Revenue breakdown by Products & Services
Revenue breakdown by Geography

Deckers Outdoor Corporation's Revenue by Segment

In fiscal year 2026, Deckers Outdoor Corporation's revenue by segment (products & services) are as follows:

  • Hoka Brand Segment: $2.59 B
  • Other Wholesale Segment: $146.21 M
  • UGG Wholesale Segment: $2.74 B

Learn more about Deckers Outdoor Corporation’s Revenue by Geography

Check out competitors to Deckers Outdoor Corporation in a side-by-side comparison.

Explore additional financial metrics for Deckers Outdoor Corporation.

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The above chart shows Deckers Outdoor Corporation's revenue percentage share by segment (products and services).

In fiscal year 2024, Deckers Outdoor Corporation's revenue by segment is as follows:

  • Direct-to-Consumer generated $1.86 B in revenue, representing 43.27% of its total revenue.
  • Hoka Brand Segment generated $1.13 B in revenue, representing 26.26% of its total revenue.
  • Other Wholesale Segment generated $60.03 M in revenue, representing 1.4% of its total revenue.
  • Sanuk Wholesale Segment generated $17.18 M in revenue, representing 0.4% of its total revenue.
  • Teva Wholesale Segment generated $113.74 M in revenue, representing 2.65% of its total revenue.
  • UGG Wholesale Segment generated $1.12 B in revenue, representing 26.01% of its total revenue.

The biggest segment for Deckers Outdoor Corporation is the Direct-to-Consumer, which represents 43.27% of its total revenue.
The smallest segment for Deckers Outdoor Corporation is the Sanuk Wholesale Segment, which represents 0.4% of its total revenue.

The above chart shows Deckers Outdoor Corporation's revenue percentage share by segment (products and services).

In fiscal year 2025, Deckers Outdoor Corporation's revenue by segment is as follows:

  • Direct-to-Consumer generated $2.13 B in revenue, representing 42.72% of its total revenue.
  • Hoka Brand Segment generated $1.40 B in revenue, representing 28.04% of its total revenue.
  • Other Wholesale Segment generated $175.77 M in revenue, representing 3.53% of its total revenue.
  • UGG Wholesale Segment generated $1.28 B in revenue, representing 25.72% of its total revenue.

The biggest segment for Deckers Outdoor Corporation is the Direct-to-Consumer, which represents 42.72% of its total revenue.
The smallest segment for Deckers Outdoor Corporation is the Other Wholesale Segment, which represents 3.53% of its total revenue.

The above chart shows Deckers Outdoor Corporation's revenue percentage share by segment (products and services).

In fiscal year 2026, Deckers Outdoor Corporation's revenue by segment is as follows:

  • Hoka Brand Segment generated $2.59 B in revenue, representing 47.28% of its total revenue.
  • Other Wholesale Segment generated $146.21 M in revenue, representing 2.67% of its total revenue.
  • UGG Wholesale Segment generated $2.74 B in revenue, representing 50.05% of its total revenue.

The biggest segment for Deckers Outdoor Corporation is the UGG Wholesale Segment, which represents 50.05% of its total revenue.
The smallest segment for Deckers Outdoor Corporation is the Other Wholesale Segment, which represents 2.67% of its total revenue.
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Summary Table

Products & Services (Percent Share) 2024 2025 2026
Direct-to-Consumer 43.27% 42.72% -
Hoka Brand Segment 26.26% 28.04% 47.28%
Other Wholesale Segment 1.4% 3.53% 2.67%
Sanuk Wholesale Segment 0.4% - -
Teva Wholesale Segment 2.65% - -
UGG Wholesale Segment 26.01% 25.72% 50.05%
Total Revenue 100% 100% 100%

The above chart shows the revenue trend of different segments of Deckers Outdoor Corporation.

In fiscal year 2026, the UGG Wholesale Segment generated the most revenue ($2.74 B), and the Other Wholesale Segment generated the least revenue ($146.21 M).

The above chart shows growth drivers and a year-over-year comparison of different segments' revenue.

  • Direct-to-Consumer revenue decreased -100% ($2.13 B) from $2.13 B (in 2025) to $0.00 (in 2026).
  • Hoka Brand Segment revenue increased 85.1% ($1.19 B) from $1.40 B (in 2025) to $2.59 B (in 2026).
  • Other Wholesale Segment revenue decreased -16.82% ($29.56 M) from $175.77 M (in 2025) to $146.21 M (in 2026).
  • UGG Wholesale Segment revenue increased 113.58% ($1.46 B) from $1.28 B (in 2025) to $2.74 B (in 2026).
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    Summary Table

    Products & Services 2024 2025 2026
    Direct-to-Consumer $1.86 B - $2.13 B
    14.78%
    - -
    Hoka Brand Segment $1.13 B - $1.40 B
    24.12%
    $2.59 B
    85.10%
    Other Wholesale Segment $60.03 M - $175.77 M
    192.82%
    $146.21 M
    16.82%
    Sanuk Wholesale Segment $17.18 M - - - - -
    Teva Wholesale Segment $113.74 M - - - - -
    UGG Wholesale Segment $1.12 B - $1.28 B
    14.98%
    $2.74 B
    113.58%
    Total Revenue $4.29 B - $4.99 B
    16.28%
    $5.47 B
    9.76%