-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 Q8CLPTCmirNAE/gerwLCwhYrWTnnL/93YiD8BwqpNEsVWuXYzb1LpRlXhS7Io2Ee
 gGqlB4x5QckYq2s6zrDHdA==

<SEC-DOCUMENT>0000080424-96-000050.txt : 19961204
<SEC-HEADER>0000080424-96-000050.hdr.sgml : 19961204
ACCESSION NUMBER:		0000080424-96-000050
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	19961203
ITEM INFORMATION:		
FILED AS OF DATE:		19961203
SROS:			CSE
SROS:			NYSE

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PROCTER & GAMBLE CO
		CENTRAL INDEX KEY:			0000080424
		STANDARD INDUSTRIAL CLASSIFICATION:	SOAP, DETERGENT, CLEANING PREPARATIONS, PERFUMES, COSMETICS [2840]
		IRS NUMBER:				310411980
		STATE OF INCORPORATION:			OH
		FISCAL YEAR END:			0630

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-00434
		FILM NUMBER:		96675302

	BUSINESS ADDRESS:	
		STREET 1:		ONE PROCTER & GAMBLE PLZ
		CITY:			CINCINNATI
		STATE:			OH
		ZIP:			45202
		BUSINESS PHONE:		5139831100
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<TEXT>

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT

     PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported)              December 3, 1996


                          THE PROCTER & GAMBLE COMPANY
  ---------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


    Ohio                             1-434                    31-0411980
- ---------------------------------------------------------------------------
(State or other            (Commission File Number)           (IRS Employer
jurisdiction of                                               Identification
incorporation)                                                Number)


One Procter & Gamble Plaza, Cincinnati, Ohio                  45202
- ---------------------------------------------------------------------------
(Address of principal executive offices)                      (Zip Code)


Registrant's telephone number, including area code   (513) 983-1100
                                                     -----------------






<PAGE>



ITEM 9.  SALES OF EQUITY SECURITIES PURSUANT TO REGULATIONS

         On November 18 and 25, 1996 The Procter & Gamble Company (the
"Company") sold 9,558 shares of the Company's common stock to employees of
subsidiaries of the Company for approximately $1,050,640 in reliance on
Regulation S.

         No underwriter or placement agent was used.




                                    SIGNATURE


         Pursuant to the requirements of the Securities Exchange Act of
1934, the Registrant has duly caused this Report to be singed on its behalf by
the undersigned hereunto duly authorized.


                                          THE PROCTER & GAMBLE COMPANY


                                          /S/TERRY L. OVERBEY
                                          -----------------------------
                                          Terry L. Overbey, Secretary
                                          December 3, 1996




</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----