{"id":3148,"date":"2025-06-05T13:39:00","date_gmt":"2025-06-05T13:39:00","guid":{"rendered":"https:\/\/bullfincher.io\/blog\/?p=3148"},"modified":"2025-06-14T07:31:09","modified_gmt":"2025-06-14T07:31:09","slug":"new-balance-mission-statement","status":"publish","type":"post","link":"https:\/\/bullfincher.io\/blog\/new-balance-mission-statement\/","title":{"rendered":"New Balance Mission Statement"},"content":{"rendered":"\n<ul style=\"color:#060606;background-color:#f3f5f8\" class=\"wp-block-list has-text-color has-background has-link-color wp-elements-ccaddf494da2a0edd9bb5e241a130207\">\n<li><strong>Company:<\/strong> New Balance Athletics, Inc.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>CEO:<\/strong> Joe Preston<\/li>\n\n\n\n<li><strong>Year founded:<\/strong> 1906<\/li>\n\n\n\n<li><strong>Headquarters:<\/strong> Boston, Massachusetts, USA<\/li>\n\n\n\n<li><strong>Number of Employees:<\/strong> 9,000<\/li>\n\n\n\n<li><strong>Type:<\/strong> Private<\/li>\n\n\n\n<li><strong>Annual Revenue (2024):<\/strong> $7.8 Billion<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-f326ef3340ddea29d4461efb9b33780c\" style=\"color:#000000;background-color:#f3f5f8\"><strong>Products &amp; Services:<\/strong> Sneakers | Shoes | Sandals | Lifestyle &amp; Fitness Apparel | Sports Equipment<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-42ee7bb77c6b5eeb2d6f7b9eb5ad2763\" style=\"color:#000000;background-color:#f3f5f8\"><strong>Competitors:<\/strong> <a href=\"https:\/\/bullfincher.io\/companies\/nike\/overview\">Nike<\/a> | Adidas | Reebok | Under Armour | ASICS | PUMA | Converse | Fila | Bata<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-485dc524faa60f10b8d8bc447b5f4169\" style=\"color:#000000;background-color:#f3f5f8\"><strong>Did you know?<\/strong> Founder William Riley conceived the name New Balance after observing chickens and their three-pronged feet, which he believed represented perfect balance. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><span style=\"color: #000000;\">New Balance is one of the world&#8217;s prominent sports footwear and<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/top-clothing-manufacturer-companies-in-the-world-by-revenue\">apparel manufacturers<span style=\"color: #000000;\">.<\/span><\/a><span style=\"color: #000000;\"> The Boston-based company was founded in 1906 by William Riley to produce arch supports and<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/top-pharma-companies-in-the-world-by-revenue\">orthopedic<\/a> <span style=\"color: #000000;\">shoes. It switched focus to specialize in sports<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/top-footwear-companies-in-the-world-by-assets\">footwear<\/a> <span style=\"color: #000000;\">and fitness<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-clothing-companies-in-the-world-by-market-cap\">clothing<span style=\"color: #000000;\">.<\/span><\/a><span style=\"color: #000000;\"> New Balance\u2019s mission, values, and sustainability goals drive growth and success. In Feb 2024, New Balance <strong>announced a multi-year sponsorship deal with Bayer 04 Leverkusen<\/strong>. This agreement with the reigning Bundesliga Champions allows the company to market its shoes and apparel to German football fans. New Balance will also equip Bayer 04 Leverkusen\u2019s track and field department. [<\/span><a href=\"https:\/\/newbalance.newsmarket.com\/latest-news\/new-balance-and-bayer-04-leverkusen-announce-multi-year-sponsorship\/s\/134f9c54-8cae-492b-bc13-3c71f06c6b19\">1<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">New Balance is a household name in the global sports industry. It owns five athletic<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/profitable-global-footwear-companies\">footwear<\/a> <a href=\"https:\/\/bullfincher.io\/ranking\/top-machine-companies-in-the-world-by-revenue\">factories<\/a> <span style=\"color: #000000;\">in New England and one<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-clothing-manufacturer-companies-in-the-world-by-market-cap\">manufacturing plant<\/a> <span style=\"color: #000000;\">in Flimby, UK. In 2024, New Balance <strong>generated $7.8 billion in global annual sales<\/strong>, up<\/span> <span style=\"color: #000000;\">20% from $6.5 billion in 2023. \u201cThis is the fourth consecutive year that we\u2019ve had over 20% growth in sales,\u201d said CEO Preston. [<\/span><a href=\"https:\/\/footwearnews.com\/business\/earnings\/new-balance-2024-sales-ceo-joe-preston-nrf-1234756912\/#:~:text=New%20Balance%20Sales%20Reach%20Record,20%20percent%20growth%20in%20sales.\">2<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">To understand why New Balance is thriving, here is a comprehensive analysis of its mission statement, values, and sustainability goals:<\/span><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-balance-s-mission-statement\">New Balance\u2019s Mission Statement<\/h2>\n\n\n\n<p class=\"has-text-color has-background has-link-color has-huge-font-size wp-elements-dd8cd56230476baa8407ddab7bb733ed\" style=\"color:#333333;background-color:#f3f5f8\"><strong><em><em>To create quality products for our athletes and customers, provide a safe and respectful environment for our associates, and give back to the communities we live and work in<\/em>.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><span style=\"color: #000000;\">New Balance states, \u201c<em>Our Mission drives how we work and where we focus. We have always been committed to creating quality products for our athletes and customers, providing a safe and respectful environment for our associates, and giving back to the communities we live and work in<\/em>.\u201d [<\/span><a href=\"https:\/\/jobs.newbalance.com\/global\/en\/WhoWeAre\">3<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">New Balance\u2019s mission statement is enriched by its Purpose: <em>Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities world<\/em>wide. [<\/span><a href=\"https:\/\/www.newbalance.com\/our-purpose.html\">4<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">Here is our analysis of New Balance\u2019s mission statement:<\/span><\/p>\n<h4><span style=\"color: #000000;\">1. Create quality products<\/span><\/h4>\n<p><span style=\"color: #000000;\">New Balance seeks to produce high-quality shoes and<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/profitable-global-clothing-stores-companies\">apparel<\/a> <span style=\"color: #000000;\">for athletes and casual wearers. This mission guided the company long before it became a global sports footwear brand. In 1927, the founder hired Arthur Hall, a traveling salesman, to pitch his New Balance Arch Support product. The product\u2019s quality and comfort enticed people who work on their feet all day, including retail workers and first responders.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">New Balance has prioritized product quality since becoming a global shoe and<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/top-clothing-companies-in-the-world-by-revenue\">clothing<\/a> <span style=\"color: #000000;\">brand. Several New Balance sneaker models received acclaim throughout the 1980s and \u201890s. For example, President Bill Clinton wore the 1500 during his runs. The 1988 574 sneakers became an iconic lifestyle shoe thanks to its quality, <strong>comfort, support, and walkability<\/strong>. In the early 2000s, New Balance\u2019s 991 model was Apple CEO Steve Jobs\u2019 favorite footwear. Today\u2019s A-list professional athletes like US Open champion Coco Gauff and top American tennis player Tommy Paul have endorsed the company\u2019s <\/span><a href=\"https:\/\/bullfincher.io\/ranking\/top-clothing-stores-companies-in-the-world-by-revenue\">apparel<\/a> <span style=\"color: #000000;\">and shoes for their quality. [<\/span><a href=\"https:\/\/www.fiftyplusadvocate.com\/2024\/08\/01\/new-balance-was-founded-in-boston-to-develop-arch-supports-and-orthopedic-footwear\/\">5<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">2. Provide a safe and respectful workplace<\/span><\/h4>\n<p><span style=\"color: #000000;\">New Balance strives to provide a safe and respectful work environment. The company believes its people are its lifeblood and nurtures an inclusive workplace where all employees are treated with dignity and respect. This mission is reinforced by labor rights and covers the brand\u2019s suppliers. In 2024, New Balance\u2019s <strong>global Tier 1 supply chain had over 185,000 workers<\/strong>. The brand engages its suppliers to ensure employees work in a safe, and secure healthly environment and earn a fair wage. About 15% of New Balance\u2019s suppliers had independent, democratically elected unions as of 2022. These unions protect employees\u2019 right to be heard and promote the best labor practices. They ensure the company and its suppliers provide a safe work environment. [<\/span><a href=\"https:\/\/www.newbalance.co.uk\/labor-rights.html#:~:text=The%20people%20who%20make%20our,global%20Tier%201%20supply%20chain.\">6<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">3. Give back to communities<\/span><\/h4>\n<p><span style=\"color: #000000;\">New Balance is committed to supporting the communities where it operates. The company fulfills this mission through the New Balance Foundation and in-house initiatives. Since 1981, the New Balance Foundation has helped young people achieve their goals by offering grants focused on community-led, outcomes-driven programs. These initiatives promote access to sport,<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/top-education-companies-in-the-world-by-revenue\">educational support<\/a><span style=\"color: #000000;\">, career readiness, and overall <\/span><a href=\"https:\/\/bullfincher.io\/ranking\/top-healthcare-companies-in-the-world-by-revenue\">well-being<span style=\"color: #000000;\">.<\/span><\/a><span style=\"color: #000000;\"> In 2024, the foundation <strong>donated over $12 million to 90 non-profits<\/strong>. It has granted over $150 million to trailblazing non-profits globally since its founding. [<\/span><a href=\"https:\/\/www.newbalance.com\/new-balance-foundation\/our-mission\/\">7<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">New Balance strives to help communities affected by disasters. For example, the company donated footwear and apparel to non-profit organizations to disseminate to individuals and families impacted by the devastating wildfires in Southern California. Its foundation pledged $2 million in charitable grants to support relief efforts and community rebuilding. The brand <strong>donated $500,000 to The American Red Cross<\/strong> and $500,000 to World Central Kitchen. It will allocate $1 million in grants to local non-profit organizations addressing the unique challenges of rebuilding LA communities in 2025. [<\/span><a href=\"https:\/\/newbalance.newsmarket.com\/latest-news\/new-balance-supports-los-angeles-fire-relief-efforts\/s\/2e1a76df-2c0e-40b3-8fee-de536f67a7fa\">8<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">4. Empower people through sport and craftsmanship<\/span><\/h4>\n<p><span style=\"color: #000000;\">New Balance aims to leverage sports and craftsmanship to empower people. It believes sport is a powerful driver of change because it promotes societal inclusion, challenges stereotypes, and cultivates collective action. The company strives to unite people across borders through sports. In 2020, New Balance partnered with Foot Locker and Pensole to create a Co-op program on footwear and apparel design, color and materials, and brand marketing. It awards 1-year internships annually to leading students.<\/span><\/p>\n<p><span style=\"color: #000000;\">New Balance believes humanity wins when everyone has access to opportunities. The brand offers scholarships to support Black fashion and footwear students. It also strives to empower the LGBTQIA+\u202fcommunity. In 2022, the company <strong>donated $600,000 to support GLSEN\u2019s Changing the Game initiative <\/strong>and help over 1 million students from 2022 through 2025. The program promotes acceptance of\u202fLGBTQIA+\u202fyouth in athletics through education and sports guidance. [<\/span><a href=\"https:\/\/www.newbalance.com\/sport-culture.html\">9<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bullfincher.io\/ranking\/top-footwear-companies-in-united-states-by-revenue\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Largest-American-Footwear-Companies-by-Revenue.png\" alt=\"Largest American Footwear Companies by Revenue\" class=\"wp-image-3159\" srcset=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Largest-American-Footwear-Companies-by-Revenue.png 960w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Largest-American-Footwear-Companies-by-Revenue-300x150.png 300w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Largest-American-Footwear-Companies-by-Revenue-768x384.png 768w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Largest-American-Footwear-Companies-by-Revenue-370x185.png 370w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Largest-American-Footwear-Companies-by-Revenue-270x135.png 270w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Largest-American-Footwear-Companies-by-Revenue-570x285.png 570w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Largest-American-Footwear-Companies-by-Revenue-740x370.png 740w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n<p style=\"text-align: center;\">Checkout: <a href=\"https:\/\/bullfincher.io\/ranking\/top-footwear-companies-in-united-states-by-revenue\">Largest American Footwear Companies by Revenue<\/a><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-balance-s-values\">New Balance\u2019s Values<\/h2>\n\n\n<p><span style=\"color: #000000;\">New Balance <strong>values integrity, teamwork, and customer satisfaction<\/strong>. These elements are the foundation of the company\u2019s culture and operations. They guide everything the brand and its employees do. [<\/span><a href=\"https:\/\/jobs.newbalance.com\/global\/en\/WhoWeAre\">10<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">How does New Balance live by its values?<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Integrity:<\/strong> New Balance emphasizes honesty and ethical behavior in all operations. The brand values integrity because how it does business is more important than the results. This value is crucial as the company expands globally across regions and through multiple cultures. For example, New Balance <strong>opened its new flagship store in Dubai<\/strong> in 2021. It engaged locals and operated with integrity to accelerate its DTC expansion in the MENA region. [<\/span><a href=\"https:\/\/gulfnews.com\/business\/new-balance-a-vision-built-on-integrity-teamwork-and-customer-satisfaction-1.1685104742716\">11<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Teamwork:<\/strong> New Balance is committed to fostering collaboration and a sense of unity. The company values teamwork because it catalyzes business growth. It partners with athletes and designers to deliver unique products to the market. For example, New Balance collaborated with tennis sensation Coco Gauff to create the <strong>Coco Delray tennis shoe<\/strong>. They launched the new model in Mar 2025, expanding the brand\u2019s tennis offering for everyday players. [<\/span><a href=\"https:\/\/newbalance.newsmarket.com\/latest-news\/new-balance-and-coco-gauff-launch-the-coco-delray\/s\/531d7bdd-87e3-4771-985f-ecf53cf17024\">12<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Customer Satisfaction:<\/strong> New Balance prioritizes customers\u2019 needs and experiences. Its team members ensure they are at their best for all clients, enhancing customer satisfaction. In Dec 2024, <strong>New Balance won the Company of the Year Award<\/strong> at the 38th FN Achievement Awards. The brand earned this award partly because it prioritizes customer satisfaction. New Balance opened 72 new stores and renovated 43 locations in 2024. Its traffic, conversion, and consumer sentiment indicators improved after renovating its store fleet. \u201c<em>Our brick-and-mortar retail locations need to be a physical manifestation of our brand<\/em>,\u201d said Chris Davis, CMO at New Balance. [<\/span><a href=\"https:\/\/footwearnews.com\/business\/business-news\/new-balance-company-of-the-year-fnaa-2024-1234737044\/\">13<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bullfincher.io\/ranking\/top-footwear-companies-in-the-world-by-revenue\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"730\" src=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Top-footwear-companies-in-the-world-by-revenue.png\" alt=\"Top-footwear-companies-in-the-world-by-revenue\" class=\"wp-image-3160\" srcset=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Top-footwear-companies-in-the-world-by-revenue.png 730w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Top-footwear-companies-in-the-world-by-revenue-300x300.png 300w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Top-footwear-companies-in-the-world-by-revenue-150x150.png 150w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Top-footwear-companies-in-the-world-by-revenue-370x370.png 370w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Top-footwear-companies-in-the-world-by-revenue-270x270.png 270w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/05\/Top-footwear-companies-in-the-world-by-revenue-570x570.png 570w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/a><\/figure><\/div>\n\n<p style=\"text-align: center;\">Checkout: <a href=\"https:\/\/bullfincher.io\/ranking\/top-footwear-companies-in-the-world-by-revenue\">Top-footwear-companies-in-the-world-by-revenue<\/a><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-balance-s-sustainability-goals\">New Balance\u2019s Sustainability Goals<\/h2>\n\n\n<p><span style=\"color: #000000;\">New Balance strives to do the right thing for people and the planet. The company has set ambitious sustainability targets to protect the environment and drive meaningful change in communities worldwide. Its<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/largest-renewable-energy-companies-in-the-world-by-market-cap\">sustainability goals<\/a><span style=\"color: #000000;\"> include:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Reduction in Scope 1 and 2 emissions by 60% by 2030 from its 2019 baseline.<\/span><\/li>\n<li><span style=\"color: #000000;\">Reduce Scope 3 emissions by 50% by 2030 from its 2019 baseline.<\/span><\/li>\n<li><span style=\"color: #000000;\">Source 100% preferred polyester, with 25% <\/span><a href=\"https:\/\/bullfincher.io\/ranking\/top-waste-companies-in-the-world-by-revenue\">recycled<\/a> <span style=\"color: #000000;\">fibers from textile waste by 2030.<\/span><\/li>\n<li><span style=\"color: #000000;\">Ensure 100% of its leather is chrome-free, regenerative, or low-emission by 2030.<\/span><\/li>\n<li><span style=\"color: #000000;\">Use 80% preferred midsole and 90% preferred outsole compounds by 2030.<\/span><\/li>\n<li><span style=\"color: #000000;\">Achieve zero waste to landfill in its footwear factories and source 100% renewable electricity for owned operations by 2025.<\/span><\/li>\n<li><span style=\"color: #000000;\">Eliminate the usage and discharge of hazardous chemicals by 2025.<\/span><\/li>\n<li><span style=\"color: #000000;\">Ensure 100% of Tier 1 supply chain workers have access to a workplace engagement program by 2027.<\/span><\/li>\n<li><span style=\"color: #000000;\">Provide training and education programs for personal and career development to 100,000 women workers in its Tier 1 supply chain by 2027. [<\/span><a href=\"https:\/\/www.newbalance.com\/sustainability\/\">14<\/a><span style=\"color: #000000;\">]<\/span><\/li>\n<\/ul>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-is-new-balance-progressing-on-its-sustainability-goals\">How is New Balance progressing on its sustainability goals?<\/h2>\n\n\n<p><span style=\"color: #000000;\">New Balance has 6<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/top-renewable-energy-companies-in-the-world-by-revenue\">sustainability<\/a> <span style=\"color: #000000;\">priorities. The company seeks to cultivate an inclusive and diverse workplace, ensure fair and decent work in its<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/top-trucking-companies-in-the-world-by-assets\">supply chain<\/a><span style=\"color: #000000;\">, and advance child health through sports. It also aims to address the climate crisis, protect water sources, and build a circular economy. In 2023, New Balance had <strong>reduced its Scope 1 and 2 emissions by 59%<\/strong> from the 2019 baseline. The brand is only 1% away from its 2030 goal of 60% reduction.<\/span><\/p>\n<p><span style=\"color: #000000;\">New Balance is committed to building a<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/profitable-global-renewable-energy-companies\">sustainable business<\/a> <span style=\"color: #000000;\">that protects the environment and empowers people and communities. The company reduced its Scope 3 emissions by 3%, sourced 90%<\/span> <a href=\"https:\/\/bullfincher.io\/ranking\/top-renewable-energy-companies-in-the-world-by-assets\">renewable electricity<\/a> <span style=\"color: #000000;\">for owned operations, and diverted 70% of waste from landfills in 2023. It hit <strong>56% recycled polyester in 2023<\/strong>, surpassing its 50% goal for 2025. In 2024, New Balance set a new goal to source 100% preferred polyester by 2030. The company reduced its use and discharge of hazardous chemicals by 87% and enrolled 26% of Tier 1 supply chain workers into workplace engagement programs. It has also provided personal and career development training and education to 11,000 women workers in its Tier 1 supply chain. [<\/span><a href=\"https:\/\/www.newbalance.com\/on\/demandware.static\/-\/Library-Sites-NBUS-NBCA\/default\/dw87610e36\/pdf\/New_Balance_Sustainability_and_Impact_Report_2023.pdf\" target=\"_blank\" rel=\"noopener\">15<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-references\">References<\/h3>\n\n\n<ol>\n<li>New Balance (2025, Feb 13). <a href=\"https:\/\/newbalance.newsmarket.com\/latest-news\/new-balance-and-bayer-04-leverkusen-announce-multi-year-sponsorship\/s\/134f9c54-8cae-492b-bc13-3c71f06c6b19\" target=\"_blank\" rel=\"noopener\">New Balance and Bayer 04 Leverkusen announce multi-year sponsorship<\/a>. NewBalance.com<\/li>\n<li>Garner, S. (2025, Jan 14). <a href=\"https:\/\/footwearnews.com\/business\/earnings\/new-balance-2024-sales-ceo-joe-preston-nrf-1234756912\/#:~:text=New%20Balance%20Sales%20Reach%20Record,20%20percent%20growth%20in%20sales.\" target=\"_blank\" rel=\"noopener\">New Balance Sales Reach Record $7.8 Billion in 2024, CEO Joe Preston Says<\/a>. Footwear News<\/li>\n<li>New Balance. <a href=\"https:\/\/jobs.newbalance.com\/global\/en\/WhoWeAre\" target=\"_blank\" rel=\"noopener\">Who We Are: Mission<\/a>. NewBalance.com<\/li>\n<li>New Balance. <a href=\"https:\/\/www.newbalance.com\/our-purpose.html\" target=\"_blank\" rel=\"noopener\">Our Purpose<\/a>. NewBalance.com<\/li>\n<li>McCandless, C. (2024, Aug 1). <a href=\"https:\/\/www.fiftyplusadvocate.com\/2024\/08\/01\/new-balance-was-founded-in-boston-to-develop-arch-supports-and-orthopedic-footwear\/\" target=\"_blank\" rel=\"noopener\">New Balance was founded in Boston to develop arch supports and orthopedic footwear<\/a>. Fifty Plus Advocate<\/li>\n<li>New Balance. <a href=\"https:\/\/www.newbalance.co.uk\/labor-rights.html#:~:text=The%20people%20who%20make%20our,global%20Tier%201%20supply%20chain.\" target=\"_blank\" rel=\"noopener\">Labor Rights: Our global Tier 1<\/a>. NewBalance.com<\/li>\n<li>New Balance (2025, Jan 15). <a href=\"https:\/\/www.newbalance.com\/new-balance-foundation\/our-mission\/\" target=\"_blank\" rel=\"noopener\">New Balance Foundation: Our Mission<\/a>. NewBalance.com<\/li>\n<li>New Balance (2025, Jan 17). <a href=\"https:\/\/newbalance.newsmarket.com\/latest-news\/new-balance-supports-los-angeles-fire-relief-efforts\/s\/2e1a76df-2c0e-40b3-8fee-de536f67a7fa\" target=\"_blank\" rel=\"noopener\">New Balance Supports Los Angeles Fire Relief Efforts<\/a>. NewBalance.com<\/li>\n<li>New Balance (2023, Feb 14). <a href=\"https:\/\/www.newbalance.com\/sport-culture.html\" target=\"_blank\" rel=\"noopener\">Sport Culture: Access to Play<\/a>. NewBalance.com<\/li>\n<li>New Balance. <a href=\"https:\/\/jobs.newbalance.com\/global\/en\/WhoWeAre\" target=\"_blank\" rel=\"noopener\">Who We Are: Our Values<\/a>. NewBalance.com<\/li>\n<li>TBD Media (2023, Jun 1). <a href=\"https:\/\/gulfnews.com\/business\/new-balance-a-vision-built-on-integrity-teamwork-and-customer-satisfaction-1.1685104742716\" target=\"_blank\" rel=\"noopener\">New Balance: A vision built on integrity, teamwork, and customer satisfaction<\/a>. Gulf News<\/li>\n<li>New Balance Athletics, Inc. (2025, Mar 12). <a href=\"https:\/\/newbalance.newsmarket.com\/latest-news\/new-balance-and-coco-gauff-launch-the-coco-delray\/s\/531d7bdd-87e3-4771-985f-ecf53cf17024\" target=\"_blank\" rel=\"noopener\">New Balance and Coco Gauff launch Coco Delray<\/a>. NewBalance.com<\/li>\n<li>Ciment, S. (2024, Dec 2). <a href=\"https:\/\/footwearnews.com\/business\/business-news\/new-balance-company-of-the-year-fnaa-2024-1234737044\/\" target=\"_blank\" rel=\"noopener\">6 Reasons New Balance Scored the FNAA 2024 Award for Company of the Year<\/a>. Footwear News<\/li>\n<li>New Balance (2023, Dec 15). <a href=\"https:\/\/www.newbalance.com\/sustainability\/\" target=\"_blank\" rel=\"noopener\">Sustainability: Thoughtfully crafted<\/a>. NewBalance.com<\/li>\n<li>New Balance (2024, Apr 19). <a href=\"https:\/\/www.newbalance.com\/on\/demandware.static\/-\/Library-Sites-NBUS-NBCA\/default\/dw87610e36\/pdf\/New_Balance_Sustainability_and_Impact_Report_2023.pdf\" target=\"_blank\" rel=\"noopener\">Sustainability and Impact Report 2023<\/a>. NewBalance.com<\/li>\n<li>Featured Image by <a href=\"https:\/\/unsplash.com\/@felipepelaquim\" target=\"_blank\" rel=\"noopener\">@felipepelaquim<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Products &amp; Services: Sneakers | Shoes | Sandals | Lifestyle &amp; Fitness Apparel | Sports Equipment Competitors: Nike | Adidas | Reebok | Under Armour | ASICS | PUMA | Converse | Fila | Bata Did you know? Founder William Riley conceived the name New Balance after observing chickens and their three-pronged feet, which he [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-3148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mission-statement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog - Bullfincher<\/title>\n<meta name=\"description\" content=\"What is New Balance\u2019s mission statement? How does New Balance fulfill its mission, live by its values, and achieve its sustainability goals? Learn how New Balance&#039;s mission, values, and sustainability strategy drive growth and success. 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