{"id":2674,"date":"2025-04-15T08:20:00","date_gmt":"2025-04-15T08:20:00","guid":{"rendered":"https:\/\/bullfincher.io\/blog\/?p=2674"},"modified":"2025-06-14T07:21:25","modified_gmt":"2025-06-14T07:21:25","slug":"john-deere-mission-statement-analysis","status":"publish","type":"post","link":"https:\/\/bullfincher.io\/blog\/john-deere-mission-statement-analysis\/","title":{"rendered":"John Deere Mission Statement Analysis"},"content":{"rendered":"\n<ul style=\"background-color:#f3f5f8\" class=\"wp-block-list has-background\">\n<li class=\"has-text-color has-link-color wp-elements-199a9896393b4b8297323cd57fad3840\" style=\"color:#060606\"><strong>Company:<\/strong> <a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/overview\">Deere &amp; Company<\/a><\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-41af938a2e5c910e847ab9e13026ae82\" style=\"color:#060606\"><strong>CEO:<\/strong> <a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/ceo-salary\">John C. May<\/a><\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-2f223eaaa95d1ac0c25f9d5a62ba4300\" style=\"color:#060606\"><strong>Year founded:<\/strong> 1837<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-50d8bd35d8a20ecf54cd54eed3cc4453\" style=\"color:#060606\"><strong>Headquarters:<\/strong> Moline, Illinois, USA<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-53df20dc8b15ac9d4bc05f8049f27296\" style=\"color:#060606\"><strong>Number of Employees:<\/strong> <a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/number-of-employees\">75,847<\/a><\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-c7a430befca2dc062f0188079e3349c5\" style=\"color:#060606\"><strong>Type:<\/strong> Public<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-03fc53f0d4e88b2b4c3a9e20579924f9\" style=\"color:#060606\"><strong>Ticker Symbol:<\/strong> DE<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-c8c0240228a9795aac42946fc4e1f2a0\" style=\"color:#060606\"><strong>Market Cap (Nov 2024):<\/strong> $109.46 Billion<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-ae4a0a052e47319d7c9acf06fe559c34\" style=\"color:#060606\"><strong>Annual Revenue (2024):<\/strong> <a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/financial-statements#income-statement\">$44.77 Billion<\/a><\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-85003b1df9942d21c1a70dd2a1823e57\" style=\"color:#060606\"><strong>Net Income (2024):<\/strong> <a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/financial-statements#income-statement\">$7.10 Billion<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-2d4f2a1c792e74db8bae13d27c959165\" style=\"color:#000000;background-color:#f3f5f8\"><strong>Products &amp; Services:<\/strong> Agricultural, <a href=\"https:\/\/www.bullfincher.io\/companies\/caterpillar\/revenue-by-segment\">Construction, &amp; Forestry Machinery<\/a> | Heavy Equipment | Diesel Engines | Drivetrains | Lawn &amp; Garden Equipment | Agricultural and Construction Financial Services | Technology<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-5080247cffbba00c9d5b955746eccfe5\" style=\"color:#000000;background-color:#f3f5f8\"><strong>Competitors:<\/strong> <a href=\"https:\/\/www.bullfincher.io\/companies\/caterpillar\/overview\">Caterpillar<\/a> | Kubota | CNH Industrial | AGCO | Mahindra &amp; Mahindra | Claas | Komatsu | Massey Ferguson | Ponsse | Hitachi | Doosan<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-b814985d5d2869fc868a15dc416453bc\" style=\"color:#000000;background-color:#f3f5f8\"><strong>Did you know?<\/strong> In 1837, John Deere invented the first steel plow designed to cut through sticky prairie soil.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><span style=\"color: #000000;\">John Deere is a global agricultural, construction, and forestry equipment leader. The corporation was named after its founder, John Deere, an innovative blacksmith who invented the first commercially successful steel plow in 1837. John Deere&#8217;s mission, values, principles, and sustainability goals drive its success. In Oct 2024, the corporation invested $13.5 million to <strong>expand its John Deere Reman Core Center facility<\/strong> by 120,000 square feet. This plant remanufactures parts to offer affordable components with like-new performance. [<\/span><a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/john-deere-reman-announces-over-13-million-expansion\/\" target=\"_blank\" rel=\"noopener\">1<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">John Deere products include tractors, mowers, excavators, dump trucks, skid steers, utility vehicles, harvesters, and feller bunchers. The company generates most of its revenue from the agriculture sector. It was the leading farm machinery manufacturer worldwide as of 2022. In 2023, John Deere generated <strong>$61.25 billion in revenue<\/strong> and $10.17 billion in profit. [<\/span><a href=\"https:\/\/www.statista.com\/statistics\/271865\/john-deere-net-sales-and-revenues-since-2001\/#:~:text=John%20Deere%2C%20the%20agricultural%20equipment,sales%20and%20revenue%20in%202023.\" target=\"_blank\" rel=\"noopener\">2<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/revenue\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"541\" src=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue.png\" alt=\"John Deere\u2019s Revenue\" class=\"wp-image-2679\" srcset=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue.png 823w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-300x197.png 300w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-768x505.png 768w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-370x243.png 370w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-270x177.png 270w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-570x375.png 570w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-740x486.png 740w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/a><\/figure><\/div>\n\n<p style=\"text-align: center;\">Image source: <a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/revenue\">John Deere\u2019s Revenue<\/a><\/p>\n<p><span style=\"color: #000000;\">To understand John Deere\u2019s secret to success, here is a comprehensive analysis of its mission statement, values, principles, and sustainability goals:<\/span><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-john-deere-s-mission-statement\">John Deere&#8217;s Mission Statement<\/h2>\n\n\n\n<p class=\"has-text-color has-background has-link-color has-huge-font-size wp-elements-e8985e563fe4c927b5b6a7c9daaa24af\" style=\"color:#333333;background-color:#f3f5f8\"><strong><em>We Run Like No Other.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><span style=\"color: #000000;\">John Deere&#8217;s mission is reflected in its purpose statement, \u201c<em>We run so life can leap forward<\/em>.\u201d This slogan guides its operations and employee conduct. [<\/span><a href=\"https:\/\/www.deere.com\/en\/website\/our-company\/\" target=\"_blank\" rel=\"noopener\">3<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">Here is our analysis of John Deere&#8217;s mission statement:<\/span><\/p>\n<h4><span style=\"color: #000000;\">1.\u00a0 Run for all<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere aims to sustain lives and livelihoods everywhere. The company acknowledges that the world needs more food, fiber, fuel, and infrastructure to support the ever-growing population. Its employees and partners are driven by the organization\u2019s purpose to innovate for productivity and the planet and design machines that improve all lives. For example, John Deere <strong>revealed its new ExactShot and an electric excavator<\/strong> on CES 2023 to help farmers boost productivity, profitability, and sustainability. ExactShot protects the environment and communities by minimizing the effects of run-off fertilizer on water supply and greenery. [<\/span><a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/deere-debuts-new-planting-technology-and-electric-excavator-ces-2023\/\" target=\"_blank\" rel=\"noopener\">4<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">2. Deliver purpose-driven tech<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere strives to create machines that advance its business, customers, partners, and communities. The company designs its products with purpose-driven technology to address tomorrow\u2019s challenges. It invests in top tech talent and R&amp;D efforts to advance smarter machines, alternative power options, connectivity, and data. In Jan 2024, John Deere was named a <strong>CES 2024 Innovation Awards Honoree<\/strong> in the Sustainability, Eco-Design &amp; Smart Energy category. The company integrated its autonomous tractors and fertilizer optimization technologies with the cloud to enable real-time decisions and enhance efficiency for over 2 million US farms and millions more globally. [<\/span><a href=\"https:\/\/sustainabilitymag.com\/tech-ai\/john-deere-plows-sustainable-farming-forward-with-cloud\" target=\"_blank\" rel=\"noopener\">5<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">3. Run with nature<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere strives to support and protect the planet. Since its founding, John Deere has won prestigious accolades for its smart innovations. The company leverages advanced technologies to improve sustainable agriculture and meet the world\u2019s increasing demand for food. For example, John Deere unveiled its <strong>See &amp; Spray Ultimate sprayer<\/strong> in 2022, reducing herbicide use by over two-thirds. The technology <strong>saved farmers around 8 million gallons of herbicide mix on over 1 million acres<\/strong> applied during the 2024 growing season. It targets herbicide application only to weeds, delivering cost savings and improved sustainability. [<\/span><a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/see-spray-herbicide-savings\/\" target=\"_blank\" rel=\"noopener\">6<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/revenue-by-segment\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"481\" src=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-by-Segment.png\" alt=\"John Deere\u2019s Revenue by Segment\" class=\"wp-image-2684\" srcset=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-by-Segment.png 814w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-by-Segment-300x177.png 300w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-by-Segment-768x454.png 768w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-by-Segment-370x219.png 370w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-by-Segment-270x160.png 270w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-by-Segment-570x337.png 570w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Revenue-by-Segment-740x437.png 740w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/a><\/figure><\/div>\n\n<p style=\"text-align: center;\">Checkout: <a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/revenue-by-segment\">John Deere\u2019s Revenue by Segment<\/a><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-john-deere-s-core-values\">John Deere&#8217;s Core Values<\/h2>\n\n\n<p><span style=\"color: #000000;\">John Deere lives by five core values: <strong>integrity, quality, humanity, commitment, and innovation<\/strong>. The company has never forgotten or outgrown its founder\u2019s principles for over 180 years. These values are integrated into every John Deere product, service, and interaction. [<\/span><a href=\"https:\/\/investor.deere.com\/governance\/#:~:text=John%20Deere%20is%20guided%20by,of%20brands%20to%20our%20customers.\" target=\"_blank\" rel=\"noopener\">7<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">Here is our analysis of John Deere\u2019s core values: \u00a0<\/span><\/p>\n<h4><span style=\"color: #000000;\">1.\u00a0 Integrity<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere is committed to conducting business with the highest ethical standards. The company complies with all applicable laws and regulations across its operations. Its Code of Business Conduct guides employees on how to represent John Deere ethically. In Mar 2023, Ethisphere named John Deere one of the <strong>2023 World\u2019s Most Ethical Companies<\/strong>. The company has been recognized on this list 16 times. [<\/span><a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/deere-recognized-as-one-of-the-2023-worlds-most-ethical-companies\/\" target=\"_blank\" rel=\"noopener\">8<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">2. Quality<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere prioritizes product quality. This value has helped the company dominate the agricultural machinery sector. Its team offers <strong>unparalleled service experience across product and solution lifecycles<\/strong>. They achieve this goal sustainably to unlock higher value for customers. A recent Consumer Reports survey found that John Deere is the most reliable brand for lawn tractors. [<\/span><a href=\"https:\/\/www.deere.com\/en\/electronics\/quality-policy\/\" target=\"_blank\" rel=\"noopener\">9<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">3. Innovation<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere strives to deliver innovative products. The company is committed to creating intelligent machines. In 2020, <strong>John Deere began its 5G deployment<\/strong> by acquiring dedicated spectrum licenses through the Citizens Broadband Radio Service. The company had deployed over 100 automated guided vehicles controlled via 5G as of Mar 2024. It is leveraging 5G to improve its assembly-line processes, productivity, and safety. [<\/span><a href=\"https:\/\/www.forbes.com\/sites\/moorinsights\/2024\/03\/20\/john-deere-accelerates-manufacturing-innovation-with-private-5g\/\" target=\"_blank\" rel=\"noopener\">10<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">4. Commitment<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere is committed to creating sustainable value for its customers, employees, and stakeholders. It helps people thrive by addressing hunger, strengthening communities, investing in education, and empowering its workers. For example, John Deere Reman has <strong>donated over 450 hours at The Food Bank<\/strong> by allowing its employees to sign up for monthly volunteer sessions with Ozarks Food Harvest. This initiative offers eight paid hours to volunteers and enhances access to fresh produce for starving communities. [<\/span><a href=\"https:\/\/ozarksfoodharvest.org\/john-deere-reman-advances-humanity-through-hunger-relief\/\" target=\"_blank\" rel=\"noopener\">11<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">5. Humanity<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere had four core values for nearly 190 years. These beliefs align with its founder\u2019s philosophy. In 2024, John Deere <strong>added a fifth value: humanity<\/strong>. It is powered by the company\u2019s purpose, \u201cWe run for all.\u201d John Deere fosters a purpose-driven work culture and helps advance lives and livelihoods worldwide. [<\/span><a href=\"https:\/\/www.fromdayone.co\/stories\/2024\/5\/22\/humanity-and-innovation-fostering-a-purposedriven-work-culture\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">12<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/competitors\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Competitors-1024x665.png\" alt=\"John Deere\u2019s Competitors\" class=\"wp-image-2687\" srcset=\"https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Competitors-1024x665.png 1024w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Competitors-300x195.png 300w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Competitors-768x499.png 768w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Competitors-370x240.png 370w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Competitors-270x175.png 270w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Competitors-570x370.png 570w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Competitors-740x481.png 740w, https:\/\/bullfincher.io\/blog\/wp-content\/uploads\/2025\/03\/John-Deeres-Competitors.png 1071w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n<p style=\"text-align: center;\">Checkout: <a href=\"https:\/\/www.bullfincher.io\/companies\/deere-company\/competitors\">John Deere\u2019s Competitors<\/a><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-john-deere-s-purpose-principles\">John Deere\u2019s Purpose Principles<\/h2>\n\n\n<p><span style=\"color: #000000;\">John Deere&#8217;s reputation is based on purpose principles that shaped its character as a business. These principles focus on protecting the company\u2019s legacy, serving customers, leveraging cutting-edge technologies, and protecting the environment. [<\/span><a href=\"https:\/\/www.deere.com\/assets\/pdfs\/common\/our-company\/careers\/your-career-at-john-deere.pdf\" target=\"_blank\" rel=\"noopener\">13<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">Here is an in-depth analysis of John Deere\u2019s purpose and principles:<\/span><\/p>\n<h4><span style=\"color: #000000;\">1. We Live Up to the Legend<\/span><\/h4>\n<p><span style=\"color: #000000;\">Founder John Deere invented his famous steel plow in 1837 and simplified farming for millions of farmers. Deere &amp; Company is committed to upholding its founder\u2019s legacy. \u201cOur iron carries the weight of legend,&#8221; states the agricultural equipment manufacturer. John Deere has enriched lives globally for over six generations by pioneering technological revolutions and empowering customers to shape the world and prosper. In the past few decades, the company adopted self-driving vehicles, front-end displays, Internet of Things, machine learning, and cloud computing. John Deere is leveraging these <strong>innovations to unlock customer economic value<\/strong>. [<\/span><a href=\"https:\/\/www.deere.co.in\/en\/our-company\/john-deere-careers\/your-winning-edge\/\" target=\"_blank\" rel=\"noopener\">14<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">2. We Serve with Sincerity<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere stands by its customers. The company is committed to nurturing mutually beneficial relationships with farmers, builders, dealers, and employees. It prioritizes honesty in all internal and external communications. This principle guides John Deere employees across departments, from R&amp;D to production and maintenance services. For example, the company <strong>works in good faith<\/strong> in all its ventures. [<\/span><a href=\"https:\/\/www.deere.co.nz\/en\/our-company\/higher-purpose\/\" target=\"_blank\" rel=\"noopener\">15<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">3. We Forge the Cutting Edge<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere\u2019s tech-development efforts focus on unlocking customer economic value. The company makes great leaps in technology today to help the planet sustain people and communities everywhere tomorrow. Its R&amp;D and manufacturing teams collaborate to design and test machinery and train farmers to overcome challenges so life can leap forward. For example, John Deere launched its <strong>autonomous 8R Tractor<\/strong> and tillage in 2022 to help farmers tackle two jobs simultaneously. This industry-changing solution saves time and labor without sacrificing the quality of the job. [<\/span><a href=\"https:\/\/www.deere.com\/en\/our-company\/digital-security\/autonomous-tractor-reveal\/\" target=\"_blank\" rel=\"noopener\">16<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">4. We Stay Ever Green<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere is committed to protecting the environment. The company defines its employees as stewards of the land, water, and air that sustain communities. It prioritizes long-term goals over short-term gains and sticks to its mission and values to stay evergreen. In 2021, John Deere <strong>showcased its 310 X-Tier E-Power electric backhoe<\/strong> that eliminates tailpipe emissions and reduces operating costs and jobsite noise. The company introduced new E-Drive and E-Power machines in Feb 2023. [<\/span><a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/deere-expands-options-with-new-e-drive-and-e-power-machines\/\" target=\"_blank\" rel=\"noopener\">17<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-john-deere-s-sustainability-goals\">John Deere\u2019s Sustainability Goals<\/h2>\n\n\n<p><span style=\"color: #000000;\">John Deere seeks to increase crop protection efficiency by 20% and reduce 15% of customer CO2 emissions by 2030. The company has also pledged to deliver 1.5 million connected machines by 2026. These sustainability goals are powered by the slogan \u201c<strong>Great Leaps for the Good of Everyone<\/strong>.\u201d [<\/span><a href=\"https:\/\/about.deere.com\/en-us\/sustainability\" target=\"_blank\" rel=\"noopener\">18<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<p><span style=\"color: #000000;\">Here is how John Deere is implementing its sustainability initiatives:<\/span> \u00a0<\/p>\n<h4><span style=\"color: #000000;\">1. Sustainable Financial Growth<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere is committed to maximizing its shareholders\u2019 return on investment. Its 2023 revenue was $61.25 billion, up 16% from 2022. In 2023, the company generated <strong>$9.32 billion in shareholder value added<\/strong> (SVA). John Deere posted 21.9% equipment operations OROS (Operating Return on Sales) and 52.5% operating return on assets (OROA) in 2023. [<\/span><a href=\"https:\/\/www.deere.com\/assets\/pdfs\/common\/our-company\/sustainability\/business-impact-report-2023.pdf\" target=\"_blank\" rel=\"noopener\">19<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">2. People &amp; Communities<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere is committed to delivering value to its customers and employees. Its John Deere Inspire program has offered job opportunities to over 113k youths. In 2023, the company increased African American representation in senior management to 13.9% and added women in STEM-related positions from 15.2% to 19.8%. The John Deere Foundation offered $19 million in grants in 2023 to eliminate hunger. It supports One Acre Fund and the Nature Conservancy to help uplift millions of vulnerable smallholder farmers globally. For example, the John Deere Foundation awarded the Nature Conservancy a <strong>five-year grant worth $6.5 million<\/strong> in 2023. The organization will use the funds to plant and protect 12 million trees and generate income for marginalized farmers. [<\/span><a href=\"https:\/\/about.deere.com\/en-us\/sustainability\/beyond-the-soil\" target=\"_blank\" rel=\"noopener\">20<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">3. Emissions &amp; Efficiencies<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere is committed to protecting the environment. It seeks a 15% reduction in Scope 1 and 2 GHG emissions by focusing on renewable electricity sources. In 2023, the company launched <strong>2 hybrid-electric and 4 electric turf and compact utility vehicles<\/strong> and unveiled 2 X-Tier Loaders with E-drive technology. These products advance John Deere&#8217;s alternative power solutions. [<\/span><a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/2023-business-impact-report\/\" target=\"_blank\" rel=\"noopener\">21<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n<h4><span style=\"color: #000000;\">4. Sustainable Measures<\/span><\/h4>\n<p><span style=\"color: #000000;\">John Deere seeks to integrate connectivity enablement in 100% of new small agricultural equipment and <strong>increase connected machines to 1.5 million<\/strong> by 2026. The company is exploring viable low\/no carbon alternative power solutions. It has launched initiatives to cut more than its Scope 1, 2, and 3 CO2 emissions. In 2023, the John Deere Operations Center documented 388 million unique acres with at least one operational pass. The company recorded 86% Intelligent Boom Control adoption and 45% grade management technology adoption. These developments help John Deere minimize its environmental impact beyond its carbon footprint. [<\/span><a href=\"https:\/\/www.deere.asia\/en\/blog\/sustainability-report-2022\/\" target=\"_blank\" rel=\"noopener\">22<\/a><span style=\"color: #000000;\">]<\/span><\/p>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-references\">References<\/h3>\n\n\n<ol>\n<li>John Deere (2024, Oct 14). <a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/john-deere-reman-announces-over-13-million-expansion\/\" target=\"_blank\" rel=\"noopener\">John Deere Reman Announces $13.5M Expansion<\/a>. Deere.com<\/li>\n<li>Placek, M. (2024, May 24). <a href=\"https:\/\/www.statista.com\/statistics\/271865\/john-deere-net-sales-and-revenues-since-2001\/#:~:text=John%20Deere%2C%20the%20agricultural%20equipment,sales%20and%20revenue%20in%202023.\" target=\"_blank\" rel=\"noopener\">John Deere&#8217;s net sales and revenues 2001-2023<\/a>. Statista<\/li>\n<li>Deere &amp; Company: <a href=\"https:\/\/www.deere.com\/en\/website\/our-company\/\" target=\"_blank\" rel=\"noopener\">Our Company and Higher Purpose<\/a>. Deere.com<\/li>\n<li>Deere &amp; Company (2023, Jan 5). <a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/deere-debuts-new-planting-technology-and-electric-excavator-ces-2023\/\" target=\"_blank\" rel=\"noopener\">John Deere Debuts New Planting Technology &amp; Electric Excavator during CES 2023 Keynote<\/a>. Deere.com<\/li>\n<li>Birch, K. (2024, Jan 15). <a href=\"https:\/\/sustainabilitymag.com\/tech-ai\/john-deere-plows-sustainable-farming-forward-with-cloud\" target=\"_blank\" rel=\"noopener\">John Deere Ploughs Sustainable Farming Forward with Cloud<\/a>. Sustainability Magazine<\/li>\n<li>Deere &amp; Company (2024, Sep 18). <a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/see-spray-herbicide-savings\/\" target=\"_blank\" rel=\"noopener\">See &amp; Spray Customers See 59% Average Herbicide Savings in 2024<\/a>. Deere.com<\/li>\n<li>John Deere. <a href=\"https:\/\/investor.deere.com\/governance\/#:~:text=John%20Deere%20is%20guided%20by,of%20brands%20to%20our%20customers.\" target=\"_blank\" rel=\"noopener\">Governance: Code of Conduct<\/a>. Deere.com<\/li>\n<li>Deere &amp; Company (2023, Mar 13). <a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/deere-recognized-as-one-of-the-2023-worlds-most-ethical-companies\/\" target=\"_blank\" rel=\"noopener\">Deere Recognized as One of the 2023 World\u2019s Most Ethical Companies<\/a>. Deere.com<\/li>\n<li>Deere &amp; Company. <a href=\"https:\/\/www.deere.com\/en\/electronics\/quality-policy\/\" target=\"_blank\" rel=\"noopener\">John Deere: Quality Policy<\/a>. Deere.com<\/li>\n<li>Townsend, W. (2024, Mar 20). <a href=\"https:\/\/www.forbes.com\/sites\/moorinsights\/2024\/03\/20\/john-deere-accelerates-manufacturing-innovation-with-private-5g\/\" target=\"_blank\" rel=\"noopener\">John Deere Accelerates Manufacturing Innovation with Private 5G<\/a>. Forbes<\/li>\n<li>Volunteer Spotlight (2023, Oct 24). <a href=\"https:\/\/ozarksfoodharvest.org\/john-deere-reman-advances-humanity-through-hunger-relief\/\" target=\"_blank\" rel=\"noopener\">John Deere Reman advances Humanity through Hunger Relief<\/a>. Ozarks Food Harvest<\/li>\n<li>Chambers, K. (2024, May 22). <a href=\"https:\/\/www.fromdayone.co\/stories\/2024\/5\/22\/humanity-and-innovation-fostering-a-purposedriven-work-culture\" target=\"_blank\" rel=\"noopener\">Humanity and Innovation: Fostering a Purpose-Driven Work Culture<\/a>. From Day One<\/li>\n<li>Deere &amp; Company (2023). <a href=\"https:\/\/www.deere.com\/assets\/pdfs\/common\/our-company\/careers\/your-career-at-john-deere.pdf\" target=\"_blank\" rel=\"noopener\">Your Career at John Deere<\/a>. Deere.com<\/li>\n<li>Deere &amp; Company. <a href=\"https:\/\/www.deere.co.in\/en\/our-company\/john-deere-careers\/your-winning-edge\/\" target=\"_blank\" rel=\"noopener\">Your Winning Edge: Why John Deere<\/a>? Deere.com<\/li>\n<li>Deere &amp; Company. <a href=\"https:\/\/www.deere.co.nz\/en\/our-company\/higher-purpose\/\" target=\"_blank\" rel=\"noopener\">John Deere: Our Higher Purpose<\/a>. Deere.com<\/li>\n<li>Deere &amp; Company (2022, Jan 4). <a href=\"https:\/\/www.deere.com\/en\/our-company\/digital-security\/autonomous-tractor-reveal\/\" target=\"_blank\" rel=\"noopener\">John Deere Reveals Fully Autonomous Tractor at CES 2022<\/a>. Deere.com<\/li>\n<li>Deere &amp; Company (2023, Feb 28). <a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/deere-expands-options-with-new-e-drive-and-e-power-machines\/\" target=\"_blank\" rel=\"noopener\">John Deere Expands Options by Introducing New E-Drive and E-Power Machines at CONEXPO-CON\/AGG 2023<\/a>. Deere.com<\/li>\n<li>Deere &amp; Company (2024, Jan 10). <a href=\"https:\/\/about.deere.com\/en-us\/sustainability\" target=\"_blank\" rel=\"noopener\">John Deere: Sustainability<\/a>. Deere.com<\/li>\n<li>Deere &amp; Company (2024, Jan 1). <a href=\"https:\/\/www.deere.com\/assets\/pdfs\/common\/our-company\/sustainability\/business-impact-report-2023.pdf\" target=\"_blank\" rel=\"noopener\">John Deere: 2023 Business Impact Report<\/a>. Deere.com<\/li>\n<li>Deere &amp; Company (2024, Jan 14). <a href=\"https:\/\/about.deere.com\/en-us\/sustainability\/beyond-the-soil\" target=\"_blank\" rel=\"noopener\">Beyond the Soil: Creating opportunity from the ground up<\/a>. Deere.com<\/li>\n<li>Deere &amp; Company (2024, Jan 23). <a href=\"https:\/\/www.deere.com\/en\/news\/all-news\/2023-business-impact-report\/\" target=\"_blank\" rel=\"noopener\">John Deere\u2019s 2023 Business Impact Report Highlights Progress &amp; Commitment to Sustainability through Innovation<\/a>. Deere.com<\/li>\n<li>Theng, L. (2023, Sep 11). <a href=\"https:\/\/www.deere.asia\/en\/blog\/sustainability-report-2022\/\" target=\"_blank\" rel=\"noopener\">John Deere 2022 Sustainability Report: Mitigating the Impact of Climate Change on Agriculture<\/a>. John Deere Asia<\/li>\n<li>Featured Image by <a href=\"https:\/\/unsplash.com\/@chris_robert\" target=\"_blank\" rel=\"noopener\">chris robert<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Products &amp; Services: Agricultural, Construction, &amp; Forestry Machinery | Heavy Equipment | Diesel Engines | Drivetrains | Lawn &amp; Garden Equipment | Agricultural and Construction Financial Services | Technology Competitors: Caterpillar | Kubota | CNH Industrial | AGCO | Mahindra &amp; Mahindra | Claas | Komatsu | Massey Ferguson | Ponsse | Hitachi | Doosan [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-2674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mission-statement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog - Bullfincher<\/title>\n<meta name=\"description\" content=\"What is John Deere&#039;s mission statement? 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