services

NerdWallet's Revenue by Segment

In fiscal year 2025, NerdWallet's revenue by segment (products & services) are as follows:

  • Credit Card: $133.40 M
  • Emerging Verticals: $189.00 M
  • Insurance: $280.80 M

Learn more about NerdWallet’s Revenue by Geography

Check out competitors to NerdWallet in a side-by-side comparison.

Explore additional financial metrics for NerdWallet.

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The above chart shows NerdWallet's revenue percentage share by segment (products and services).

In fiscal year 2023, NerdWallet's revenue by segment is as follows:

  • Credit Card generated $209.70 M in revenue, representing 42.09% of its total revenue.
  • Emerging Verticals generated $186.90 M in revenue, representing 37.52% of its total revenue.
  • Loans generated $101.60 M in revenue, representing 20.39% of its total revenue.

The biggest segment for NerdWallet is the Credit Card, which represents 42.09% of its total revenue.
The smallest segment for NerdWallet is the Loans, which represents 20.39% of its total revenue.

The above chart shows NerdWallet's revenue percentage share by segment (products and services).

In fiscal year 2024, NerdWallet's revenue by segment is as follows:

  • Credit Card generated $176.40 M in revenue, representing 30.53% of its total revenue.
  • Emerging Verticals generated $125.30 M in revenue, representing 21.69% of its total revenue.
  • Insurance generated $191.60 M in revenue, representing 33.16% of its total revenue.
  • Loans generated $84.50 M in revenue, representing 14.62% of its total revenue.

The biggest segment for NerdWallet is the Insurance, which represents 33.16% of its total revenue.
The smallest segment for NerdWallet is the Loans, which represents 14.62% of its total revenue.

The above chart shows NerdWallet's revenue percentage share by segment (products and services).

In fiscal year 2025, NerdWallet's revenue by segment is as follows:

  • Credit Card generated $133.40 M in revenue, representing 22.12% of its total revenue.
  • Emerging Verticals generated $189.00 M in revenue, representing 31.33% of its total revenue.
  • Insurance generated $280.80 M in revenue, representing 46.55% of its total revenue.

The biggest segment for NerdWallet is the Insurance, which represents 46.55% of its total revenue.
The smallest segment for NerdWallet is the Credit Card, which represents 22.12% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2023 2024 2025
Credit Card 42.09% 30.53% 22.12%
Emerging Verticals 37.52% 21.69% 31.33%
Loans 20.39% 14.62% -
Insurance - 33.16% 46.55%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of NerdWallet.

In fiscal year 2025, the Insurance generated the most revenue ($280.80 M), and the Credit Card generated the least revenue ($133.40 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Credit Card revenue decreased -24.38% ($43.00 M) from $176.40 M (in 2024) to $133.40 M (in 2025).
  • Emerging Verticals revenue increased 50.84% ($63.70 M) from $125.30 M (in 2024) to $189.00 M (in 2025).
  • Insurance revenue increased 46.56% ($89.20 M) from $191.60 M (in 2024) to $280.80 M (in 2025).
  • Loans revenue decreased -100% ($84.50 M) from $84.50 M (in 2024) to $0.00 (in 2025).
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    Summary Table

    Products & Services 2023 2024 2025
    Credit Card $209.70 M - $176.40 M
    15.88%
    $133.40 M
    24.38%
    Emerging Verticals $186.90 M - $125.30 M
    32.96%
    $189.00 M
    50.84%
    Insurance - - $191.60 M - $280.80 M
    46.56%
    Loans $101.60 M - $84.50 M
    16.83%
    - -
    Total Revenue $599.40 M - $687.60 M
    14.71%
    $836.60 M
    21.67%