Comcast Mission Statement

• Company: Comcast Corporation
• CEO: Brian L. Roberts
• Year founded: 1963
• Headquarters: Philadelphia, Pennsylvania, USA
• Number of Employees: 182,000
• Type: Public
• Ticker Symbol: CMCSA
• Market Cap (Feb 2025): $139.89 Billion
• Annual Revenue (FY 2024): $123.73 Billion
• Profit (Net income) (FY 2024): $16.19 Billion

Products & Services: Internet | Mobile | Broadcast and Cable Channels | Streaming Service | Film and Animation Studios | Business Services | Home Security & Cybersecurity Solutions | Destinations & Experiences  

Competitors: AT&T | Verizon | Charter Communications | Walt Disney | DISH Network | Microsoft | 8×8 | Avaya | Cisco Systems | RingCentral | Atmos Unify | T-Mobile | Google | Dialpad | GoTo Connect | Mitel

Did you know? Comcast is the world’s fourth-largest broadcasting and cable television company by revenue, behind China Mobile, Verizon, and AT&T.

Comcast Corp is a multinational telecommunications and media conglomerate founded in Jun 1963 by Ralph Roberts, Julian Brodsky, and Daniel Aaron. The Philadelphia-based company is America’s largest internet service provider and the second-largest pay-TV firm. Comcast’s mission statement, values, and principles drive these achievements and the company’s growth. Comcast generated $123.73 billion in annual revenue in 2024, with a net income of $16.19 billion. [1]

Check out: Comcast Revenue Trend

Comcast operates across telecommunications, media, and entertainment sectors. Its portfolio includes valuable brands like Xfinity, Peacock, Sky, and Comcast Business. It also owns DreamWorks, Universal Pictures, Universal Destinations & Experiences, NBC, Telemundo, TeleXitos, and Cozi TV, and cable-only channels (MSNBC, CNBC, USA Network, SYFY, Oxygen, E!, and Bravo) through NBCUniversal. In Oct 2024, Comcast announced plans to spin off its cable networks into a separate company. [2]

Comcast is one of the world’s most valuable brands. The company was #40 on the Forbes Global 2000 as of Jun 2024. [3]  

To understand why Comcast is so successful, here is a comprehensive analysis of its mission statement, values, principles, and sustainability goals:

Comcast’s Mission Statement

To create incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.

Here is our analysis of Comcast Corporation’s mission statement: 

1. Innovative technology

Comcast seeks to cement its position as a tech-driven company. The corporation delivers world-class broadband, wireless, and video through Xfinity [4]. In Sep 2024, Comcast unveiled its new Janus initiative to transform the way its core network. Janus uses leading-edge cloud and AI/ML technology to deliver next-generation Internet experiences and maximize network performance and efficiency. [5]

2. World-class entertainment

Comcast seeks to strengthen its leadership in the entertainment and media sectors. Its NBCUniversal subsidiary creates and distributes world-class content across film, television, and streaming channels. In 2024, NBCUniversal earned 75 Emmy Award nominations from the Television Academy. Universal Studio Group garnered 55 nominations, followed by NBC with 33, Peacock with 9, and Bravo with 6. These accolades indicate that Comcast is fulfilling its mission of delivering world-class. [6]

3. Connect millions of people

Comcast operates America’s largest network, accessible to over 63 million locations nationwide. The company seeks to connect millions of people to the Internet and opportunities. In 2023, Comcast accelerated its efforts to close the digital divide and unlock economic mobility for the next generation through its $1-billion Project UP initiative. The program provides training and career development for learners to help more people get and stay online and access job opportunities. [7]

4. Deliver the best moments and experiences

Comcast’s products and services cover several niches, from news to sports, gaming, and theme parks and attractions. The company seeks to deliver the best moments and experiences across all segments. For example, NBCUniversal and the NBA announced an 11-year agreement in Jun 2024. NBA fans can now watch NBA and WNBA regular-season and playoff basketball games on NBC, Peacock, Sky Sports, USA Network, and Telemundo. [8]

Checkout: Comcast’s Product and Services

Comcast’s Core Values

Comcast’s core values help the company promote integrity and respect enterprise-wide. They drive collaboration and cultivate creativity, innovation, and competitiveness. Here is an in-depth analysis of Comcast’s four core values:

1. An entrepreneurial spirit

Comcast embraces and harnesses good ideas to maximize the benefits of all business opportunities. The firm proactively seeks new ways to deliver innovative solutions to meet evolving consumer needs. In Apr 2024, Comcast introduced its new NOW brand and product portfolio.

This portfolio offers affordable Internet, mobile, and streaming TV products with all-in pricing and a flexible month-to-month purchase option. Consumers can now access low-cost, easy-to-use, reliable connectivity and entertainment similar to Comcast’s Xfinity services but without lengthy contracts and credit checks. [9]

2. Doing the right thing and acting with integrity

Comcast acknowledges its obligation to obey the law organization-wide. While the company strives for success like other businesses, it’s committed to achieving this goal ethically. Comcast added this core value to its Code of Conduct, ensuring employees act with integrity in all business activities. It goes beyond obeying the law to include treating people the right way. [10]

3. Respect for each other

Comcast emphasizes a culture of fairness and inclusion across its leadership and workforce. The company encourages its employees to respect each other and customers. It also applies this value in its programming and interactions with suppliers and communities. In Nov 2024, the National Organization on Disability (NOD) named Comcast NBCUniversal a 2024 Leading Disability Employer. The distinction recognizes Comcast NBCUniversal’s efforts to foster inclusion through MyAbilities Employee Resource and ASL initiatives. Comcast NBCUniversal also uses innovations like the Xfinity Large Button Voice Remote to make its products, services and experiences more inclusive. [11]

4. Giving back

Comcast supports local communities and organizations in its business areas. The company leverages its voice, resources, and reach to improve people’s lives. In 2024, Comcast committed $35 million to hundreds of community organizations. The funds will help train the next generation of innovators, entrepreneurs, and creators. It is part of Project UP, Comcast’s plan to connect people and support digital skills and job programs. [12]

Comcast’s Principles of Business Conduct

Comcast’s principles guide how the firm and its employees execute business activities. These commitments focus on the work environment, customers and company, and professional behavior. Here is the breakdown of the three elements:

1. Commitment to work environment

Comcast requires employees to treat everyone fairly and respectfully. This principle builds on Comcast’s core value: “Respect for each other.” The company complies with labor and employment laws and promotes equal employment opportunities. For example, the NOD recognized Comcast NBCUniversal as a 2024 Leading Disability Employer. The company prohibits harassment or discrimination based on race, ethnicity, gender, sexual orientation, religion, age, marital status, national origin, ancestry, or physical or mental condition. Comcast is also committed to promoting health and safety in its work environment. [13]

2. Commitment to customers and company

Comcast strives to offer excellent customer service and protect its clients’ privacy and personal information. It requires its employees, supplies, and business partners to adhere to data privacy regulations and avoid conflicts of interest. In Oct 2024, a data breach at Comcast’s former partner exposed sensitive personal information of over 237,000 customers. Comcast helped affected clients mitigate risks. The company is also committed to protecting shareholders’ investments by ensuring financial responsibility and communicating honestly and accurately. [14]

3. Commitment to professional behavior

Comcast complies with competition and antitrust laws directives. It doesn’t abuse its market dominance to gain an unfair competitive advantage over rivals. For example, Comcast focused on advertising the benefits of using its Xfinity service after losing 65,000 broadband subscribers to competitors. The company prohibits employees from accepting bribes and provides comprehensive policies for handling gifts and business entertainment. [15]

Checkout: Comcast’s Competitors

Comcast’s Sustainability Goal

Comcast’s sustainability goal is to become carbon neutral by 2035. The company set this target in 2019. By 2023, Comcast had reduced its Scope 1 and 2 greenhouse gas emissions by over 30% since 2019. Comcast’s roadmap to carbon neutrality focuses on four mission-critical areas. But how is the company implementing its sustainability plan? [16]

1. Reducing emissions

Comcast’s environmental sustainability roadmap starts with cutting carbon footprint enterprise-wide. The company is shifting from purchased electricity to solar, wind, and other clean energy sources to reduce emissions. In Feb 2023, Comcast issued a $1 billion green bond for investors to support its environmental efforts. The company sourced around 1.1 million megawatt-hours of clean and renewable energy in 2023. Comcast also leverages its digital tech and customer support tools to serve more customers remotely. This move helped Comcast save around 11 million gallons of fuel in 2023 compared to 2019. [17]

2. Network Efficiency

Comcast is transforming its nationwide network to virtual, cloud-based technologies with faster broadband speeds and enhanced reliability. The company is leveraging energy-efficient solutions to double network energy efficiency by 2030. As of 2023, Comcast had reduced electricity for delivering each data byte network-wide by 40% since 2019. The company is enhancing its network resilience to minimize service disruptions and keep customers connected during storms without increasing energy usage.

3. Products & Packaging

Comcast is leveraging sustainable innovation to reduce its carbon footprint. This plan includes designing environmentally friendly products and packaging. For example, Storm-Ready WiFi is Comcast’s first device designed using recycled materials. Its casing is made from 65% post-consumer recycled plastic. Some Xfinity Video and Internet products use Xfinity Eco Capsule, a 100% recyclable packaging system. [18]

4. Storytelling & Production

Comcast acknowledges that environmental stewardship extends to the set and screen. The company uses responsible production practices and compelling storytelling to showcase the possibilities of a sustainable future. For example, NBCUniversal spotlights climate change challenges and sustainable solutions to millions of viewers through the TODAY Climate show, led by Al Roker. Comcast is also investing in sustainable production. Its Universal brand launched the Greener Light Program to embed sustainability across filmmaking. [19]

References

1. Comcast Corporation (2024, Jan 25). Comcast Reports 4th Quarter 2023 Results. Yahoo Finance
2. Varghese, H. (2024, Oct 31). Comcast weighs the spin-off of declining cable networks after an excellent third quarter. Reuters
3. Murphy, A. (2024, Jun 6). Forbes Global 2000: 2024 Ranking. Forbes
4. Comcast Corporation. Our Company & Brands: NBCUniversal. Comcast.com
5. Comcast Corp (2024, Sep 23). Comcast Is Harnessing Leading-Edge Cloud and AI Tech to Transform the Way Its Network Delivers Next-Generation Internet Experiences. Business Wire
6. NBCUniversal (2024, Jul 18). NBCUniversal Receives 75 Emmy Award Nominations. NBCUniversal.com
7. Wilson-Scott, D. (2024, Jun 6). Comcast: 2024 Impact Report. Comcast.com
8. Comcast Corp (2024, Jul 24). The NBA and WNBA Return to NBCUniversal with 11-Year Agreement for Regular Season and Playoff Basketball. Comcast.com
9. Comcast Corporation (2024, Apr 17). Comcast Launches NOW – a New Brand and Product Portfolio that Redefines Low-Cost Internet, Mobile, and TV. Comcast.com
10. Comcast Corporation. Who We Are: Statement of Integrity. Comcast.com
11. Comcast Corp (2024, Nov 5). Comcast NBCUniversal Named 2024 Leading Disability Employer. CSR Wire
12. Comcast Corporation (2024, Aug 1). Comcast commits $35 million to support hundreds of community organizations in expanding economic opportunity for the “Team of Tomorrow.” Business Wire
13. Comcast Corporation (2024, Jun). Comcast Corp: Code of Conduct. Comcast.com
14. Santana, D. (2024, Oct 7). Data Breach Exposes Social Security Numbers of 237,000 Comcast Customers. CNET
15. Abarinova, M. (2024, May 15). Comcast CEO talks about competition and asserts the company is “tech-driven.” Fierce Network
16. Comcast Corporation (2024, Jun). Our Progress Toward Carbon Neutral. Comcast.com
17. Comcast Corporation (2024, Jan 25). Highlights from Comcast’s 2023 Green Bond Report. NCTA
18. Comcast Corporation (2024, Jun). Comcast: 2024 Impact Report. Comcast.com
19. Cronenwett, S. (2023, Apr 26). Comcast Corp: Our Sustainable Future. Comcast.com
20. Featured Image by Mike Conway