Duolingo's Revenue by Segment
In fiscal year 2025, Duolingo's revenue by segment (products & services) are as follows:
- Advertising: $79.73 M
- English Test: $42.01 M
- License and Service: $873.44 M
- Product And Service, Other Miscellaneous: $1.94 M
Learn more about Duolingo’s Revenue by Geography
Check out competitors to Duolingo in a side-by-side comparison.
Explore additional financial metrics for Duolingo.
Duolingo's Revenue Share by Segment
| In-App Purchases | 38653000 |
|---|
| Advertising | 79725000 |
|---|---|
| English Test | 42006000 |
| License and Service | 873442000 |
| Product And Service, Other Miscellaneous | 1937000 |
The above chart shows Duolingo's revenue percentage share by segment (products and services).
In fiscal year 2024, Duolingo's revenue by segment is as follows:
- In-App Purchases generated $38.65 M in revenue, representing 100% of its total revenue.
The biggest segment for Duolingo is the In-App Purchases, which represents 100% of its total revenue.
The smallest segment for Duolingo is the In-App Purchases, which represents 100% of its total revenue.
The above chart shows Duolingo's revenue percentage share by segment (products and services).
In fiscal year 2025, Duolingo's revenue by segment is as follows:
- Advertising generated $79.73 M in revenue, representing 8% of its total revenue.
- English Test generated $42.01 M in revenue, representing 4.21% of its total revenue.
- License and Service generated $873.44 M in revenue, representing 87.6% of its total revenue.
- Product And Service, Other Miscellaneous generated $1.94 M in revenue, representing 0.19% of its total revenue.
The biggest segment for Duolingo is the License and Service, which represents 87.6% of its total revenue.
The smallest segment for Duolingo is the Product And Service, Other Miscellaneous, which represents 0.19% of its total revenue.
Summary Table
| Products & Services (Percent Share) | 2024 | 2025 |
|---|---|---|
| In-App Purchases | 100% | - |
| Advertising | - | 8% |
| English Test | - | 4.21% |
| License and Service | - | 87.6% |
| Product And Service, Other Miscellaneous | - | 0.19% |
| Total Revenue | 100% | 100% |
Duolingo's Segments Revenue Trend
The above chart shows the revenue trend of different segments of Duolingo.
In fiscal year 2025, the License and Service generated the most revenue ($873.44 M), and the Product And Service, Other Miscellaneous generated the least revenue ($1.94 M).
Duolingo's Revenue Growth Drivers
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
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