In fiscal year 2025, Duolingo's revenue by segment (products & services) are as follows:
Learn more about Duolingo’s Revenue by Geography
Check out competitors to Duolingo in a side-by-side comparison.
Explore additional financial metrics for Duolingo.
| Advertising | 38501000 |
|---|---|
| English Test | 24658000 |
| License and Service | 180698000 |
| Advertising | 54907000 |
|---|---|
| English Test | 45640000 |
| In-App Purchases | 38653000 |
| License and Service | 607531000 |
| Advertising | 79725000 |
|---|---|
| English Test | 42006000 |
| License and Service | 873442000 |
| Product And Service, Other Miscellaneous | 1937000 |
The above chart shows Duolingo's revenue percentage share by segment (products and services).
In fiscal year 2021, Duolingo's revenue by segment is as follows:
The above chart shows Duolingo's revenue percentage share by segment (products and services).
In fiscal year 2024, Duolingo's revenue by segment is as follows:
The above chart shows Duolingo's revenue percentage share by segment (products and services).
In fiscal year 2025, Duolingo's revenue by segment is as follows:
| Products & Services (Percent Share) | 2021 | 2024 | 2025 |
|---|---|---|---|
| Advertising | - | 7.35% | 8% |
| English Test | - | 6.11% | 4.21% |
| License and Service | - | 81.36% | 87.6% |
| In-App Purchases | - | 5.18% | - |
| Product And Service, Other Miscellaneous | - | - | 0.19% |
| Total Revenue | 100% | 100% | 100% |
The above chart shows the revenue trend of different segments of Duolingo.
In fiscal year 2025, the License and Service generated the most revenue ($873.44 M), and the Product And Service, Other Miscellaneous generated the least revenue ($1.94 M).
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
| Products & Services | 2021 | 2024 | 2025 |
|---|---|---|---|
| Advertising | - - | $54.91 M - |
$79.73 M
45.20%
|
| English Test | - - | $45.64 M - |
$42.01 M
7.96%
|
| In-App Purchases | - - | $38.65 M - | - - |
| License and Service | - - | $607.53 M - |
$873.44 M
43.77%
|
| Product And Service, Other Miscellaneous | - - | - - | $1.94 M - |
| Total Revenue | $250.77 M - | $748.02 M - |
$1.04 B
38.71%
|