{"id":3581,"date":"2025-07-31T17:30:40","date_gmt":"2025-07-31T17:30:40","guid":{"rendered":"https:\/\/bullfincher.io\/blog\/?p=3581"},"modified":"2025-08-01T12:01:02","modified_gmt":"2025-08-01T12:01:02","slug":"ubs-mission-statement-analysis","status":"publish","type":"post","link":"https:\/\/bullfincher.io\/blog\/ubs-mission-statement-analysis\/","title":{"rendered":"UBS Mission Statement Analysis"},"content":{"rendered":"\n<ul style=\"color:#060606;background-color:#f3f5f8\" class=\"wp-block-list has-text-color has-background has-link-color wp-elements-b82f6d12e829cfc5a752523c641db9f7\">\n<li><strong>Company:<\/strong> UBS Group AG &nbsp;<\/li>\n\n\n\n<li><strong>CEO:<\/strong> Sergio Ermotti<\/li>\n\n\n\n<li><strong>Year founded:<\/strong> 1998<\/li>\n\n\n\n<li><strong>Headquarters:<\/strong> Z\u00fcrich, Switzerland<\/li>\n\n\n\n<li><strong>Number of Employees:<\/strong> 115,038 (112,842 FTE)<\/li>\n\n\n\n<li><strong>Type:<\/strong> Public<\/li>\n\n\n\n<li><strong>Ticker Symbol:<\/strong> UBSG<\/li>\n\n\n\n<li><strong>Market Cap (Feb 2025):<\/strong> $107.34 Billion<\/li>\n\n\n\n<li><strong>Annual Revenue (2024):<\/strong> $48.06 Billion<\/li>\n\n\n\n<li><strong>Profit | Net income (2024):<\/strong> $5.1 Billion<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-13bfe6ccf83605341e2ba2151878d368\" style=\"color:#000000;background-color:#f3f5f8\"><strong>Products &amp; Services:<\/strong> Wealth Management | Investment Banking | Asset Management | Commercial &amp; Retail Banking&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-6e9ff6aee2f4dc72582a65609720931a\" style=\"color:#000000;background-color:#f3f5f8\"><strong>Competitors:<\/strong> <a href=\"https:\/\/bullfincher.io\/companies\/jpmorgan-chase-co\/overview\">JPMorgan Chase<\/a> | <a href=\"https:\/\/bullfincher.io\/companies\/the-goldman-sachs-group\/overview\">Goldman Sachs<\/a> | <a href=\"https:\/\/bullfincher.io\/companies\/morgan-stanley\/overview\">Morgan Stanley<\/a> | <a href=\"https:\/\/bullfincher.io\/companies\/bank-of-america-corporation\/overview\">Bank of America<\/a> |Merrill Lynch | Deutsche Bank | BNP Paribas | Royal Bank of Scotland (RBS) | Standard Chartered | Barclays | NatWest | Lloyds Bank | Societe Generale | <a href=\"https:\/\/bullfincher.io\/companies\/citigroup\/overview\">Citigroup<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-56500bf2108e8ff38bcd21a9014c0b59\" style=\"color:#000000;background-color:#f3f5f8\"><strong>Did you know?<\/strong> UBS is the largest Swiss banking institution and the world\u2019s largest private bank. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><span style=\"color: #000000;\">UBS is a Swiss investment bank founded in Jun 1998 by Marcel Ospel. It offers<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/top-investment-banking-companies-in-the-world-by-revenue\">investment banking<\/a><span style=\"color: #000000;\">, asset and wealth management, and<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-banks-companies-in-the-world-by-market-cap\">retail banking<\/a> <span style=\"color: #000000;\">in over 50 countries worldwide. UBS\u2019s mission, vision, culture, and sustainability goals drive growth and success. UBS is one of the bulge bracket banks with Goldman Sachs, JPMorgan, Morgan Stanley, Barclays, Bank of America Merrill Lynch, Citigroup, and Deutsche Bank. In Mar 2023, <strong>UBS agreed to merge with Credit Suisse <\/strong>in a 3 billion Swiss franc all-stock deal. The government-brokered deal prevented the embattled Credit Suisse from failing. The legal merger between the Swiss banks was completed in Jul 2024. [<\/span><a href=\"https:\/\/www.investopedia.com\/terms\/u\/ubs.asp\" target=\"_blank\" rel=\"noopener\">1<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">UBS is the world\u2019s largest private bank and a leading global wealth manager. This Swiss bank managed $5.7 trillion in invested assets as of 2023. Its managed assets increased after acquiring Credit Suisse. It has offices and employees in all major financial hubs worldwide. In 2024, UBS generated $48.06 billion in annual revenue, with <strong>$5.1 billion in profit<\/strong>. [<\/span><a href=\"https:\/\/www.finews.com\/news\/english-news\/66223-ubs-resultats-2024-zurich-swiss-banking-swiss-finance-place-2\" target=\"_blank\" rel=\"noopener\">2<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">To understand why UBS is so successful, here is a comprehensive analysis of its mission statement, vision, culture, and sustainability goals:<\/span><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ubs-s-mission-statement\">UBS\u2019s Mission Statement<\/h2>\n\n\n\n<p class=\"has-text-color has-background has-link-color has-huge-font-size wp-elements-a37e6e9489af09731edecf05a9320e63\" style=\"color:#333333;background-color:#f3f5f8\"><strong><em><em><em><em><em><em><em><em>Reimagining the power of people and capital to create a better world for all of us \u2013 a world that&#8217;s fair, sustainable, and gives everyone the opportunity to thrive<\/em>.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><span style=\"color: #000000;\">The statement is at the heart of UBS\u2019s operations and decisions. It has two parts: reimagining the power of investing and connecting people for a better world. These parts work together and individually to connect people, ideas, and opportunities. Over 3,000 UBS employees collaborated as the \u201cdiscovery squad\u201d to explore, listen, and answer fundamental questions, helping the perfect purpose statement. \u201c<em>We involved all employees throughout the journey, including members of the Group Executive Board and the Board of Directors, as well as thought leaders and clients<\/em>,\u201d said UBS, \u201c<em>It became clear what was important to everyone<\/em>.\u201d [<\/span><a href=\"https:\/\/www.ubs.com\/global\/en\/our-firm\/annual-review-2021\/inspire\/articles\/a-purpose-thats-our-purpose.html\" target=\"_blank\" rel=\"noopener\">3<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">Here is our analysis of UBS\u2019s mission statement:<\/span><\/p>\n<h4><span style=\"color: #000000;\">1. Reimagining the power of investing<\/span><\/h4>\n<p><span style=\"color: #000000;\">UBS aims to enhance individuals\u2019 investing capabilities and options with tailored products and services. The bank offers diversified asset management and investment banking solutions. In Nov 2024, UBS Asset Management <strong>launched the UBS USD Money Market Investment Fund Token<\/strong> (uMINT), built on Ethereum distributed ledger technology.\u202fThis product meets the increasing investor demand for tokenized financial assets. Token holders can now access the firm\u2019s institutional-grade cash management solutions driven by quality money market instruments based on a risk-managed framework.<\/span><\/p>\n<p><span style=\"color: #000000;\">UBS leverages<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-tech-companies-in-the-world-by-market-cap\">advanced tech-driven solutions<\/a> <span style=\"color: #000000;\">and innovations to reimagine investing. Its asset management division is a global fund issuance and distribution leader. In Oct 2023, the division launched its live pilot of a tokenized Variable Capital Company (VCC) fund. UBS completed the <strong>world\u2019s first cross-border digital bond repurchase transaction<\/strong> on a public blockchain in Nov 2023. This natively-issued digital bond was fully executed and settled on a public blockchain. [<\/span><a href=\"https:\/\/www.ubs.com\/global\/en\/media\/display-page-ndp\/en-20241101-first-tokenized-investment-fund.html#:~:text=UBS%20Asset%20Management%20launches%20its%20first%20tokenized%20investment%20fund,-Singapore01%20Nov&amp;text=Singapore%2C%201%20November%2C%202024%20\" target=\"_blank\" rel=\"noopener\">4<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">2. Connecting people for a better world<\/span><\/h4>\n<p><span style=\"color: #000000;\">UBS strives to create a better world by connecting people with professionals and solutions. The firm helps clients reach their financial goals through personalized advice and products. It expands cloud infrastructure and<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-ai-companies-in-the-world-by-market-cap\">GenAI<\/a> <span style=\"color: #000000;\">usage to transform client service, efficiency, and security. As of Feb 2025, UBS had <strong>launched 50,000 Copilot licenses<\/strong> to its employees. Its GenAI tools delivered 1.75m prompts in 2024. These tech investments drive business outcomes and help connect customers to services. [<\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250203802726\/en\/UBS-reports-4Q24-net-profit-of-USD-0.8bn-and-FY24-net-profit-of-USD-5.1bn-proposes-USD-0.90-dividend-per-share-and-continuation-of-share-repurchases-continuing-to-invest-for-long-term-growth\" target=\"_blank\" rel=\"noopener\">5<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">UBS seeks to connect clients with more financial solutions by integrating its divisions and creating new units. For example, in Jun 2024, UBS announced plans to <strong>shake up its flagship wealth-management business<\/strong> to boost its offerings to ultra-rich clients. The bank created the new GWM Solutions unit to integrate several products and services, such as investment and wealth management, lending, and alternative investments. It launched the Unified Global Alternatives unit by incorporating alternative products from its wealth and<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-financial-services-companies-in-the-world-by-market-cap\">asset management businesses<\/a><span style=\"color: #000000;\">. [<\/span><a href=\"https:\/\/www.reuters.com\/business\/finance\/ubss-new-wealth-management-co-leaders-announce-reshuffle-2024-06-27\/\" target=\"_blank\" rel=\"noopener\">6<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4>3. Enhancing access to opportunities<\/h4>\n<p><span style=\"color: #000000;\">UBS aims to build a world that&#8217;s fair and sustainable and provides everyone the opportunity to thrive. The firm offers innovative solutions to enhance access to opportunities. In 2024, UBS introduced its Red proprietary AI assistant to deliver unparalleled client service in the digital age. The solution leverages UBS\u2019s vast data resources and Azure&#8217;s cutting-edge tech and advanced AI capabilities to drive digital innovation across the bank\u2019s global divisions. As of Jan 2025, <strong>30,000 UBS employees used the AI assistant<\/strong> to access intelligent insights, products, research, and CIO reports. The firm also offers an advanced analytics platform for financial advisors. These AI-driven solutions unlock opportunities that change people\u2019s lives and forge a fairer society. [<\/span><a href=\"https:\/\/fintechnews.ch\/aifintech\/ubs-microsoft-collaborate-to-transform-wealth-management-with-ai-powered-platform\/74167\/\" target=\"_blank\" rel=\"noopener\">7<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/bullfincher.io\/ranking\/largest-investment-banking-companies-in-the-world-by-market-cap\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Global-Investment-Banking-Companies-by-Market-Cap-1024x598.png\" alt=\"Largest Global Investment Banking Companies by Market Cap\" class=\"wp-image-3596\" srcset=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Global-Investment-Banking-Companies-by-Market-Cap-1024x598.png 1024w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Global-Investment-Banking-Companies-by-Market-Cap-300x175.png 300w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Global-Investment-Banking-Companies-by-Market-Cap-768x448.png 768w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Global-Investment-Banking-Companies-by-Market-Cap-370x216.png 370w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Global-Investment-Banking-Companies-by-Market-Cap-270x158.png 270w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Global-Investment-Banking-Companies-by-Market-Cap-570x333.png 570w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Global-Investment-Banking-Companies-by-Market-Cap-740x432.png 740w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Global-Investment-Banking-Companies-by-Market-Cap.png 1377w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n<p style=\"text-align: center;\">Checkout: <a href=\"https:\/\/bullfincher.io\/ranking\/largest-investment-banking-companies-in-the-world-by-market-cap\">Largest Global Investment Banking Companies by Market Cap<\/a><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ubs-s-vision-statement\">UBS\u2019s Vision Statement<\/h2>\n\n\n\n<p class=\"has-text-color has-background has-link-color has-huge-font-size wp-elements-0669e0d089009e1c3a3922e64f410f42\" style=\"color:#333333;background-color:#f3f5f8\"><strong><em><em><em><em><em><em><em><em><em>To convene THE global ecosystem for investing \u2013 where thought leadership is impactful, people and ideas are connected, and opportunities are brought to life<\/em>. [<a href=\"https:\/\/www.ubs.com\/global\/en\/our-firm\/our-purpose\/our-vision.html\" target=\"_blank\" rel=\"noreferrer noopener\">8<\/a>]<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h4><span style=\"color: #000000;\">How is UBS implementing its vision statement?<\/span><\/h4>\n<p><span style=\"color: #000000;\">UBS is committed to building a global investing ecosystem. The company is achieving this vision through strategic acquisitions and mergers. For example, the UBS-Credit Suisse legal merger was completed in Jul 2024. This development allows UBS to <strong>transfer Credit Suisse client relationships<\/strong> and products to its systems in 2025, expanding its investing ecosystem. The deal cements UBS\u2019s leadership and connects more people to ideas and opportunities. [<\/span><a href=\"https:\/\/www.ubs.com\/ch\/en\/microsites\/ubs-acquisition-of-credit-suisse.html\" target=\"_blank\" rel=\"noopener\">9<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">UBS introduces new products and expands existing offerings to create a global investing ecosystem. The bank is invested in its internal growth. In Nov 2024, UBS <strong>developed and piloted UBS Digital Cash<\/strong>, a<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-it-services-companies-in-the-world-by-market-cap\">blockchain-based payment solution<\/a><span style=\"color: #000000;\">. The solution facilitates timely payment processing by increasing efficiency, transparency, and secrecy. It expands UBS&#8217;s ecosystem and strengthens its cross-border digital payment leadership. [<\/span><a href=\"https:\/\/www.ubs.com\/global\/en\/media\/display-page-ndp\/en-20241107-ubs-digital-cash.html\" target=\"_blank\" rel=\"noopener\">10<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ubs-s-culture\">UBS\u2019s Culture<\/h2>\n\n\n<p><span style=\"color: #000000;\">UBS\u2019s inclusive culture has three keys to success: <strong>Pillars, Principles, and Behaviors<\/strong>. These elements form the firm&#8217;s foundational blocks, defining what it stands for and how it operates. [<\/span><a href=\"https:\/\/www.ubs.com\/global\/en\/our-firm\/our-culture.html\" target=\"_blank\" rel=\"noopener\">11<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">Here is the breakdown of UBS\u2019s culture:<\/span><\/p>\n<h4><span style=\"color: #000000;\">1. Pillars <\/span><\/h4>\n<p><span style=\"color: #000000;\">UBS is built on efficiency, risk management, and capital strength. These three elements are the firm&#8217;s founding blocks. Capital strength delivers a balance sheet for all seasons, while risk management ensures its teams anticipate and handle risk effectively. Both rely on simplification and efficiency to make doing business easy. For example, the bank publishes easy-to-understand reports with insights into risk management. Its Dec 2024 article explained <strong>why deploying cash makes sense from a portfolio risk management perspective<\/strong>. [<\/span><a href=\"https:\/\/www.ubs.com\/us\/en\/wealth-management\/insights\/market-news\/article.1733343.html\" target=\"_blank\" rel=\"noopener\">12<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4>2. Principles<\/h4>\n<p><span style=\"color: #000000;\">UBS stands for client-centricity, connectivity, and sustainable impact. The bank prioritizes clients in everything, creates success by connecting people, ideas, and opportunities, and acts today with tomorrow in mind. In 2022, UBS earned #1 in overall client satisfaction in the JD Power 2022 US Full-Service Investor Satisfaction study. This award recognizes that UBS is surpassing client expectations. An <strong>advisor-centric and client-centric culture<\/strong> fuels UBS\u2019s unique<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/profitable-global-financial-services-companies\">financial advisor<\/a> <span style=\"color: #000000;\">experience (fa(X)) and growth. [<\/span><a href=\"https:\/\/www.ubs.com\/us\/en\/wealth-management\/financial-advisor-experience\/articles\/advisor-centric-culture.html\" target=\"_blank\" rel=\"noopener\">13<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4>3. Behaviors<\/h4>\n<p><span style=\"color: #000000;\">UBS prioritizes accountability with integrity, collaboration, and innovation. These elements define how the firm behaves and operates. The bank encourages employees to own their actions with integrity, collaborate as one UBS, and innovate and improve daily. It also applies these behaviors in its operations. For example, UBS partnered with<\/span> <a href=\"https:\/\/bullfincher.io\/companies\/microsoft-corporation\/overview\">Microsoft<\/a><span style=\"color: #000000;\"> to <strong>develop the UBS Red AI assistant<\/strong> powered by Azure AI Search and OpenAI Service. The collaboration digitized 60,000 investment documents, making them easily searchable for client advisors. [<\/span><a href=\"https:\/\/news.microsoft.com\/de-ch\/2025\/02\/10\/ubs-and-microsoft-partner-to-advance-ai-in-banking\/\" target=\"_blank\" rel=\"noopener\">14<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/bullfincher.io\/ranking\/largest-investment-banking-companies-in-the-world-by-market-cap\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"1024\" src=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Investment-Banking-Companies-in-the-World-by-Market-Cap-846x1024.png\" alt=\"Largest Investment Banking Companies in the World by Market Cap\" class=\"wp-image-3603\" srcset=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Investment-Banking-Companies-in-the-World-by-Market-Cap-846x1024.png 846w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Investment-Banking-Companies-in-the-World-by-Market-Cap-248x300.png 248w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Investment-Banking-Companies-in-the-World-by-Market-Cap-768x930.png 768w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Investment-Banking-Companies-in-the-World-by-Market-Cap-1269x1536.png 1269w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Investment-Banking-Companies-in-the-World-by-Market-Cap-370x448.png 370w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Investment-Banking-Companies-in-the-World-by-Market-Cap-270x327.png 270w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Investment-Banking-Companies-in-the-World-by-Market-Cap-570x690.png 570w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Investment-Banking-Companies-in-the-World-by-Market-Cap-740x896.png 740w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/06\/Largest-Investment-Banking-Companies-in-the-World-by-Market-Cap.png 1381w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/a><\/figure><\/div>\n\n<p style=\"text-align: center;\">Checkout: <a href=\"https:\/\/bullfincher.io\/ranking\/largest-investment-banking-companies-in-the-world-by-market-cap\">Largest Investment Banking Companies in the World by Market Cap<\/a><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ubs-s-sustainability-goals\">UBS\u2019s Sustainability Goals<\/h2>\n\n\n<p><span style=\"color: #000000;\">UBS\u2019s sustainability approach focuses on the <strong>Planet, People, and Partnerships<\/strong>. The bank aims to be the financial provider for clients seeking to transition to a low-carbon economy and mobilize capital to achieve the United Nations\u2019 17 Sustainable Development Goals (SDGs). [<\/span><a href=\"https:\/\/www.ubs.com\/global\/en\/sustainability-impact.html\" target=\"_blank\" rel=\"noopener\">15<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">UBS prioritizes the shift to a lower-carbon future to protect the planet. It has committed to reaching<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-renewable-energy-companies-in-the-world-by-market-cap\">net-zero emissions<\/a> <span style=\"color: #000000;\">across its operations by 2050, aligning with the Paris Agreement.<\/span><\/p>\n<p><span style=\"color: #000000;\">The firm seeks to <strong>minimize its scope 1 and 2 greenhouse gas<\/strong> (GHG) emissions through energy efficiencies and switching to more<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-energy-companies-in-the-world-by-market-cap\">sustainable energy<\/a><span style=\"color: #000000;\">. [<\/span><a href=\"https:\/\/www.ubs.com\/content\/dam\/assets\/cc\/investor-relations\/sustainability-report\/2023\/sustainability-report-2023.pdf\" target=\"_blank\" rel=\"noopener\">16<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">UBS combines tried-and-tested strategies to achieve its sustainability goals. First, the bank uses its global presence and influence to help people advance.\u200b It achieves this target through philanthropy and CSR programs that promote<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-education-companies-in-the-world-by-market-cap\">equitable education<\/a> <span style=\"color: #000000;\">and economic development. UBS also <strong>offers sustainable investment products<\/strong>, allowing clients to invest in green bonds, low-carbon funds, and other climate-conscious opportunities. Second, UBS partners with other thought leaders and standard setters to unite shared goals that drive change globally. It collaborates with VCs and institutional investors to help sustainability projects attract venture capital. [<\/span><a href=\"https:\/\/sustainabilitymag.com\/articles\/ubs-green-hockey-stick-signals-carbon-reduction-solutions\" target=\"_blank\" rel=\"noopener\">17<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-references\">References<\/h3>\n\n\n<ol>\n<li>Kagan, J. (2025, Jan 6). <a href=\"https:\/\/www.investopedia.com\/terms\/u\/ubs.asp\" target=\"_blank\" rel=\"noopener\">UBS: Definition, Bank History, Financial Services<\/a>. Investopedia<\/li>\n<li>Buholzer, D. (2025, Feb 4). <a href=\"https:\/\/www.finews.com\/news\/english-news\/66223-ubs-resultats-2024-zurich-swiss-banking-swiss-finance-place-2\" target=\"_blank\" rel=\"noopener\">UBS Posts $5.1 Billion Profit as Credit Suisse Integration Accelerates<\/a>. Finews<\/li>\n<li>UBS (2022, Mar 7). <a href=\"https:\/\/www.ubs.com\/global\/en\/our-firm\/annual-review-2021\/inspire\/articles\/a-purpose-thats-our-purpose.html\" target=\"_blank\" rel=\"noopener\">A purpose that\u2019s our purpose<\/a>. UBS.com<\/li>\n<li>UBS (2024, Nov 1). <a href=\"https:\/\/www.ubs.com\/global\/en\/media\/display-page-ndp\/en-20241101-first-tokenized-investment-fund.html#:~:text=UBS%20Asset%20Management%20launches%20its%20first%20tokenized%20investment%20fund,-Singapore01%20Nov&amp;text=Singapore%2C%201%20November%2C%202024%20\" target=\"_blank\" rel=\"noopener\">UBS Asset Management launches its first tokenized investment fund<\/a>. UBS.com<\/li>\n<li>UBS Group AG (2025, Feb 4). <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250203802726\/en\/UBS-reports-4Q24-net-profit-of-USD-0.8bn-and-FY24-net-profit-of-USD-5.1bn-proposes-USD-0.90-dividend-per-share-and-continuation-of-share-repurchases-continuing-to-invest-for-long-term-growth\" target=\"_blank\" rel=\"noopener\">UBS reports 4Q24 net profit of USD 0.8 billion and FY24 net profit of USD 5.1 billion<\/a>. Business Wire<\/li>\n<li>Illien, N. (2024, Jun 27). <a href=\"https:\/\/www.reuters.com\/business\/finance\/ubss-new-wealth-management-co-leaders-announce-reshuffle-2024-06-27\/\" target=\"_blank\" rel=\"noopener\">UBS shakes up flagship wealth business with a new unit<\/a>. Reuters<\/li>\n<li>FN Staff (2025, Jan 31). <a href=\"https:\/\/fintechnews.ch\/aifintech\/ubs-microsoft-collaborate-to-transform-wealth-management-with-ai-powered-platform\/74167\/\" target=\"_blank\" rel=\"noopener\">UBS and Microsoft Collaborate to Transform Wealth Management with AI-Powered Platform<\/a>. Fintech News Switzerland<\/li>\n<li>UBS Global. <a href=\"https:\/\/www.ubs.com\/global\/en\/our-firm\/our-purpose\/our-vision.html\" target=\"_blank\" rel=\"noopener\">Our Purpose: Our vision<\/a>. UBS.com<\/li>\n<li>UBS (2024, Jul 1). <a href=\"https:\/\/www.ubs.com\/ch\/en\/microsites\/ubs-acquisition-of-credit-suisse.html\" target=\"_blank\" rel=\"noopener\">The legal merger between Credit Suisse (Switzerland) Ltd. and UBS Switzerland AG<\/a>. UBS.com<\/li>\n<li>UBS (2024, Nov 7). <a href=\"https:\/\/www.ubs.com\/global\/en\/media\/display-page-ndp\/en-20241107-ubs-digital-cash.html\" target=\"_blank\" rel=\"noopener\">UBS successfully pilots blockchain-based multi-currency payment solutions with UBS Digital Cash<\/a>. UBS.com<\/li>\n<li><a href=\"https:\/\/www.ubs.com\/global\/en\/our-firm\/our-culture.html\" target=\"_blank\" rel=\"noopener\">Our Firm: Our culture<\/a>. UBS.com<\/li>\n<li>UBS Editorial Team (2024, Dec 12). <a href=\"https:\/\/www.ubs.com\/us\/en\/wealth-management\/insights\/market-news\/article.1733343.html\" target=\"_blank\" rel=\"noopener\">Why deploying cash makes sense from a portfolio risk management perspective<\/a>. UBS.com<\/li>\n<li>Larado, D. (2023, Jan 15). <a href=\"https:\/\/www.ubs.com\/us\/en\/wealth-management\/financial-advisor-experience\/articles\/advisor-centric-culture.html\" target=\"_blank\" rel=\"noopener\">An advisor-centric (and client-centric) culture<\/a>. UBS.com<\/li>\n<li>Microsoft Corp (2025, Feb 10). <a href=\"https:\/\/news.microsoft.com\/de-ch\/2025\/02\/10\/ubs-and-microsoft-partner-to-advance-ai-in-banking\/\" target=\"_blank\" rel=\"noopener\">UBS and Microsoft partner to advance AI in banking<\/a>. Microsoft.com<\/li>\n<li><a href=\"https:\/\/www.ubs.com\/global\/en\/sustainability-impact.html\" target=\"_blank\" rel=\"noopener\">Sustainability Impact: Our approach<\/a>. UBS.com<\/li>\n<li>UBS (2024, Mar 28). <a href=\"https:\/\/www.ubs.com\/content\/dam\/assets\/cc\/investor-relations\/sustainability-report\/2023\/sustainability-report-2023.pdf\" target=\"_blank\" rel=\"noopener\">Sustainability Report 2023<\/a>. UBS.com<\/li>\n<li>Williment, C. (2024, Nov 8). <a href=\"https:\/\/sustainabilitymag.com\/articles\/ubs-green-hockey-stick-signals-carbon-reduction-solutions\" target=\"_blank\" rel=\"noopener\">UBS: &#8220;Green Hockey Stick&#8221; Signals Carbon Reduction Solutions<\/a>. Sustainability Magazine<\/li>\n<li>Featured Image by <a href=\"https:\/\/unsplash.com\/@dpxng\" target=\"_blank\" rel=\"noopener\">Dulant Pang<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Products &amp; Services: Wealth Management | Investment Banking | Asset Management | Commercial &amp; Retail Banking&nbsp; Competitors: JPMorgan Chase | Goldman Sachs | Morgan Stanley | Bank of America |Merrill Lynch | Deutsche Bank | BNP Paribas | Royal Bank of Scotland (RBS) | Standard Chartered | Barclays | NatWest | Lloyds Bank | Societe [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-3581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mission-statement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog - Bullfincher<\/title>\n<meta name=\"description\" content=\"What is UBS&#039;s mission and vision statement? 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