In fiscal year 2025, Philip Morris International's revenue by geographical region are as follows:
Learn more about Philip Morris International’s Revenue by Products
Check out competitors to Philip Morris International in a side-by-side comparison.
Explore additional financial metrics for Philip Morris International.
| Americas Segment | 1944000000 |
|---|---|
| East Asia And Australia | 6201000000 |
| European Union | 13598000000 |
| SSEA, CIS & MEA Segment | 10629000000 |
| Swedish Match AB Segment | 2496000000 |
| Wellness and Healthcare Segment | 306000000 |
| Americas Segment | 4534000000 |
|---|---|
| East Asia And Australia | 6393000000 |
| European Union | 15357000000 |
| SSEA, CIS & MEA Segment | 11261000000 |
| Americas Segment | 4854000000 |
|---|---|
| EA, AU & PMI GTR Segment | 6632000000 |
| European Union | 17111000000 |
| SSEA, CIS & MEA Segment | 12051000000 |
The above chart shows Philip Morris International's revenue percentage share by geographical region.
In fiscal year 2023, Philip Morris International's revenue by region is as follows:
The above chart shows Philip Morris International's revenue percentage share by geographical region.
In fiscal year 2024, Philip Morris International's revenue by region is as follows:
The above chart shows Philip Morris International's revenue percentage share by geographical region.
In fiscal year 2025, Philip Morris International's revenue by region is as follows:
| Geography (Percent Share) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Americas Segment | 5.53% | 12.08% | 11.94% |
| EA, AU & PMI GTR Segment | 0% | 0% | 16.32% |
| East Asia And Australia | 17.63% | 17.03% | 0% |
| European Union | 38.66% | 40.9% | 42.1% |
| SSEA, CIS & MEA Segment | 30.22% | 29.99% | 29.65% |
| Swedish Match AB Segment | 7.1% | 0% | 0% |
| Wellness and Healthcare Segment | 0.87% | 0% | 0% |
| Total Revenue | 100% | 100% | 100% |
The above chart shows the revenue trend of different segments of Philip Morris International.
In fiscal year 2025, the European Union generated the most revenue ($17.11 B), and the Americas Segment generated the least revenue ($4.85 B).
The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.
| Region | 2023 | 2024 | 2025 |
|---|---|---|---|
| Americas Segment | $1.94 B - |
$4.53 B
133.23%
|
$4.85 B
7.06%
|
| EA, AU & PMI GTR Segment | - - | - - | $6.63 B - |
| East Asia And Australia | $6.20 B - |
$6.39 B
3.10%
|
- - |
| European Union | $13.60 B - |
$15.36 B
12.94%
|
$17.11 B
11.42%
|
| SSEA, CIS & MEA Segment | $10.63 B - |
$11.26 B
5.95%
|
$12.05 B
7.02%
|
| Swedish Match AB Segment | $2.50 B - | - - | - - |
| Wellness and Healthcare Segment | $306.00 M - | - - | - - |
| Total Revenue | $35.17 B - |
$37.55 B
6.74%
|
$40.65 B
8.26%
|